Google Testing Grey Google Places Balloons
If you ask 100 online marketers what the symbol of Google Places is most probably all of them will answer it is the red balloon-shaped marker that appears both on Google Maps and in the organic search results. However, Google seems to be testing a new layout even for this most iconic sign.
About a week ago Jo Shaer notified me that she noticed “grey balloons” next to the Google Places organic search results. She sent me the following screenshot:
Jo said that she would see the change both via Chrome and Mozilla. My first thought was that it might be caused by some plugin. However, I could not investigate that since she stopped seeing the grey balloons soon after and I was unable to produce a query to see them myself. The matter was put to sleep until today, when @nightlitemedia tweeted the following screenshot:
Have you seen the grey balloons? I am interested to know the scope of this tweak.