In today’s digital landscape, having an online and social media presence is no longer optional – it’s essential for reaching customers and driving sales.

Here are some compelling stats that highlight the pivotal role social media now plays:

• The top 3 social media platforms by monthly active users (MAUs) are:
  1. Facebook: 3.03 billion MAUs
  2. YouTube: Over 2 billion MAUs
  3. WhatsApp: 2 billion MAUs
• There is significant evidence from multiple studies confirming the strong influence of social media and online reviews on consumer purchasing decisions. Up to 95% of shoppers report that social media content and online ratings significantly impact their buying choices.
• 81% of consumers use social media channels to research products, services, businesses and read reviews before deciding what to purchase.

Clearly, all signs point to social media being one of the most influential factors guiding your ideal customers’ decisions.

Without an effective social strategy, your Alpharetta business risks losing up to 95% of potential sales to competitors who have optimized their social presence and leveraged user-generated content.

However, with a robust and tailored social media marketing plan in place, you can rapidly expand your reach, boost visibility, and convert social followers into loyal buyers at scale.

That’s why partnering with a data-driven social media agency like OptiLocal is so vital for any modern Alpharetta business looking to maximize growth and revenue in today’s online marketplace.

The Pros and Cons of Social Media Marketing

While the benefits typically outweigh the drawbacks, there are some notable pros and cons Alpharetta business owners should keep in mind:

Pros

• Massive reach to over 4.5 billion social media users globally
• Highly targeted promotional options
• User-generated and shareable content builds trust
• Direct access for instantly engaging customers
• Quantifiable data and metrics on performance

Cons

• Requires dedicated time and resource investment
• Content creation can be challenging
• ROI and impact can be difficult to measure
• Negative comments need to be carefully managed
• Changing algorithms demand constant testing

However, the key is partnering with the right social media marketing experts who can help minimize the cons, while maximizing results.

Struggling With Losing Customers to Higher-Ranking Competitors?

As a top-rated provider of custom social media solutions for SMBs in Alpharetta, we know the pain points our clients experience before working with us:

• Losing customers to competitors ranking higher in local search results
• Inability to reach target customers and turn them into buyers
• Lack of website traffic and conversions despite great products/services

We designed our social media packages specifically to address these issues for businesses like yours and get your brand ranking #1 again.

Our Core Social Media Services Tailored For Alpharetta Businesses

In today’s digital landscape, social media is indispensable for reaching and engaging with your ideal customers. We offer a complete suite of managed services to optimize your presence, attract more qualified traffic, nurture leads, and drive sales.

Comprehensive Social Media Management

We handle all your ongoing platform management so you can focus entirely on running your business. Our team will:

• Perform in-depth audits of your current social profiles and performance
• Conduct competitor research and analysis on their social strategies
• Set up and optimize company profiles across all major platforms
• Create Alpharetta-targeted content calendars and campaigns
• Design visually engaging posts optimized for each platform’s algorithm
• Regularly publish mixed media content including articles, infographics, videos
• Monitor engagement and sentiment with analytical tools
• Respond to all consumer inquiries and comments
• Generate performance reports tied to your business KPIs

We will position your brand as a leading authority in your niche to both inform and connect with Alpharetta’s social community.

Strategic Social Media Marketing

To help you acquire new customers and grow revenue, our team will:

• Uncover your buyer personas with demographic research
• Map out your ideal customer journeys to guide campaign strategy
• Run hyper-targeted social media ads to reach potential buyers
• Partner with influencers and industry experts to expand awareness
• Analyze campaign performance against key conversion metrics
• Make ongoing optimizations to improve ROI

From Facebook and Instagram ads to LinkedIn sponsored content and more, we leverage data-backed campaigns optimized to convert social followers into paying Alpharetta customers.

Social Media Paid Advertising

Want to quickly scale your follower count and reach? Our PPC ads team specializes in highly-targeted Facebook, Instagram, LinkedIn, and Google ads.

We build high-converting funnels designed to turn followers into happy, long-term buyers of your products/services.

Scalable Paid Social Media Advertising

Want to quickly expand your follower count and reach targeted customers in the Alpharetta region? Our paid social experts leverage platforms like:

Facebook and Instagram Ads

• Highly visual ads displayed to relevant profiles
• Geo, age, interests targeting options
• Retargeting to conversion pages

LinkedIn Sponsored Content

• Target by job role, industry, skills
• Powerful B2B audience network
• Content stays on profile driving extended brand exposure

Google PPC Ads

• Appear for Alpharetta customers’ searches
• Displayed on Google, Search Partners
• Track views, clicks and conversions

We optimize for conversions from the start – turning followers into happy buyers.

Additional Social Media Marketing Services

To expand your reach and strategy, we also offer managed services like:

Facebook Marketing

• Facebook business page set up & optimization
• Engaging posts to nurture community
• Messenger chatbot for instant interaction

Instagram Marketing

• Strategic business profile enhancement
• Branded visual content creation
• Targeted paid partnerships & influencers

Twitter Marketing

• Handles real-time conversations & outreach
• Newsjacking and trend focused content
• Build authority and mindshare

LinkedIn Marketing

• Company page building with robust content
• Employee thought leadership positioning
• Targeted posts for professional networks

Business Blogging & Content Writing

• Engaging and informative articles
• Customer microcontent like FAQs
• High-quality, SEO optimized copy

This wide range of managed offerings enables a diverse and impactful social presence.

Let us customize a data-driven approach designed just for your Alpharetta business!

Results-Driven Approach For Clients

Our comprehensive social media packages offer Alpharetta businesses tailored solutions for:

• Improving ROI from digital marketing campaigns
• Generating more qualified website traffic
• Increasing lead conversion rates
• Growing repeat customer loyalty and referrals

We leverage paid advertising across every platform, clean data, and proven inbound and outbound strategies to connect your brand with target audiences in 2023.

Get a Free Custom Quote for Your Alpharetta Business!

Contact our social media strategists today at 555-123-4567 or [email protected] to set up a free audit identifying your best opportunities to attract more local Alpharetta customers.

We’ll analyze your current social media presence and online visibility then recommend proven solutions tailored specifically to your business goals. Reach out today!