Forget Google Ads Complexity: Our Macon PPC Agency Is Here To Take Your Business On Top Of Search Results!

Struggling to drive more customers to your Macon GA business? Our data-driven PPC advertising delivers guaranteed results in 2023.

Here at OptiLocal, we are Macon’s premier PPC advertising agency dedicated to helping local businesses generate more customers and sales through pay-per-click ads. With over a decade of experience running profitable PPC campaigns for Macon companies, our team of certified experts has the proven methodology to help you beat your competition and dominate the first page of Google.

According to studies, the top 5 search results on Google get almost 70% of the clicks. So if your business doesn’t show up here, you are missing out on 2/3rd of the potential customers searching for your products or services every single day. Our proprietary 3-step framework is designed to consistently get you these high-priority spots on the search engine result pages.

Zack | eCommerce Store Owner

Zack | eCommerce Store Owner

“Really good. Mindflow Marketing has completely surpassed our expectations.”

Digital Marketing

Guaranteed ROI from PPC Spending!

We also firmly stand behind the success of our campaigns by offering a unique performance guarantee – if we don’t drive a good ROI on your ad spending within 90 days, your next month of PPC management is on us! 

This allows you to invest in PPC with confidence knowing that we are committed to and confident in delivering concrete growth for your Macon business.

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Why Pay Per Click Advertising is a Great Investment For Your Business?

There are many advantages to investing in pay-per-click advertising for your company. Here are some of the major benefits our clients in Macon, GA experience from working with us:

✔️ Higher Visibility – Top of SERPs

PPC ads appear at the top and side of search engine results pages (SERPs), giving your brand high visibility even for competitive keywords. In 2023, 54.4% of all clicks went to the top 3 paid ads on Google. Our strategic PPC campaigns ensure you consistently capture that prime real estate to stand out.

✔️ Immediate Traffic and Leads

Unlike SEO which can take months to drive results, PPC starts working instantly to send targeted visitors to your site from day 1. Within your very first week of launching campaigns with us, expect an influx of high-quality leads and sales opportunities. Our clients typically see a 20-50% boost in site traffic and conversions within 30 days.

✔️ Precise Targeting Capabilities

The depth of targeting options available with PPC allows us to zero in on your ideal customers. We can target paid search ads by location, demographics, behavior, browsing intent, and placement across search engines and display networks. The result? Your ads only get shown to those most likely to do business with you.

✔️ Flexible Budgeting and Tracking

With PPC, you decide exactly how much you want to spend to achieve your goals on a monthly basis. We’ll then optimize towards getting you the highest ROI possible within your set budget through our management. You also gain access to detailed analytics on campaign metrics and performance so you know precisely how your money is being spent.

✔️ Testing and Optimization

We constantly test ads, keywords, landing pages, and targeting strategies across our clients’ PPC campaigns. This agile approach allows us to refine strategies over time and scale up the best tactics to maximize your conversions and profitability from PPC campaigns.

Our Data-Driven Approach To PPC Campaign Management

We don’t run generalized PPC campaigns – instead our team analyzes mountains of data to build you fully customized and scalable campaigns optimized specifically for your business. Here’s an inside look at our strategic process:

Step#1: In-Depth Competitor Benchmarking

Before getting started, we dig into your top 3-5 competitors’ paid search and landing page strategies. This gives us key insights into the types of ads, keywords, ad copy, and landing pages resonating in your specific market.

Step#2: Keyword Gap Analysis

Next, our team performs extensive keyword research to build your initial list of 10,000+ relevant PPC keywords and phrases to target. We uncover the highest value opportunities you’re missing out on that your competition is actively bidding on and converting from.

Step#3: Target Audience Persona Building

It’s not just about keywords though. We also research and map out detailed buyer personas of your best potential customers. This includes gathering data on their demographics, geographic location, buying stages, intent signals, preferred content format, devices used, and more. We then structure campaigns tailored to each of your core personas.

Step#4: Landing Page Optimization

Your landing page experience is crucial for conversions, which is why we design and optimize custom landing pages specifically aligned to each ad group. This helps seamlessly guide visitors from clicking your ads through to becoming happy, repeat customers.

Step#5: Conversion Tracking Setup

And speaking of conversions, we implement in-depth tracking and analytics across your PPC account, ads, and website. This gives us clear visibility into what’s working so we can double down on your highest-performing campaigns. More importantly, it also shows us areas for improvement so we can continually raise conversions.

Our Core PPC Management Services

As one of Georgia’s top PPC management agencies, our experts take care of all the heavy lifting needed to keep your campaigns running smoothly and profitably over the long term. Our ongoing campaign management services include:

Extensive Keyword Research

We continuously analyze search trends and your analytics to build out your keyword list across the exact match, phrase match, and broad match variants. This allows us to target both high-volume and ultra-specific long-tail searches relevant to your business.

