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How To Claim a Business on Google

In today’s digital age, having a strong online presence is crucial for any business to thrive. Claiming your business on Google is important to establishing a prominent online presence.

Google My Business is a free tool that lets you manage your business’s online presence on Google, including search results and maps.

By claiming your business, you can ensure potential customers can easily find you and learn more about your offer. In this article, we’ll guide you through how to claim a business on Google.

What is Claiming a Business on Google ?

Claiming a business on Google is verifying and optimizing your online presence to increase visibility in local search results. By claiming a business on Google, businesses can access valuable tools and insights that help them manage their online reputation and reach more potential customers.

Claiming  Business on Google

Why should I claim my business on Google?

Claiming your business on Google is highly recommended for several reasons. While it’s true that having a Google Business Profile (GBP) is crucial for local search engine optimization (SEO), it also serves as a vital component of putting your business on the map, regardless of whether you have a physical store or not. By verifying your business with Google, you can increase your visibility and make yourself easily discoverable, giving you a competitive edge over others in your industry.

How to Claim a Business on Google in 2 Steps ?

Claiming a business on Google is an essential part of local marketing, and it’s surprisingly easy to do. You can get your business listed on the world’s most popular search engine in two steps. Here’s how:

Claim a Business on Google

Step 1: Create (or find) Your Google Business Listing

  • The first step in claiming your business on Google is creating or finding your listing. If you already have a listing, simply locate it using the “Google My Business” tool.
  • However, if you haven’t yet created one, use this same tool to create one from scratch. The process is simple; you only need to provide basic details about your company, such as its name, address and contact information.
  • You’ll then need to choose the category that your business fits into. Google provides a dropdown, so choose the category you typically use to describe your business.
  • The next step prompts you to add a physical location. You’ll also be asked for additional information like hours of operation and website URL so customers can easily find out more about what you offer.

Step 2 : Verify Your Listing On Google

Once your listing has been created or found, the next step is verifying it with Google so that they know it’s legitimate and not spammy or fraudulent in any way. With the right steps, getting your business listed and seen by those searching for what you offer is a relatively simple process.

  • Instant Verification

One of the easiest ways to verify your listing is through instant verificationIf your business uses Google Search Console, you’ll likely be able to verify instantly by logging into Google using your work email. This method requires that you have access to the current phone number or email address associated with the business’s Google My Business account. Once logged into the account, click “verify now” and follow any additional instructions Google provides.

  • Postcard Verification

If instant verification isn’t available, postcard verification may be used instead. In this case, a postcard will be sent to the physical address associated with your business listing within 14 days containing a unique code that must be entered into your GMB dashboard to complete the verification process.

  • Phone Verification

Phone verification is another option if neither of these other methods is available or applicable. You’ll need access to an automated voice system or a live customer service representative from Google to receive and enter a unique code over the phone, which will confirm ownership of your GMB page once completed successfully.

  • Email Verification

Finally, there’s email verification which requires providing proof of ownership via documents such as utility bills or tax returns before receiving an email from Google containing further instructions on how to proceed with verifying your listing via this method specifically tailored towards businesses operating out of their home addresses rather than commercial locations (i-e virtual offices). Overall, verifying your business listing on Google doesn’t have to be difficult – ensure you’ve got all the necessary information before starting so that everything goes smoothly!

I’ve Claimed a Business on Google…Now What?

Once you have successfully claimed your business on Google, there are additional steps you can take to enhance your listing’s visibility in local search results. Here are some tips to optimize your business listing:

  • Optimize your Google Business Profile with Content

After verifying your account, Google will encourage you to enhance your company’s profile by providing additional content and details. Start by adding a detailed description of your services or products in your profile’s “About” section. Include keywords related to what you do so that people can easily find it when searching online. You should also include any awards or certifications that set your business apart from others in the same field. This will also help potential customers find out more about what you offer.

Optimize your Google Business Profile with Content
  • Add Photos

 Upload some high-quality photos of both the interior and exterior of your premises and images of any products or services you provide. People like seeing pictures before deciding whether to visit a place or buy something, so make sure these are clear and attractive!

  • Ask for Reviews

It’s also important to ask for reviews from satisfied customers who have used your services before – good ratings will give potential customers confidence in choosing you over other businesses offering similar things. You can easily request reviews of your business through social media or email.

  • Get listed on Google Business

Creating and verifying your listing on Google can help you show up in Google Maps results and get found by new customers. Getting listed on Google Business can help people can easily locate where exactly your store is located using their mobile phones!

These steps may seem daunting at first, but once done correctly, they can be incredibly beneficial for increasing awareness about and engagement with your brand – plus, it won’t take too long, either! So don’t delay; start optimizing today!

FAQs about How to Claim a Business on Google

No, it is not free to claim a business on Google. Claiming a business requires creating and verifying an account with the platform. This involves providing information about your business and submitting payment for associated fees. The cost of claiming can vary depending on the size and type of your company but generally ranges from $50 – $100 per year. Other services, such as Google Ads or website hosting, may need to be acquired.

Claiming a business on Google helps guarantee that potential customers see the latest and precise data about your enterprise when they search for it. By verifying your listing, you can add photos, update contact details, list services or products offered, provide hours of operation, and other important information. Claiming a business on Google ensures that customers can locate the necessary details about your company promptly and effortlessly. Additionally, having an updated profile helps increase visibility in local searches and ensures more people are aware of your business’s presence online.

Claiming a business on Google without an address is possible by using the “Google My Business” tool. Using the “Google My Business” tool, businesses can add their name, phone number, and website URL to appear in local search results while being able to verify their listing with either a postcard sent through snail mail or via email/phone verification. After entering this information, users can verify their listing with a postcard sent through snail mail or via email/phone verification. Once verified, businesses can start managing their online presence on Google Maps and other related services, such as reviews and insights into customer behavior.

The number of businesses a person can list in Google My Business varies based on the type and scale of their organization. Generally speaking, there is no limit to how many businesses a single user can claim in Google My Business; however, it’s important to remember that each location should have its unique listing with accurate information. Additionally, if you manage multiple locations for the same business or brand, these should be grouped as one entity to ensure accuracy and consistency across all listings.


It can help you increase visibility, reach new customers and maximize your online presence. By applying the advice in this article and keeping to recommended methods for claiming a business on Google and steering clear of common errors, you can successfully assert your enterprise and make it appear more prominently in search engine results. With these tips in mind, take advantage of all Google offers by claiming your business today.

Take control of your business’s online presence with OptiLocal. Our services help you claim, optimize and manage your Google My Business listing so that it appears in search results.

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