HomeBlogMarketingUnlock the Power of Data Aggregators : What They Do and How to Use Them

Unlock the Power of Data Aggregators : What They Do and How to Use Them

Data aggregators are essential for local businesses looking to establish a strong online presence. In this blog post, we’ll explore data aggregators in detail – including what they are, how they work, the different types of services available, the benefits of using them, and common challenges faced when working with a data aggregator.

What Are Data Aggregators ?

Data aggregators are companies that collect and share information online. They use public records, other online sources, and even manual research to “mine” for data. Then they distribute it across many online directories and listings sites. In short, data aggregators make sure your business is visible on the web—and that’s why your online business listings depend on them.

How Do Data Aggregators Work?

Data aggregators gather data from multiple sources, including government databases, industry-specific websites, and competitors’ websites. Once collected, this data is organized into a format that can be easily shared with third-party platforms like Google My Business or Yelp. These third-party platforms aim to provide customers with accurate information about businesses in their area so they can find what they need quickly and easily.

Why Are Data Aggregators Important ?

Data aggregators are important because they help ensure accuracy regarding local business listings across the web. Without them, businesses would have to manually update each listing every time there was a change in address or phone number — something most small businesses don’t have time for. Additionally, having accurate local business listings helps boost visibility by ensuring potential customers can find you more easily through search engines like Google or Bing and social media sites like Facebook or Instagram.

Why Are Data Aggregators Important

How to Use Data Aggregators

Data aggregators are an essential tool for local marketing. They give businesses a comprehensive view of their customers and prospects, allowing them to target their campaigns better and optimize their strategies. To make sure you get the most out of your data aggregation efforts, there are several steps you should take when setting up a campaign:

  • Identify Your Goals & Objectives

Before beginning any campaign, it’s important to clearly define what success looks like to know what metrics need tracking during the execution phase. Additionally, identify key demographics such as age range, gender, income level, etc., which will help narrow potential audiences later.

  • Gather Relevant Information

Once goals have been established, start collecting all available information directly or indirectly towards achieving those objectives, including market research reports, competitor analysis studies, etc., along with any internal company insights already available within the organization.

  • Analyze & Segment Audiences

After gathering all necessary information, begin analyzing it carefully to break down audience segments according to different characteristics such as geographic location, purchase history, etc., which will allow marketers to craft highly specific messages aimed at particular groups rather than sending generic communications to everyone at once.

  • Monitor Performance Regularly

Last but not least, keep track of performance regularly throughout the entire campaign, ensuring everything remains on track towards meeting pre-defined goals set earlier and making adjustments needed if something isn’t working right along the way.

What Are the Benefits of Using a Data Aggregator?

Data aggregators are a powerful tool for local businesses looking to increase their visibility, improve brand reputation and credibility, and enhance customer engagement and retention. Collecting data from multiple sources, such as online reviews or social media posts, can provide valuable insights into how customers perceive your business.

  • Increased Visibility for Your Business

Data aggregators make it easier for potential customers to find your business by collecting information from various sources and displaying it in one place. Utilizing data from multiple sources boosts the chance of search engines like Google recognizing your website or other digital properties, thus leading to higher organic rankings on SERPs. Accurate info distributed across multiple channels enhances the probability of customers discovering your business when searching online.

Data aggregators can help ensure that all the details about your business are up-to-date and uniform across different web pages, improving brand reliability and trustworthiness. This helps build trust with potential customers since they know what they see is accurate. Furthermore, having positive reviews posted on popular review sites can significantly impact customer perception of your business, leading to more sales opportunities over time.

  • Enhanced Customer Engagement and Retention

By monitoring customer feedback through data aggregation services, businesses can quickly identify areas where improvement is needed so they can address any issues before they become major problems. Additionally, businesses are better equipped to respond promptly when complaints arise, which helps build stronger relationships with current customers while making sure new ones feel welcomed into the fold.

How Can You Ensure a Data Aggregator is collecting Accurate Information?

Gathering accurate data from a source of consolidated info is critical for any enterprise that desires to establish an online presence. To ensure the accuracy of your collected information, it’s important to verify your business information regularly, utilize automated solutions for updating info, and work with experienced professionals.

It is imperative to routinely inspect all the particulars of your business to guarantee their precision and currency. This includes verifying contact information such as phone numbers and email addresses, website URLs, hours of operation, physical address(es), payment methods accepted, services offered or products sold, etc. Having inaccurate or outdated information can lead to customer confusion or lost opportunities. 

