Bing Places for Business: Local Listings Explained

Are you looking for ways to establish your online presence for your local business? If so, give Microsoft’s Bing Business Portal a try. Using the right strategy, you can successfully connect your business with potential local customers. Prepare to acquaint yourself with one of the most potent instruments available now. Let’s start

What is a Bing Places for Business Listing ?

Bing Places for Business is a free listing about your business that can appear on Bing search results and Bing Maps. It’s similar to Google My Business but with some key differences. With a Bing Places listing, you can share crucial information about your business, such as a physical address, phone number, website URL, and opening hours. This helps potential customers find you more easily when searching online or using their mobile devices.

What Information Can You Include ?

A Bing Places for Business listing allows you to include all the basic information about your business that customers need to contact or visit: Name, address (including city, state country), phone number, website URL, and opening hours.

You can also add photos of your products or services and any special offers or promotions that may be running. All this information will help potential customers get an idea of what kind of experience they’ll have if they choose to do business with you – before even stepping inside!

How Does It Help Your Business ?

A complete and up-to-date Bing Places for Business listing makes it easier for people looking for businesses like yours to find them quickly and accurately on desktop computers and mobile devices. The more detailed information included in the listing – such as descriptions of products and services offered – increases the chances that someone will click through from the search engine result page (SERP) directly into your store or website instead of going elsewhere first.

Plus, having accurate location data associated with your business ensures that customers won’t end up at an incorrect address when trying to reach you! In addition to helping potential customers locate your business faster than ever before, having a comprehensive list also gives local SEO benefits by increasing visibility within local searches conducted via voice assistants like Cortana or Alexa, which use Microsoft’s mapping technology behind them – so not only does it make life easier for those looking for businesses like yours but it could potentially boost traffic too!

Setting Up Your Listing on Bing Places for Business

Establishing an online presence for your local business can be achieved using Bing Places for Business. According to some statistics, local searches lead 50% of mobile visitors to stores within a day. So, if you own a brick-and-mortar store, you may already be familiar with how vital it is to have your business listed on online directories like Yelp, Google My Business, and Bing Places. To begin, sign up for a Microsoft account if you don’t already have one, then proceed to fill out the business details and submit your listing. Once logged in, fill out all the necessary business details and hit “submit .”You will then receive a verification PIN from the platform that allows you access to manage your listing going forward.

How to Add Your Business to Bing Places for Business?

Where is Bing Places for Business Data Used ?

Bing Places for Business data is used in a variety of ways. It powers Bing Maps, which millions of people use daily to get directions and find local businesses. Additionally, it’s the default voice search engine for Amazon Alexa devices like the Echo family, giving it substantial reach, with over 200 million voice assistants sold as of January 2020. The data from Bing Places can also be used to optimize websites for local SEO purposes. 

For example, suppose you’re running an online store that caters to customers in a specific area or city. In that case, you’ll want your website to appear prominently when someone searches for related terms on Bing Maps or any other Bing-powered device.

The Bing data is also used in Yahoo! search results, so creating a Bing Places listing ensures that you’re covered for Yahoo! local search results as well. Bing powers all of Yahoo! search results. As a result, you get twice as much value from a Bing Places listing.

Is Bing Places for Business Important for SEO ?

Yes, Bing Places for Business is important for SEO. It’s a great way to get your business found in local search results and increase visibility on the web. With Bing Places for Business, you can create an optimized profile that includes your business information, such as an address, phone number, website URL, hours of operation, and more. This helps ensure that customers searching for businesses like yours will find accurate information about your company when they search online. Bing also offers a variety of tools to help optimize your listing further, so it stands out from the competition.

For example, you can add photos and videos to showcase your business’s uniqueness or even include customer reviews to build trust with potential customers. Additionally, you can link back to other websites where people may have mentioned or reviewed your business which helps boost its credibility in search engines like Google and Bing. When it comes to local SEO (search engine optimization), having an up-to-date presence on Bing Places is essential because it gives you access to their Local Listings Center, which allows users to manage their listings across multiple platforms, including Apple Maps Connect and Yelp, among others – this ensures that no matter where someone searches online they’ll be able to find accurate information about your company quickly and easily.

Another benefit of using Bing Places is its integration with Microsoft Advertising which allows businesses who advertise through them access additional features such as detailed analytics reports showing how many people are viewing their listing along with insights into how those views convert into leads or sales – this data can then be used by marketers make informed decisions about future campaigns targeting potential customers in specific areas based on real-time performance metrics provided by Microsoft Advertising’s platform.

What Are the Main Differences Between Google My Business and Bing Places for Business?

Google My Business (GMB) and Bing Places for Business are two of the most popular local business listing services. Both offer businesses a way to increase their visibility online. Still, there are some key differences between them that should be taken into account when deciding which one is right for your business.

Bing value high-quality images. You can add up to 100 photos to your profile, though only two should depict your exterior. You should also include pictures of the inside of your establishment, any award you’ve won, any events or conferences you’ve been to, and any equipment or tools you use. Images must be at least 480×360, but there’s no limit to how large they can be. You can upload up to 10 MB of an image, but it must be the same dimension.

The verification process is also different between the two services; with GMB, you need to verify via postcard or phone call before your listing goes live, whereas with Bing Places, all you need to do is enter a code sent by email or text message and your listing will go live immediately.

When it comes to what information gets displayed on each platform, they both show basic details like name, address, and contact number – however, Google displays additional info such as opening hours and customer reviews. This makes it easier for potential customers to find out more about your business without leaving the search engine results page (SERP).

Both platforms offer analytics tools so that businesses can track how many people view their listings and other metrics related to customer engagement – however, Google provides more detailed insights, including click-through rates from SERPs and demographic data about who views the listings, etc., making it easier for businesses to measure ROI on their marketing efforts. 

Overall both Google My Business and Bing Places offer great opportunities for local businesses looking to increase their visibility online – but depending on where your target market is located, what type of business you run, and how much detail insight into customer behavior engagement levels, etc., you want access too – one may be better suited than another.

FAQs about Bing Places for Business – Bing Local Listings Explained

Conclusion

With proper management of your listing on Bing Places for Business, it is possible to make sure potential customers are finding all the information they need about your business when searching “bing places for business – local bing listings explained.”

Take your local marketing to the next level with OptiLocal! Our comprehensive services will help you optimize your Bing Places for Business business listings and maximize visibility in search engine results.