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One of my favorite tools for optimization and diagnosing and fighting a penalty is Screaming Frog Web Crawler. I want to rule out as much as possible if I think a site might have been penalized, and I try to begin by getting as good of an assessment of the health of a site to start with. It can be very easy to jump to conclusions about the reason for a downturn in traffic, and I’ve seen a lot of mistakes involving heavily duplicated content on a site, incorrectly implemented canonical link elements, poor archiving... Read More
This Friday we are delving into the beauty industry. Nelle was brave enough to share with us her traffic concerns regarding her skincare online store Scentrelle. Here are some interesting optimization tips that a business owner in her shoes should definitely take into account.
Meanwhile, if you are having any questions yourself and you can’t seem to resolve them, you could always drop us a line and ask for an advice. Just like Nelle did:
Q: I would like to ask the difference between why a search term/key word that is prevalent in my website will be searched in Google but why users do not click on my website. Is it too far down the search page? Is the description for my website not catchy enough?
Today we will discuss the challenges that a new online business faces when trying to rank in the organic results. This week question was sent by David Goudie. He shared with us his frustration of not being able to get much traffic for his new online business, so we have decided to feature his question and answer it accordingly.
If after reading the post you still have some questions that were not addressed, you could send them our way. Who knows you might get featured on the next Friday Q&A session! But let’s get back to David and his specific question:
We followed the same philosophy for sleepmajor adding lots of good relevant content. We hoped that we would start to organically rank across our range, but we are really struggling. We checked with webmaster tools and whilst we did have some errors to start with, they are now clear (I think). Still, we are getting next to zero organic search traffic to the site. We are like a new shinny shop on the street, but know one can see us or are interested to step inside.
I’ll love a expert review to help us on where to focus to improve. On site front end stuff, back end stuff, or off site links in??
The second day of the SASCon starts on time, even though the number of attendees has shrunk a bit after the last night social. With smart phones ready for tweeting and pens scribbling random notes the audience welcomes the first keynote speaker for the day:
The 2014 SASCon edition gathered a number of SEO rock stars, striving digital marketers, PR specialists, journalists and local businesses. The two day SEO conference attracted a lot of reputed speakers, who were eager to share ideas with the rest of the attendees. It was a cozy event with an estimated several hundred delegates that has promise and ambitions to grow in the future. Here is a glimpse of some of the sessions in Day One that we attended and the valuable takeaways that one should definitely remember.
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