Utilizing Automated Solutions for Updating Info

Using automated solutions helps save time when updating info since it eliminates manual entry errors while ensuring consistency across multiple platforms where customers may be looking for your business details (e.g., search engines). These tools also allow businesses to update their listings more frequently than manually entering each change, making it easier for customers searching online to find current details about their company in one place without having to sift through several different sources first. Additionally, these automated solutions provide detailed analytics reports so businesses can measure how effective their listing strategies have been over time and identify future improvement areas.

Ensuring accurate information is collected by a data aggregator requires regular verification of your business information and the utilization of automated solutions for updating info. 

What Are Some Common Challenges Faced When Working With a Data Aggregator?

When working with a data aggregator, businesses may face several common challenges. Keeping track of multiple platforms and accounts is one of the most frequent issues. Data aggregators often collect information from numerous sources, such as websites, social media profiles, review sites, and directories. This means businesses must ensure their information is consistent across all these channels to maximize visibility and maintain a real online presence. Moreover, keeping track of alterations or modifications implemented by external services can take a lot of work, potentially causing outdated or erroneous entries on search engine result pages (SERPs).

Another challenge when working with a data aggregator is maintaining consistent brand messaging across channels. Businesses must ensure their messages remain unified throughout different outlets for maximum impact and engagement. It’s important to have well-crafted content tailored specifically for each platform, so customers receive the same message regardless of where they find your business online. Additionally, businesses should strive for consistency in tone and voice so customers can recognize your brand easily, no matter what channel they use to interact with you.

Interacting with a data aggregator can be intricate and lengthy, yet grasping the obstacles connected to it is essential for successful local advertising.

FAQs about What Are Data Aggregators and What They Do?

Data aggregators acquire and integrate information from various origins into one orderly repository. They help businesses identify trends, decide on marketing strategies, and target specific audiences. Data aggregators offer a convenient approach to rapidly accessing huge amounts of data without requiring manual collection or evaluation. Data aggregators supply details to monitor customer conduct, construct more effective campaigns, enhance search engine rankings, and evaluate progress in the long run.

  • Google My Business

1With Google My Business, businesses can manage their online presence on the web and through Google Search and Maps with a free service. Using Google My Business, businesses can accurately provide information about their business, such as an address, phone number, website URL, hours of operation, and products/services offered for local SEO purposes.

  • Yelp

Yelp is an online platform where customers can leave reviews about local businesses they have visited or experienced in some way. Reviews are one of the most important components regarding local SEO rankings; therefore, having positive reviews on this platform will help increase visibility for any given business locally.

  • Apple Maps Connect

Apple Maps Connect allows businesses to control how their listings appear in Apple’s maps app by updating details like location info or photos associated with them directly from within the dashboard provided by this toolset. This data aggregator also has tools that allow users to track analytics related to views & searches generated through its services and other performance metrics, which could prove useful when optimizing content for local marketing campaigns targeting iOS devices.

  • Bing Places For Business

Bing Places For Business offers similar features compared to those of Google My Business, such as the ability to create and manage business listings on the Bing search engine. This data aggregator also provides businesses with insights about their local SEO performance by tracking metrics like impressions, clicks & queries generated from its services which can be used for optimizing content accordingly.

The two main types of data aggregation are manual and automated. Manual data aggregation involves collecting, organizing, and analyzing relevant information from multiple sources to create a comprehensive report. Automated data aggregation uses software to compile, organize, and evaluate considerable amounts of uncooked information into significant conclusions. Automated data aggregation is utilized to rapidly analyze vast amounts of structured or unstructured datasets, providing useful information for predictive analytics and machine learning.

Data aggregation is used to gather and combine data from a range of sources into one unified display. This helps provide more meaningful insights, improve decision-making, and better understand trends or patterns. Aggregating data can be used for various objectives, such as studying customer habits, optimizing operations, devising marketing strategies based on consumer preferences, and recognizing areas requiring product or service development.


By gathering reliable data from different sources, they can help you gain valuable knowledge about customer habits and preferences to inform your promotional efforts. It is essential to guarantee data accuracy by collaborating with trustworthy providers with expertise in this area. With proper use, data aggregators can provide invaluable assistance when creating an effective digital strategy for any business.

Take control of your local marketing strategy with OptiLocal. We provide the tools and services to help you succeed in optimizing, managing and promoting your business online.

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