SEO Case Study | Beauty Studios

Our business is more busy than ever today as a result of using OptiLocal’s services. FRANK MOORE

Client background

Frank Moore is a business owner from Chicago. He has been using a website to promote his beauty salon, doing his own SEO. Eventually he found that it was taking him too much time and too much effort, while the results he was getting were not satisfactory. He decided to hire a professional.

Reason for contacting us

Frank was already ranking OK but he felt he could achieve much more with some professional help. He was interested in any services we could offer which would help him increase traffic and conversion rate. He had a few keywords in mind for which he specifically expected to see an improvement in his rankings.

Our solution and end results

We started by transferring the website to a new, good looking WordPress theme that reflected the business’ style and vision, which was coordinated with Frank. We customized the theme to achieve a good user experience and created some custom graphic elements, such as a new logo. Then, we performed our full six-month Onsite SEO service, including technical optimizations, as well as plenty of new relevant content. We built citations and optimized the Google My Business page to boost the local rankings.
As a result not only did he reach the first position in both organic and local SERP for his major keywords but he also got a lot of compliments on his new website from customers. Frank was so happy with the results that he referred us to several of his friends all of whom we are now working with, and he has started a brand new website project with us.

Empirical Data

  • 160%
  • increase in organic traffic

Following our monthly optimizations Chicago Hair Extensions Salon’s website saw a 160% increase in average monthly organic traffic following!

  • #1
  • in local rankings

22 keywords we worked on ranked on position #1 in local results!

  • Top 3
  • in organic rankings

16 keywords part of our campaign ranked among the top 3 results in organic search results!

Services Applied

Web Development
Google My Business Optimization