Optilocal: The Top Data-Driven Digital Marketing Agency for Alpharetta Businesses

As an Alpharetta digital marketing agency, Optilocal understands the unique challenges facing local businesses when it comes to competing for customers online. We specialize in providing customized, data-driven digital marketing solutions for small and medium-sized businesses in the Alpharetta area, with a proven track record of delivering first-page Google rankings, more website traffic, increased sales opportunities, and greater profits.

Our core services include:

  • Search Engine Optimization (SEO)
  • Pay-Per-Click (PPC) Advertising
  • Social Media Marketing
  • Content Marketing
  • Email Marketing

We recognize that many Alpharetta companies are currently struggling to attract prospects online, losing customers to higher-ranking competitors. Our mission at Optilocal is to transform our clients’ digital presence through optimized, metric-focused strategies tailored specifically to their business goals.

Unlike other agencies, our digital marketing services don’t just improve vanity metrics like likes and shares. We provide real, tangible business growth by driving qualified website traffic that converts into sales.

Over the past 10 years, we’ve helped numerous local brands rank #1 on Google, increase website traffic by 220%, grow social media followers by 500%, achieve email open rates over 40%, and boosted annual revenue by as much as 30%.

We don’t use cookie-cutter solutions – we customize a unique digital game plan for each customer based on their target audience, products/services, and budget. Our team stays on top of the latest trends and technologies to ensure our clients are always ahead of the competition.

We invite all Alpharetta companies struggling to grow their business online to contact us for a free digital marketing audit and quote. Read on to learn why Optilocal is the top digital agency for SMBs in Alpharetta.

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Zack | eCommerce Store Owner

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Digital Marketing

The Urgent Need for Digital Marketing Among Alpharetta Businesses

Over the past decade, buying behavior has shifted dramatically towards online research before purchases. According to surveys, 97% of consumers now read online reviews before visiting or buying from a local business. If potential customers can’t find your website on page one of Google rankings or see positive mentions on social media and review sites, you’ll likely lose them to competitors.

Unfortunately, many businesses in Alpharetta still rely solely on outdated tactics like TV, radio, and print ads to promote themselves. They invest significant money and resources but see disappointing results and ROIs compared to digital marketing.

We routinely perform free digital audits for local brands who see decreasing traffic and sales every year despite large traditional advertising budgets. Often these companies lack any social media presence, email list, or content strategy to engage modern buyers. Their websites resemble online brochures from the 1990s rather than conversion-focused landing pages.

Without the right digital strategies, Alpharetta businesses miss out on incredible growth opportunities and give competitors an advantage in reaching local customers. Small improvements in digital presence can transform struggling companies into thriving industry leaders.

At Optilocal, we apply proven digital strategies tailored specifically to each client’s strengths to turn the tables for Alpharetta SMBs. Our team stays on the cutting edge of search engine algorithms, social media advertising, and conversion optimization to get our clients results.

In today’s online-first economy, digital marketing provides the highest return for your advertising budget. Let our digital experts assess your current digital presence and create data-driven solutions to grow your business in 2023.

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Optilocal's Core Digital Marketing Services for Alpharetta SMBs

We offer a complete suite of digital marketing services customized to meet each Alpharetta business’s unique requirements and budgets. Our data-focused strategies help clients increase online visibility, attract more relevant website visitors, convert leads into sales, improve customer loyalty and generate more profits.

Search Engine Optimization (SEO)

As an Alpharetta SEO company, we help SMBs rank higher in Google through on-page content optimization, technical website improvements, off-page backlink building and review generation. Our SEO packages are tailored to match each company’s specific products, services and target customer demographics.

We start every new client relationship by conducting in-depth keyword research to identify high-intent search terms aligned with their business. We then optimize the website’s architecture, page content and meta data to appeal to search engines and visitors.

Finally, we build high-quality backlinks from relevant websites to signal your authority to Google. We also generate more positive online reviews to improve local SEO rankings.

Our proven SEO process has helped Alpharetta businesses increase organic traffic by 220% on average!

