Our Services
Why Local SEO?
4 out of 5 consumers use search engines to find local information
Roughly 1 out of 5 mobile searches on Google are location-related
50% of users visit a store within a day of a local search
Local search visibility is a stepping stone towards higher relevant traffic and immediate customer action.
28% of local searches result in a purchase
What is Local SEO?
Local SEO is a niche online marketing strategy that helps businesses rank for both industry terms and geographic location while channeling their online presence towards a more targeted audience. The mobile search boom further boosts location-specific search results.
Online users are increasingly inclined to look for businesses that operate near their actual location. Local businesses simply can’t miss out on such a great opportunity. They should recognize the need to put their business on the map and become easily found online!
Local SEO presents SMBs with the opportunity to rank for their industry terms for location-specific search results and successfully compete with larger corporations and world-wide brands.
OUR INTEGRATED LOCAL SEO SOLUTIONS AIM TO:
- Enhance SMBs’ online presence.
- Rank local businesses higher in the local search results.
- Attract relevant targeted traffic to your website.
- Make your website highly competitive in its niche.
- Ensure consistency of your business information throughout the web.
Optilocal’s Local SEO Services
WE WILL BOOST THE SEARCH ENGINE VISIBILITY OF YOUR LOCAL BUSINESS WITH A MASTER LOCAL SEO SERVICE PACK
Citation Building
Citations are the online mentions of a company’s Name, Address and Phone number. Consistent and high quality company citations will increase the authority of your Local Business in Google Local search results.
As part of our Citation Building service we build high quality relevant citations that present a fine blend of citations in local, industry-specific, national and international citation sources. Such a solid, reinforced business profile will positively affect not only your local organic rankings but also your business’ visibility in the Local Snack Pack (the G+ Page listings in the Local SERPs).
Citation Audit
The consistency of your business information across all your citations online is one of the leading local ranking factors.
However, tracking all existing citations is not a piece of cake. Automated tools which try to solve this problem never get it completely right. That’s why our team has specialized in manually tracking down all your business’ citations for both your current business data and for all additional combinations of your former business name, address and phone.
If you want to learn whether you have a consistent local citation profile or how you can improve your online citation consistency, take a look at our Citation Audit service for more information.
Citation Audit & Cleanup
As business citations could raise or undermine a company’s online presence in the Local SERPs, their consistency plays a vital role in Local SEO.
Local business owners are often unaware that their company local citations contain inconsistent information. It is enough for a company to change phones or to relocate to another office without updating their online citations for their local rankings to take a serious nosedive. Sometimes supporting various company name interpretations online is the sole thing that could utterly undermine the vital NAP consistency of a business.
Thus, regularly monitoring Local Businesses’ citations is an important ingredient to a winning Local SEO strategy. Our Citation Audit & Cleanup service helps SMBs fix their outdated NAP info online and feed accurate and up-to-date data about their business to the search engines.
SEO Consultation
Figuring out what’s wrong with your digital marketing strategy is not always as straightforward as it may seem. Often building a website for your business and investing in a couple of paid online campaigns on social medias or AdWords will not bring you the high long-term returns you’ve initially expected. The traffic stagnation, the sudden drop in incoming leads and on-site conversions – they are all signs that something went wrong with your website and the online presence of your business as a whole.
Our job is to listen to your concerns and guide you through the maze of Local SEO. We will diagnose the problem based on your input and our own research and will offer you strategic advice on how to effectively overcome it.
SEO Audit
Your business website is the most essential online asset you have to support your digital marketing strategy. Its health and compliance with Google Guidelines should be of top priority to you.
Every little setback in the online visibility of your business could be traced back to your business website. Whether you face low local rankings or nose-diving organic ones – your business website is the first place to look for the culprit.
Our custom SEO Audit represents an in-depth health report of your website including step-by-step analysis of coding errors, indexability and crawlability issues, site architecture, semantic markup, NAP consistency, on-site content and topic relevance review, inbound link profile assessment, keyword choice and optimization, and much more.
The SEO Audit is your best choice either in times of incomprehensible traffic loss or when you simply need to assess whether your site is performing to its full potential.
On-site SEO
The On-site SEO work we perform is designed to boost both local and organic rankings. We work on all of the elements we analyze in our SEO Audit and each on-site project is highly customized to the specific needs of our local clients.
The On-site service offers special Local SEO tweaks that are important for local business sites like creation and optimization of local landing pages, schema markup for business NAP data and industry reviews, association with the respective Google Local Business Page, map embedding and much more.
On-site Content Strategy
A long list of keyword research techniques, niche expertise, skillful copywriters and a creative team – we have all the key ingredients to draft a successful on-site content strategy for your business.
In days when content is proclaimed king, your on-site content strategy is the one sure factor that moves the needle in the search engine rankings game. Drafting a solid long-term on-site content strategy won’t only make your business website more favorable to Google, but will also help you become an authority in your niche, attract more readers and thus more leads for your business. And last but not least a good on-site strategy will make your website more competitive, relevant and eligible for a top data source in the search engine result pages.