Google AdWords Express in 3 More Countries


Update: 04 Nov 2011, 5:00 PM EST: I tried digging as deep as possible and found the following information for the cities where AdWords Express is currently in trial (note that I quote directly what the Google rep provided):

1. The Netherlands; Rotterdam
2. Spain; 3 Cities
3. Japan; 11 Cities
4. Australia; Cities are not mentioned
5. New Zealand; Cities are not mentioned
6. Canada; 2 Cities
7. Holland; Cities are not mentioned

I assume that Holland and The Netherlands refer to the same country. Furthermore, Abeen confirmed that it is available in Sydney, Australia. I can see it available in Auckland, New Zealand too. Spanish, Japanese, Australian, or Canadian input would be much appreciated.

Update: 03 Nov 2011, 05:10 AM EST: Google updated the help page “Where AdWords Express is available.” Now it reads the following:

AdWords Express is currently available in the United States, Great Britain, Germany, and France.

It is currently available on a trial basis in some cities in Canada, The Netherlands, Spain, Japan, Australia, and New Zealand.

I am still trying to figure out the exact cities where they are testing the product. Once I learn more I will update again.

Update, 24 Oct 2011, 02:45 AM EST: I noticed there was actually an article on the Google Inside AdWords blog about the introduction of AdWords Express in the UK and Germany. The article’s date is 20 October, 9:15 AM but it is interesting that no one had noticed it and I didn’t find it when I was researching on the topic. However, the question still stays – what about the other countries mentioned in the official help files. I am seeing AdWords Express available in New Zealand, but not in Australia.

Update, 22 Oct 2011, 06:00AM EST: Just now I re-checked the help file on AdWords Express and it says:

“AdWords Express is currently available in the United States, Canada, Great Britain, Germany, France, Spain, The Netherlands, Japan, Australia, and New Zealand.”

However, this is not what is shown on the official AdWords Express site, which still says: “AdWords Express is currently available in the U.S., U.K., France, and Germany.”

I will be following up the story.

A few weeks ago I wrote about Google testing AdWords Express in the UK. Since then I would frequently hear news about the tool being tested in Germany as well. Indeed, a year after its inception in the USA as Google Boost, Adwords Express has just been rolled out in three new countries in Europe. Now it is available in the United Kingdom, Germany and France.

Apparently, the official launch happened on 17 October, as this article suggests (in German). Although the unveiling of the product was expected sooner or later, it is still a bit bizarre that Google did not promote the event at all. Furthermore, it is strange why Google would hurry to expand the territory of the product when the feedback for it in the US has been rather negative – “expensive” and “poor management” seem to be the most regular descriptive terms.

A big positive about the new launch is that the product comes with a live customer service phone. As I have written before, this most direct, convenient and personable form of customer service could be a great solution for Google Places related problems. Additionally, a whole new section dedicated to AdWords Express was added to the Google Places for Business Help files.

One cannot help but ask herself the question – when/where would the next launch be? I do not know but if Google plans to further expand the product’s market, I’d suggest that they first think of some serious improvements, especially in terms of CPC management and keyword bidding.

  1. Mike Blumenthal
    Mike Blumenthal10-21-2011

    I have criticized Adwords for certain early product failings & surprises thats for sure. But the upshot of my experience is that it works well about 50% of the time.

    If available it is worth testing and evaluating the results and costs compared to adwords.

    • Nyagoslav Zhekov
      Nyagoslav Zhekov10-21-2011

      Mike, do you think 50% good performance is enough in case that “not good” usually means big expenditure in short period of time, which could be harmful for an SMB?

      I think at least some more decent control over the keyword bidding should be introduced. However, I also think it is a worth exploring tool, but I’d still recommend AdWords in the majority of the cases (probably the only exclusion would be if the business has many “Google” reviews).

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