Careers at Optilocal
Here at OptiLocal we are all passionate about Local SEO, our clients and everything the search engine industry has to offer. We are creative and highly motivated to grow further our team, company and client base.
Meet Our Team Mates
If you feel a persistent hunger for learning new things and exploring new opportunities, we’d love to have you among us! We strive to constantly innovate our services and working methods as to stay on top of our industry and to offer exceptional service quality to our clients.
If you are not afraid of getting into the nitty-gritty of the nerd realm, by all means drop us a line! We appreciate individuals who are tech-savvy and who know the intricacies of migrating a website, optimizing for semantic search, dealing with head-spinning local listing duplicates, handling with sudden traffic drops and daunting Google penalties.
But above all if you are a team player, a friendly and energetic individual, a talented and enthusiastic professional, who has the guts to explore a career in the Digital Marketing field, then you should definitely join our team!
SENIOR SEM SPECIALIST / PAID SEARCH:
Are you fascinated by learning new things, researching how search engines actually work and coming up with new ideas to test your findings? Do you read, talk and dream digital marketing strategies, and choose the Paid Search as your field of inspiration? Then you might just as well be the colleague we are looking for! We at OptiLocal are a tight-knit team who knows how to have fun and yet to ensure traction for our customers. If you are a result-driven with attention to detail, curious and proactive, who can analyze and optimize local business’ search accounts and create impactful media programs for their clients then might have found your match. The Sr. SEM Specialist is responsible for implementing, measuring and optimizing B2C paid media campaign initiatives to grow incremental revenue. This includes interacting with media technologies/platforms (Google AdWords, Bing, and Display, etc.).
KEY RESPONSIBILITIES:
- Launch and optimize Google Ads campaigns that support client business objectives and digital KPIs;
- Aggregate and analyze data to inform hypotheses and testing/learning plans across paid search, and GDN;
- Proactively identify trends and translate findings into prioritized actionable recommendations;
- Consistently look for ways to improve current processes or introduce new approaches that will contribute to the client’s success;
- Create client-ready reports, presentations, case studies, and other deliverables and lead presentation to clients and internal teams;
- Perform consumer and competitive research to understand our clients’ landscape, target audience behaviors, and KPIs;
- Execute extensive keyword research using a variety of tools to better understand how consumers search and interact brands and products;
- Support multiple clients and manage simultaneous projects and deliverables;
- Lead client-facing presentations, communication, and overall project ownership;
- Constantly be curious and improve upon your understanding of digital marketing.
REQUIREMENTS:
- 2 or more years of experience launching, optimizing and measuring paid search (Google required, Bing is a plus), YouTube and GDN campaigns;
- Advanced knowledge of Excel, Google Docs, PowerPoint;
- Familiarity with Google Tag Manager, Google Adwords, Google Tag Assistant, browser console debugging, social listening and analytics tools, consumer behavior and research tools;
- Be proactive and give recommendations on optimizing copy and landing pages for paid search engine marketing campaigns;
- Excellent verbal and written communication skills;
- Strong analytical and problem-solving skills;
- Excellent teamwork and communication skills;
- Strong writing, communication and collaboration skills;
- Ability to think creatively about marketing testing techniques and options;
- Google Analytics, Google AdWords, and DoubleClick Certification is a plus;
- Bachelor’s Degree.
WHAT WE OFFER:
- Competitive renumeration;
- Freedom to suggest, develop, test, and implement innovative strategies, to adopt new techniques while drafting the ad campaigns for the dedicated accounts and to further enrich our SEM Package based on the new finding and results;
- Being a part of young, friendly and fun to hang out with team of like-minded SEO geeks.
HOW TO APPLY
In case you are interested in our job offer, please attach a motivation letter to your CV.