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A couple of days ago, on March 19, 2014, a popular website that gathers an online community of guest bloggers was hit and penalized by Google. The search engine’s official public announcement quotes: “Today we took action on a large guest blog network. A reminder about the spam risks of guest blogging: goo.gl/cnkoFA”.
This led to a massive discussion on Twitter and as Rae Hoffman guessed right it was the My Blog Guest that Google wiped out from its SERPs that day. The controversial opinions on the issue lead to some pretty curious questions and stands: some were favoring Google’s manual action; others were expressing their support towards the affected website owner Ann Smarty. Truth be told, it would be rather naïve to accept this case as a simple piece of news and ignore the underlying reason why Google have decided to penalize this particular site and practically publicize its action on the same day.
If you have been operating in a highly competitive niche and have spent considerable time on building your online presence, hopefully you are achieving some results in terms of your visibility. You might, however, also make your situation worse and lose even whatever unsatisfactory rankings you already had. This can happen due to a variety of reasons, one of which is having acquired low-quality backlinks. Search engines penalize websites with such backlinks in their profile because they view them as such trying to manipulate their ranking algorithms rather than such that were acquired for merit as they are supposed to. In this post we will briefly discuss possible reasons for having acquired low-quality links, list some examples of such, what type of penalties they can lead to and finally how to try and get rid of these. Having in mind the vastness of the topic, I hope that this is a good starting point for your research.
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