Google Prompts Its Users For a Privacy Checkup

Everyone is racing to show up high in Google search results, but have you ever imagined what it would be like to get featured on Google’s home page?

OK, back to reality, guys – for better or worse that place is reserved for Google Products only! And as much as we are all used to the neat and simplistic blank page with the way too familiar Google logo and a search bar, we, as sworn Internet junkies, quickly discern any change of design the page may undergo.

So, here it is! The latest featured link on Google’s homepage, from 18 June, redirected us to the comprehensive Google Privacy Settings page. Below you could read a very useful and easy-to-follow walkthrough for the rabbit hole of Google privacy settings.

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But before we go there, it would be quite useful to discuss the general stand of Google on privacy and to try to understand the basics of Google Search.

GOOGLE IS A PERSONALIZED SEARCH ENGINE

Being a personalized search engine, Google’s goal is to best define each of its users’ interests and preferences like favorite topics, sources of information, bloggers, and online businesses. Continue reading “Google Prompts Its Users For a Privacy Checkup”

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Private vs Personalized Search Duck Duck Go vs Google – OptiLocal’s New Infographic

Online privacy is a serious issue that is quickly gaining popularity nowadays. Our right to privacy as online users has gradually been violated by targeted surveillance or simple data collection acts performed by governments, enterprises and individuals.

In days when Internet is considered by many to be Google’s formal alias, we’ve decided to look into the modern society’s privacy concerns related to online browsing and surfing. For the purpose of this experiment we have created a detailed infographic that compares the worldwide leading search engine Google and the less popular privacy-focused search engine Duck Duck Go.

The study covers various privacy-related issues like: search engine transparency policies, ads and monetizing, ads targeting, localized results, major concerns and much more. You’ll even have a chance to take a glimpse at the results of the 2014 Privacy Data Survey conducted by SurveyMonkey. The infographic will lead you through the major differences between the two search engines both in terms of general functionalities and SERPs layout.

Having skimmed through all this data, you’d be able to recognize the essential threats and opportunities that a personalized search offers to its users, as well as the pros and cons of the private search & the no-data-collection policy . Enjoy the infographic and make sure to share you thoughts with us in the comments below!