Recent years have exposed us to a drastic evolution in the way users perform local search. As customers get more comfortable with the online world, their expectations shift towards data integration across devices such as mobile, desktop, tablet and even newly emerging wearable devices, giving users the scope to freely discover products, services and businesses across channels. Following the movement of digital innovation, automobile technology is a greatly affected player in the evolution, with increased in-car search provoking the need for better-connected cars.
For local businesses, this means expanding local SEO efforts further than simply creating a few business listings and resting on your laurels, waiting for consumers to discover you. In-car search provides a huge opportunity for marketers to expose brands to consumers when the chance of purchase is high. Performing a search on the move could be considered as a signal that users are looking for an instant solution that they are ready to drive to at the moment of search. By understanding local search in-car, local business owners can understand where to focus their local SEO efforts to increase their chance of being found and increase sales.