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Author Archive for: ‘Nyagoslav Zhekov’

Local Search Index by Go Local

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Go Local announced yesterday an interesting research on local search. Its basis is a local search index (LSI) for the “online local search activity across 50 cities and 30 verticals” , whose value is assigned “by analyzing data in this cross section”. While the index’ absolute value is not that interesting, its components distribution is to be noted. There are two …

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Long Awaited Google Places Quality Guidelines Changes

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Google just made some very long awaited changes on their Places Quality Guidelines. They are closely related to the business location and give answer to some of the most frequently asked questions. Here are the changes: Now: Do not create a listing or place your pin marker at a location where the business does not physically exist. P.O. Boxes are …

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The Reduced Google Places Local Search Results – Why?

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A few days ago, Mike Blumenthal first noted that the Google Places results when performing local search have been reduced for a number of markets. Now, one could find 3-packs and 4-packs (I’ve never seen such before) even for major, very highly competitive search terms such as “Hotel San Francisco“, or “Restaurant New York“. What is the reason and the …

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My 2011 Local Search Round Up on Mike Blumenthal’s Blog

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I just wanted to notify those of you who don’t know yet that my article on the most important events in the local search world was posted on Mike Blumenthal’s local search blog. If you are interested, you could find it here.

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Google Places Reviews Finally Showing up on AdWords Ads?

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A few weeks ago I wrote about the AdWords – Google Places linkage and the corresponding reviews that could (and should) potentially appear on the live ads. However, a little later Matthew Hunt provided some feedback saying that this function is currently not working. Here is an excerpt from an answer he received from a Google AdWords rep: I also …

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Best of 2011 in Local SEO and Local SEM

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If you read this blog regularly, you should know it’s all about local SEO and local SEM. If you don’t, well, now you know. During the year we went through literally hundreds, or even thousands, of local search marketing related articles and we learned a lot from them. We also tried to share some of our knowledge via our blog …

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Merry Christmas!

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Merry Christmas to all local SEO fans and friends! (by Nyagoslav and Vladislav) May Santa Claus (Uncle Google and Aunt Bing) bring more position 1′s to the children that behaved (did not use black hat techniques)!

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Places within Places – Google Maps Going Indoors

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Google’s desire to know everything and to provide the most comprehensive information keeps evolving. One of their newest efforts is mapping the business’ indoors and making connections between container and contained stores. The first step was a Google Places Quality Guidelines addition from the beginning of August this year. The following rule was introduced: Some businesses may be located within …

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Yext – A Good Way to Make Your NAP Consistent

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Update: 13 Dec 2011, 4PM EST: Howard Lerman (CEO of Yext) confirmed that an expansion in Europe and Australia is scheduled. However, according to him this would not happen before 2013. Today Yext launched their new enhanced PowerListings product – “Turbo”. That made me think it would be a good idea to write a small review about Yext in general …

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Dealing with Google Places Duplicate Listings

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A couple of weeks ago I wrote an article on Search Engine People named “How to Deal with Duplicate Listings on Google Places“. It was my second post as a guest blogger there after I wrote about Google Places verification workarounds. We agreed that I become a regular contributor for their blog, so now you could see my articles there …

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