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Pay-Per-Click (PPC) Advertising

To complement our SEO efforts, we offer managed PPC services for Alpharetta companies to capture more qualified visitors from Google Ads and social media ads. Our PPC program includes:

  • Competitive keyword research
  • Crafting engaging ad copy
  • Optimizing campaign targeting
  • Managing bids and budgets
  • A/B testing ad elements
  • Monitoring KPIs and ROIs

We build PPC campaigns customized to each client’s offerings, margins and sales process. Our dynamic bid management methodology minimizes wasted ad spend while achieving conversions and pipeline growth.

On average we improve our clients’ PPC ROIs by 195% compared to their previous self-managed campaigns. We have managed programs with budgets exceeding $100k/month driving over 35,000 monthly conversions.

Social Media Marketing

Despite social media’s huge share of consumers’ attention, we find many local brands underutilize platforms like Facebook and Instagram for sales. Our social team develops creative campaigns to raise awareness, highlight offerings, engage followers and advertise to cold audiences.

Depending on the client’s goals, we craft multi-channel social strategies encompassing:

  • Profile optimization
  • Organic content calendars full of tips, testimonials and behind-the-scenes footage
  • Compelling ad creative for all platforms
  • Advanced audience segmentation
  • Retargeting active site visitors
  • ROI tracking

In 2022 our social efforts helped Alpharetta clients increase followers by 530% and website clicks by 615% from social referrals!

Content Marketing

Creating valuable, keyword-optimized content establishes thought leadership and improves organic search performance. Our writers develop blog posts, guides, videos and other media designed to attract local customers.

We research topics and questions aligned to each client’s products and buyer interests. Our content targets informational search queries and keywords to pull visitors from Google.

Distributing this content across your owned media, guest posting and promotions compounds referral traffic over time. Our proven methodology grows domain authority, referral keywords and visibility.

For one client, our ongoing content program grew organic traffic by 340% YoY!

Email Marketing

Email subscribers represent some of the most loyal and highest-value customers. Our email programs help businesses capture more leads, nurture prospects and re-engage past purchasers.

We perform extensive list-building to grow our clients’ subscriber base with targeted lead gen offers. For existing lists, we optimize and segment contacts to send tailored promotions and helpful content.

Leveraging the latest deliverability knowledge, we achieve above-average open and click-through rates resulting in measurable ROI. In 2022 our clients averaged over 40% open rates and 350% ROI from email campaigns!

The Business Growth Delivered by Optilocal for Alpharetta Companies

We encourage all prospective clients to review our Alpharetta digital marketing case studies documenting the remarkable organic growth achieved from our custom digital strategies.

For established local retailer Nelson’s Appliances, our ongoing SEO, PPC and email marketing efforts delivered:

  • 535% increase in organic traffic within 12 months
  • 8.7x higher click-through rates vs. their previous agency
  • 26% rise in monthly sales attributed to digital
  • 75% greater online revenue YoY

Or read how we helped Alpharetta accounting firm McKowen & Associates:

  • Reach page 1 rankings for all core service keywords
  • Grow website visitors 305% year-over-year
  • Convert visitors into 57 new retained clients
  • Achieve 31% higher annual revenue

The results speak for themselves — Optilocal drives ROI and business growth!

Why Optilocal Should Be Your Alpharetta Digital Marketing Agency

When researching digital marketing companies, we encourage you to compare our transparency, strategies and performance against anyone else you consider.

Here are key reasons Optilocal is the top choice for Alpharetta small business marketing:

  1. Data-Focused, Customizable Campaigns

We don’t take a one-size-fits all approach. Our strategies are tailored specifically to each client’s offerings, pricing, locations and target customer profile using demographic psychographic, and buying pattern data analysis. You’ll never receive generic, recycled tactics.

  1. Full Transparency and Regular Reporting

You’ll have a direct line of contact to your digital strategist. We provide transparent campaign data through our centralized dashboard allowing complete visibility ad account access. You’re updated with weekly recaps of key metric progress.

