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Having a clean and natural inbound link profile is a problem that practically every business owner faces. We had the chance to talk to the much creative and respected SEO consultant, Benjamin Beck, who shared a number of valuable insights and tactics that work on the link building arena.
Ben is currently preparing a course on Link Harvesting and we got the chance to take a peek at some of the hot topics that he will go over with his future online marketing “students”. Are you growing impatient and do you want to learn more? Just scroll down and get to the interview already!
Nevyana: Rumor has it that you are preparing a course for Link Building – however when looking through your website I had the impression that you are planning to release a book on link harvesting – are the book and the course one and the same thing or you are currently working on several projects at the same time?
Benjamin: Yes, it is the same thing. I started up thinking it should be a book and then I realized that a course could be more of a step-by-step guide that I can update easier if I want to add something or if a new strategy comes out . The course is a more of a long term thing. So yeah, it’s a course in Link Harvesting actually.
As we all should know by now, backlinks are one of the most important factors that determine rankings in the search results. It’s just like in real life – the more connections you have the more likely you are to succeed. But like human relationships, these links from other websites are not all equal. For instance, if you are a business man operating in the textile industry and you happen to know the head of Industrial Fabrics Association International (IFAI), this is a great connection that will bring you many benefits. Your classmate from high school, Jenny, on the other hand, is the owner of a small flower shop in the neighborhood. You’re still glad you have her as a connection, because she prepares lovely bouquets for special occasions, but she doesn’t do you any good when it comes to business. The same goes for links – it’s all about relevancy and authority.
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