Imagine you own a nice shop in a mall and your store used to be abuzz with business activities and visitors throughout the day. Then one fine morning, you wake up and find out that your store was teleported to some deserted place by some paranormal force, and suddenly you find yourself with hardly any customers whatsoever.
Sounds like such a sudden change is quite impossible in the real world. Right? Wrong.
Welcome to the World Wide Web, where your website traffic can take a nosedive due to various reasons, and with that, your chances of generating leads or sales, or getting any kind of benefits from your website.