SEO Case Study | Orthodontics

Client background

Dr. Randi Gittess is the owner of “Gittess Orthodontics” located near downtown Orlando, FL. He uses his website to help people in need of braces discover his service and contact him over the phone or visit his office. When he approached OptiLocal, the website had a good amount of content – not only a thorough description of the services but also valuable information about braces-related issues.

Reason for contacting us

He had a strong online presence but felt that competition in his field of work was getting fiercer and so he wanted to make sure that his website was performing at its best in order to keep its leading rankings in search engines.

Our solution and end results

Our SEO Audit revealed that there was plenty of room for onsite improvements. The presence of rich content created a good possibility for diversifying the keyword profile. We found many highly-relevant keywords with significant search volume which could be targeted. The website was not doing as well in the local results as it was in the organic, so we figured that some additional work on the business’ Google My Business page, along with some Citation Building would be beneficial. We offered a six-month project. Towards the end of this period, before we had sent the client our final reports, they let us know that they had noticed a significant increase in calls and customers. This made sense– the website was then ranking on position #1 for 11 more highly related keywords in organic SERP, with many others ranking in top 10. The local results showed even bigger success with excellent rankings for their keywords.

Empirical Data

  • #1
  • position in organic

During our six-month campaign Gittess Braces’ website ranked on top of SERPs for 11 new keywords.

  • Top 10
  • for 178 keywords

A total of 217 keywords in top 10 organic results compared to only 39 keywords before our work.

  • 80%
  • traffic increase

Just in matter of months our clients saw an increase of 80% in website visits.

Services Applied