  1. Aligning Digital Efforts to Your Actual Business Goals

Too often agencies focus solely on vanity metrics like page likes instead of true growth. We tie every initiative back to your core KPIs like sales, conversions, and revenue to ensure maximum ROI.

  1. We Actually Guarantee First-Page Rankings & Results

We firmly stand behind our digital marketing work and offer documented guarantees around achieving first-page Google rankings and platform benchmarks. If we don’t hit these marks, we’ll optimize until we do.

  1. Local Presence With National Capabilities

You gain personalized attention and specialized local expertise with the capabilities of a top national digital agency. We make big results achievable for Alpharetta SMB budgets.

  1. Experience With Hundreds of Local Businesses

With 10+ years solely focused on data-driven marketing for local companies, we’ve seen every scenario and possess the context to develop solutions tailored for you. Review our Alpharetta client case studies.

We understand investing in digital marketing requires dedication and trust between client and agency. We welcome any Alpharetta business owner to schedule a free onboarding call allowing us to understand your goals, create possible solutions, outline costs and discuss working together long-term.

Additional Information on Core Digital Marketing Services

Below we’ve provided further details on the proven strategies and tactics we leverage as part of our core services: SEO, PPC, social media marketing, content marketing and email marketing.

Understanding these building blocks will help Alpharetta business owners evaluate digital marketing agencies and whether their proposed efforts align with modern best practices.

Award-Winning Search Engine Optimization (SEO) Serve Alpharetta Businesses

As a top-rated SEO company for Alpharetta, Optilocal has perfected holistic optimization strategies proven to increase local organic rankings, website traffic, lead generation and sales. Our custom SEO process includes:

  1. In-Depth Keyword Research

We identify the highest-potential search terms aligned with your offerings and location. To maximize rankings and traffic, we select keywords based on:

  • Local Intent – Queries like “Alpharetta accounting services” indicate users want a local provider. We focus on ranking you for geographic and industry terms.
  • Search Volume – High search volume indicates strong user demand and traffic potential.
  • Competition – Targeting less competitive keywords makes high rankings readily achievable.
  • Conversion Rates – Our research tools estimate conversion rates for keywords so we prioritize ones closing sales.

2. Optimized On-Page Elements 

We optimize all aspects of your website to improve search engine crawling, page interpretation, rankings and click-through rates. Tactics include:

  • Updating page titles and meta descriptions for each page
  • Structuring content around target keywords
  • Optimizing images with alt text
  • Improving site speed and mobility
  • Refreshing blog categories and content
  1. Link Building for Local Rankings

We manually build relevant links from local directories, review sites like Yelp, industry resources and trusted regional publications to signal Alpharetta relevance.

  1. Optimizing Technical Elements

Proper URL structures, HTML tags, schema markup and site architecture optimize crawling. Our technical audits identify enhancements to improve SEO.

  1. Monitoring Positions and Traffic

We track website rankings across all major search engines for core keywords along with organic traffic and conversion metrics. Our SEO dashboard visualizes progress.

Pay-Per-Click Advertising That Delivers High ROI to Alpharetta Businesses

Beyond organic rankings, paid search ads placed on Google and Bing ensure local businesses capture qualified visitors actively searching for their products or services. Our data-driven PPC management for Alpharetta companies includes:

  1. Comprehensive Keyword Research and Bid Optimization

We build PPC campaigns tailored to each client’s offerings and conversion cycle. Our tools track metrics like impression share, click-through rates (CTR), cost per click (CPC), and conversions by keyword. We uncover high-performing keywords and aggressively bid on them while pausing poorly performing terms.

Ongoing bid management reduces wasted spend while increasing conversions. We leverage strategies like accelerated delivery for products with higher margins.

  1. Detailed Audience Targeting and Retargeting

The most successful Alpharetta PPC advertisers narrowly target viable customers rather than spray-and-pay tactics. We import client sales data and integrate Google Analytics to build custom affinity and in-market audiences.

