Turnaround Times for Google Places Listings Edits
Google shared some really useful and needed information regarding the turnaround times for different types of edits on Google Places to go live. Here is what Vanessa Schneider, Google Places Community Manager, shared:
What will usually update in a few days:
• Newly verified listings (even though it reads “Active” in your dashboard)
–> This includes newly verified bulk uploads (and any attributes, as noted below)
• Business titles
• Phone numbers
• Website URLs
• Pin marker moves
What will update in about a week:
What will typically take several weeks to resolve:
• Merged listings
• Duplicate listings
Some of these, as Vanessa notes, are new. It is particularly interesting that information submitted by business owners would take “a few days” to show up live. It’s a major changed compared to the state of things up to now when most of the updates done via the verified owner’s dashboard appeared on the front end almost instantly. This post also gives an insight to what might have been causing the numerous problems with images that many people were complaining about lately. Vanessa shared the following as a reason for that change:
“We’ve been doing some work on our backend, cleaning up the pipes in order to make more improvements to Google Places over time.”
Unfortunately, these updates seem to not cover (at least for now) the withstanding problems of the long turnaround time for seeing mergers and/or duplicates resolved.
Another interesting announcement from this post on the Google Places Help Forum was the new “Technical Issues with Reviews” help file. While there is a lot of useful information there regarding possible reasons and some solutions to problems with Google Places reviews, owner responses, fighting against spammy or fake reviews, etc., what is very interesting is the following two claims:
- We have data spread across multiple databases, and we bring all that information together to create your local listing. Reviews can sometimes be dropped from Place pages when we’re trying to reconcile all that information. As we mentioned at the beginning of this note: This is a known issue, and we are working to make it better.
- Occasionally, there is a technical issue that causes Place page reviews to drop from Google Maps for a short period of time (a few days) and then reappear on your listing. This happens every several weeks, when we push out a giant housecleaning update to our listings database. Again, this is a known issue, and we are working to make it better.
In other words the problem with missing reviews is very often caused by imperfect syncing of data and the association of the business information database with the Google reviews database. Furthermore, Google shares publicly that the majority of the problems that occur on Google Places happen during the “housecleaning update to our listings database”, which happens “every several weeks”.
What is your takeaway on the situation? How do you see Google going with Google Places – right/wrong way?