- (415) 800-4888 (USA)
- (+44) 20 3286 7842 (UK)
- (+359) 877-360-002 (BG)
Local SEO is a specialized set of techniques which aim to make your business easier to find and more visible to people near it who use search engines to locate the services they need. Its importance has been steadily rising over the past several years and along with it, the complexity of search engine algorithms that determine local rankings. This makes Local SEO a very interesting field that sparks our team's natural curiosity and drives our ambition to stay on top of the field.
There is no simple answer to this question - Google's algorithm for determining Google Local rankings is very complex. Although there are many ranking factors, some of the most major ones are the reviews that you have on your listing (their count, how positive they are, the trustworthiness of their source, etc.), citations (a good citation profile helps) and a well-optimized website associated with your Google+ Local listing. Social activity signals from within Google+ itself are expected to become more and more of a factor. Apart from not having taken care of the above properly, there could be specific issues preventing you from ranking well such as having a duplicate listing. Our Holistic Local SEO service is designed to create and execute an all-around strategy that takes care of all aspects of optimizing your Google+ Local rankings.
A great question, which like most of the questions on this page, has no simple answer. A good link profile is the top priority when it comes to off-site SEO. As Matt Cutts (head of the Google webspam team) himself says, links are going to stay more important than social signals in the foreseeable future. Since having a "good link profile" is a craft in itself, we will try to touch upon some of the most important topics to be aware of in this brief space.
As explained on our citation building service page, a citation is a mention of a business' name, address and phone number (abbreviated as NAP) on some page on the Internet - a friend's website, a local newspaper, a blog post, a website dedicated to business listings, etc. It is important for a local business to have a "good citation profile" because a)it helps rank your local listings higher in the major search engines like Google and Bing and b)it helps promote your local business across the web. So, what is a "good citation profile" then?
(To find all your previous business listings, use a tool such as Whitespark's Local Citation Finder. You can combine that tool with manual creative Google searches for your company name, address and phone number in their different existing variations.)
(To find out if you have more than one listing on a website, either use the website's search functionality to look up your business, or browse the website or perform several Google searches of the type "site: [site name] [your phone number/variations of your business name that you've used]". Actually, to be safe, it's probably a good idea to use all of the above methods complementarily.)
We are located in Varna, Bulgaria - a mid-sized city in Eastern Europe. Over here, we like playing and watching soccer, go to the beach during the summer (because of the awesome beaches that we have) and riding bikes.
Business-climate-wise, we've been very happy with our environment as the city has old and respected universities concentrated in Marketing & IT so it has helped us grow steadily since the beginning of our existence in November 2011. Since all of our clients are outside Bulgaria, with a big portion of them the U.S., we are very happy to say that it has been a pleasure to communicate with businesses from all over the world. Hopefully our contact options are convenient for you and - hey - if enough clients order from your country - we might get a local phone number in it, too!
Absolutely yes. When writing us a message or calling us to let us know which of our services you are interested in, please also let us know if you are interested in a relevant reference from a previous client. While we do have some testimonials already published, we'd be able to provide more detailed references from a bigger number of sources if you ask us.
Copyright © 2014 OptiLocal SEO