In times when the Internet has a huge impact on brand image, customers’ buying decisions and eventually business sales, investing in online reputation management has become a must for any self-respecting company. To address this need to stay in line with the ever-changing marketing strategies, today we have invited the SEO expert in online marketing communications, the founder of 90 Digital, Nick Garner. Read carefully and learn your way through the intricacies of online brand popularization and reputation management. You’d also have the chance to hear some invaluable tips on link building, competitor research, profile spam, some specifics on defining the proper link acquisition rate and … well, let’s see shall we.
What are the SEO basics that the Small Business Owners and Managers should keep in mind?
Our Friday Q&A post will discuss several issues that Jennifer Martin, a San Francisco Business Coach at Zest Business Consulting, was so kind to draw our attention to. Jennifer helps worldwide business managers and leaders build a thriving business and she has a pretty clear idea of the common difficulties they go through. Today we will try to shed some light over those grey areas in online marketing that most business owners struggle with.
If you wish to take part in our Friday Q&A session, just send us your question. If it is really intriguing, we may consider featuring it and answer it in details for all our readers to learn from – just like we did with Jennifer’s questions. Here are the topics she was particularly interested in:
Q: I’ve heard that Google is now penalizing websites with lower rankings if they have established backlinks with non-reputable websites. How can I find out if some of my backlinks are hurting me instead of helping me?