Retargeting recent site visitors via pixels significantly lifts conversions by reminding abandoning visitors. Our advanced exclusions prevent bidding on existing customer lists or known low-value segments.

  1. Dynamic Ad Testing and Rotation

We know the best performing ad copy can dramatically shift over time. Our team continually develops new ad variations highlighting different unique selling propositions, offers and emotional triggers relevant to the target audience.

Launching multiple versions in a rotating cycle allows us to gather performance data identifying the optimal creative on an ongoing basis.

  1. Comprehensive Landing Page Optimization

Before aggressively driving clicks to your site, we ensure landing pages reinforce ad messaging while encouraging conversions through clear calls-to-action, trust indicators and minimized distractions.

Our developers refine page speed, navigation, forms and content for the paid traffic referral sources. This alignment boosts click-through-to-conversion rates by over 52% historically.

  1. Proactive Campaign Management and Reporting

We provide complete visibility into your PPC accounts including keywords, ads and settings. Our centralized PPC dashboard documents daily impressions, clicks, costs, conversions, ROAS and other key performance indicators.

The platform translates campaign analytics into actionable optimizations to improve performance week-over-week. We handle all campaign management, freeing internal teams.

In 2022, our ongoing PPC efforts lowered CPC costs by 42% while increasing conversions for Alpharetta ecommerce retailer Floyd Home Goods by 195% compared YoY!

Our Alpharetta PPC management expertise can transform your advertising ROI. Request a free quote!

The Power of Content Marketing for Driving Growth and Sales

Creating and distributing valuable, keyword-optimized content establishes thought leadership and dramatically improves organic search performance. Our comprehensive content marketing services for Alpharetta companies include:

  1. Identifying Buyer Questions and Intent

We conduct in-depth buyer persona research and tools like Google’s Keyword Planner to identify informational queries customers are asking aligned to your products and services. Aligning content to these information needs earns clicks and trust.

  1. Optimized Blog Content Authoring

Our blog writers develop regular long-form articles around target buyer questions and industry topics. We optimize posts to focus on primary and secondary keywords in titles, meta descriptions, subtitles, URLs and image files. Articles aim to attract and inform local prospects.

  1. Distribution Across Owned Media

We syndicate blog posts across your website, email newsletter and social media channels to maximize exposure. Showcasing content across owned properties keeps visitors engaged.

  1. Securing High Domain Authority Guest Posts

Our outreach secures guest blog mentions on regional news sites, trade publications and niche blogs linking back to your content and site. Contributed articles expand referral traffic and relevance.

  1. Promotions and Paid Amplification

We develop complete promotion plans for each asset through email, social posts, quizzes, graphics and paid ads. Our platforms expand reach into cold audiences and accounts.

The in-house team at Optilocal fuses content expertise with data intelligence to fuel Alpharetta business growth through blogging. Let us craft your content marketing engine!

The Power of Email Marketing for Alpharetta Small Businesses

Email subscriber lists provide direct access to past customers and prospects at the lowest acquisition costs of any channel. Our top-performing email marketing services include:

  1. Email List Building

We help construct targeted lead magnets incentivizing visitors to join your email lists for access to discounts, content and insider updates.

  1. Segmentation and Personalization

We divide contacts by past purchase history and activity levels, tailoring messaging and promotions accordingly via personalized subject lines and content.

  1. Design and Testing

Our team designs email templates focused on imagery, simplicity and clear calls-to-action. We continually test and tweak elements to lift open rates, click-through-rates (CTR) and conversion rates.

  1. Automated Journeys

We set up sequences like abandoned cart or post-purchase follow-ups to re-engage contacts, cross-sell additional services and drive reviews.

Call Today for a Free Digital Marketing Assessment

As you can see, our data-driven digital marketing strategies get proven results for all types and sizes of Alpharetta businesses. We encourage you to contact our team directly to schedule a free consultation, website audit and quote for services.

Our experts will evaluate your current digital presence and create a custom solution roadmap tailored to your goals and budget. By investing now in digital marketing, your local company can thrive online and maximize growth potential.

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