When choosing an experience, nearly 90% of people trust online reviews as much as their network. Acquiring the skill of requesting online Tripadvisor reviews can be a valuable asset for promoting your business. Tripadvisor, among other online directories, offers customers a space to evaluate businesses based on past experiences as they strive to uncover the most enjoyable encounter while traveling.
To take advantage of these reviews, you must prompt guests to provide them. Although it may seem uncomfortable, guests are often enthusiastic about sharing their feedback and may simply require a nudge in the right direction.
Get Tripadvisor Reviews Methods
Getting Tripadvisor reviews is an important part of any local marketing strategy. With more than 760 Million reviews, Tripadvisor is the third most popular review site behind Google and Facebook. Reviews can help build trust and credibility with potential customers, increase visibility in search engine results, and even boost sales. Businesses should consider using several methods for getting Tripadvisor reviews to maximize their success.
#1. Use Tripadvisor Review Express
This service allows businesses to send automated emails requesting customer feedback after they have completed a purchase or used the business’s services. By sending personalized review requests via email, you can easily ask guests for feedback and acknowledge each recipient.
Using personalized templates with links directly leading users back onto one’s page is key in email outreach. You want to ensure that the link leads directly to your business’s page so reviewers can easily find their way there. Ensure your template includes all necessary information, such as a brief description of the service or product they received, a polite reminder about leaving a review, and, most importantly – the direct link. This will help guarantee that customers comprehend precisely where they need to go to leave their audit on TripAdvisor rapidly and with no difficulty.
#2. Send SMS Messages to Your Customers
SMS text messages are a great way to engage customers and remind them of your business, but it’s important to ensure you don’t overstep the boundaries. Timing is key when sending out these messages so they don’t interrupt people’s daily routines or become intrusive. Conversely, messages sent during lunchtime or after work hours are more likely to be read and appreciated. Instead, try sending out messages during lunchtime or after work hours, as this will likely be seen and responded to positively.
It’s also important not to bombard customers with too many texts – keep it simple and concise with one call-to-action per message, such as “check out our latest promotion.” This will help avoid overwhelming recipients while still getting your point across clearly. Provide a way for people to cease receiving messages from you – this will help maintain good relations and give the recipients power over their inboxes.
This could be done either manually or through an automated system like Twilio or TextMagic, allowing you to send out mass text messages at once without contacting each customer individually. Try using personalized templates with links directly leading users back onto one’s page to encourage engagement with existing and potential customers. Furthermore, automating follow-up with scheduled reminders & drip campaigns can help keep conversations going without manually reaching out every time – allowing businesses more time for other tasks instead of being bogged down by manual communication processes.
#3. Use Reminder Cards / Stickers
Reminder cards and stickers are an effective way to maximize review request efforts. These physical reminders serve as a gentle nudge for guests who may have forgotten about leaving feedback after experiencing something remarkable at one’s establishment. Cost-efficient and simple to implement, reminder cards and stickers can help bolster interaction with potential customers.
For instance, tour guides can place reminder cards in their luggage or hand them out at the end of the tour. This serves as a gentle prompt to remind them of their wonderful experience and encourages them to write a review on TripAdvisor when they return home. Alternatively, businesses can print out custom stickers with QR codes linking directly to their TripAdvisor page so guests don’t have to manually search for it themselves – making it easier for them to leave reviews without any extra effort involved.
It’s important to note that these items should not be used as incentives or rewards; this violates TripAdvisor guidelines and could lead to penalties such as suspension from the platform altogether. Instead, focus on providing quality service that satisfies your customers so they will be more likely to leave positive reviews naturally – without any additional prodding needed.
#4. Use Social Media Channels
Social media channels are an effective way to promote your business page on TripAdvisor. With the right strategies, you can reach out to followers, friends, subscribers, and connections to get positive reviews for your listing. Here are some tips that will help you leverage social media channels effectively:
Ask followers and other connections to share their experiences with your business publicly. This could be done by posting stories or photos of their visits along with a review link or tagline. Offer rewards for those who share their experiences with your business online, such as discounts or freebies.
Take time to engage with people who comment on your posts and respond promptly when they ask questions or provide feedback. This shows that you value customer opinions and encourages more people to leave reviews on TripAdvisor. Building strong customer relationships can lead to more effective word-of-mouth marketing.
When creating content for social media platforms, ensure it is relevant, informative, and entertaining to stand out from competitors’ posts. Also, focus on using keywords related to local SEO as this will help boost the page’s visibility across search engines like Google while helping draw more traffic towards the page itself.
#5. Delighting Customers
To ensure customer satisfaction, exceeding expectations and providing unique services or amenities is essential. Tour operators should focus on providing unique amenities or services that set their establishment apart from competitors. For example, a hotel might offer complimentary breakfast baskets with locally sourced ingredients delivered to each room every morning. A tour operator could provide free guided tours of popular tourist attractions or exclusive discounts at nearby restaurants and stores. These small gestures can make all the difference in creating an unforgettable customer experience that will encourage them to leave positive reviews online. Showing appreciation for patronage with thank you notes after checkout is another great way to create goodwill between your business and potential new customers who read those reviews online, helping build brand loyalty in today’s digital age.
Finally, one of the most powerful ways tour operators can delight customers is by actively listening to feedback during and after a stay/tour. This helps identify areas where improvements can be made and shows guests that they are valued and appreciated, which leads directly to leaving positive reviews on TripAdvisor. By addressing complaints promptly and professionally while recognizing compliments received along the way, businesses can ensure they remain competitively ahead of other establishments regarding customer satisfaction ratings and rankings on TripAdvisor.
#6. Dealing with Negative Reviews
Dealing with negative reviews can be tricky for any business. The key is to respond promptly and politely while acknowledging any reviewer’s concerns. It’s important not to take it personally, as this could damage your reputation further. A great way to start responding is by thanking the reviewer for their feedback – even if it was a negative review. This shows that you value their opinion and are willing to address it head-on.
Once you have thanked them, you should move on to honestly addressing the issue. Ensure your response is tailored specifically towards each case – don’t just copy and paste generic responses. Apologize for any inconvenience caused and express your commitment to remedying the situation, possibly including a token of appreciation such as a discount.
FAQs about How to Get Tripadvisor Reviews
Conclusion
Businesses must know the fundamentals behind TripAdvisor and what techniques can be used to acquire more favorable ratings. By understanding best practices and measuring your efforts, you can maximize visibility on TripAdvisor while managing your online reputation effectively. With a thoughtful approach towards local marketing, businesses can use TripAdvisor as an effective tool in their digital strategy.
Take control of your Tripadvisor reviews with OptiLocal‘s comprehensive online reputation management services. Leverage our expertise and experience to maximize the impact of positive customer feedback on your business today!
