Great Local Search Articles From the Last Week
As I’ve promised, I would try to make it a regular practice to post links to some of the most interesting articles I’ve spotted during the past 7 days on topics related to local search and Google Places. But as the social element becomes more and more important part of the marketing of every small company, I would add also some references to articles related to small businesses’ local marketing (social + deals):
Local Search and Google Places:
Optimizing Your Google Places Page
Business Listing Management
6 Key Takeaways From The Local Search Association’s Inaugural Conference
Google Places Ranking Shakeup, New Algo, Testing or Bugs?
How To Find The Right Local & Vertical Sites For Your Small Business
Google and Marketing to the SMB
TechCrunch Interview: Marissa Mayer Reveals The Two Pillars Of Google’s Local Strategy
Google’s Marissa Mayer Talks Location Strategy
Google’s Plan To Win Location & Social
Yelp Help: Optimizing Your Small Business Listing on Yelp
Social (Foursquare) + Deals (Groupon, Facebook Deals, Google Offers)
All You Ever Wanted to Know About Coupon Marketing: The Sorority Girl: Facebook Deals
Big Man on Campus: Groupon
The “A” Student: LivingSocial
The Geek: Google Offers
Small Business Guide to Online Couponing
Deals and Repeat Buying: Is It Happening?
Survey: Deals More Impactful than Reviews in New Customer Acquisition
Local Consumer Review Survey 2010, Part 3
Can Geolocation Apps Win Over Smartphone Users?
Top 14 Things Marketers Need to Know About QR Codes
Checking Into the Future with Foursquare’s Dennis Crowley
Wish you a good reading!