Geo-Targeting Macon Locations

For local businesses, we laser target PPC ads to only appear for searchers within your specific neighborhoods, towns, counties, ZIP codes, and the radius around your brick-and-mortar stores.

Dynamic Ad Copywriting

We create unique, compelling ad variations tailored to each customer persona and keywords they search. Dynamic ads catch your potential buyers’ attention and speak directly to their needs and interests.

Daily Bid Adjustments

Our team fine-tunes your keyword bids daily based on ongoing performance, competitor actions, seasonality, events, and your KPIs. This keeps your ad positions and budget allocation optimized for profits.

Regular Performance Reports

You’ll have complete visibility into your campaign metrics through customized, interactive monthly reports covering spending, clicks, conversions, search terms, locations, devices, demographics, and more key performance indicators. We also outline future optimization tactics for even better results next month.

Integrations Our Digital Advertising Agency Offers

Our customized PPC campaigns leverage multiple high-value advertising platforms including:

Google Ads Management

As a Premier Google Partner, we have early access to and deep expertise around the latest Google Ads innovations. Expect strategic Google Search, Display Network, Remarketing, Video, and Smart campaigns reaching your customers across devices and YouTube.

Microsoft Ads

Expand beyond Google by also capturing qualified searchers on Bing who convert 30% more overall, plus, the average cost-per-click on Bing can be up to 70% lower compared to Google Ads.. Our Microsoft Ads campaigns integrate with all their powerful targeting options across search, native, and syndicated placements.

Facebook and Instagram Ads

Looking to drive more awareness and sales from social media? We build targeted Facebook and Instagram PPC campaigns micro-targeted to different customer segments and objectives, whether it’s lead gen, traffic, engagement, catalog sales, and more.

LinkedIn Ads

Our LinkedIn ad capabilities allow B2B brands to engage decision-makers during research mode with sponsored content and messages that connect with leadership roles. This nurtures professionals through the buyer journey to drive conversions.

Local Service Ads

Dominate the local search results for service businesses with these exclusive Google 3-pack map listings reserved for highly qualified home service companies. We help you meet qualification standards, and then optimize profiles for maximum visibility and trust to earn tap-throughs that convert into calls and job requests.

Amazon PPC Ads

We specialize in sponsored product campaigns that target prime buyers searching for goods you sell directly in your Amazon ecommerce catalog. Our experts comprehensively evaluate your product categories, margin thresholds, and customer metrics to develop strategies optimized around your highest potential items. This earns your listings greater on-platform visibility which shoppers filter by when making purchase decisions.

Search Ads

Of course, search ads on Google, Bing, and more remain the backbone of finding new customers actively looking to make a purchase or find a local business like yours. Through exact match and locally optimized search terms coupled with compelling ad creative, our PPC search ads mastery ensures you consistently appear above the fold for commercial intent keywords during that critical zero moments of the truth research window.

Display Ads

Visually compelling display banners and native advertising beyond search engines help reinforce your brand to users across thousands of websites they visit and the content they consume online. We surround defined audiences across thousands of sites they frequent daily, reinforcing your value prop through banners, badging, and promotions that keep you top of mind until readiness to buy sparks action.

Retargeting and Remarketing

Missed connections deserve second chances. We re-engage past visitors using tailored display ads across channels designed explicitly to rekindle earlier interest in what you offer. By addressing hesitations head-on with creative messages and friction-reducing incentives, we overcome objections leading customers to happily convert with reassuring confidence in your brand as the premier provider.

Why Choose Our PPC Marketing Agency For Your Services?

When evaluating PPC partners, you want an agency with a proven record of driving growth. At OptiLocal, our data-driven PPC campaigns don’t just meet expectations ─ they exceed them through:

💲 Million-Dollar Results

We’ve collectively generated over $5 million in revenue for clients through dialed-in PPC strategies.

🔎 Hands-Off Convenience

We handle ongoing campaign management from start to finish so you can stay focused on your business.

🤝 Accountability Through Guaranteed Growth 

We stand behind our campaigns with stringent performance guarantees rooted in your KPIs.

📊 Hyper-Custom Reporting

We provide tailored analytics and insights that reveal exactly how our PPC fuels your growth and ROI.

⭐ White-Glove Service

A dedicated account manager will oversee your campaigns while proactively surfacing optimization opportunities.

📈 Amplified Returns

Clients see an average 20-30% increase in conversions and sales revenue in the first 90 days.

Our obsession with PPC excellence means results that elevate your success. Discover the difference with our pay-per-click mastery.

Real Client Success Stories

See firsthand how our strategic PPC solutions have helped businesses in Macon achieve remarkable growth. Here are just a few recent examples that speak to the results we deliver:

Macon Dentistry – Dentist Office

“My new patients and revenue have increased substantially every month since starting with OptiLocal’s PPC campaigns”

Clinic Growth:

  • 562 new patients in 11 months
  • $278,765 additional revenue

Brooks BBQ Restaurant

“We’ve seen a tremendous uptick in foot traffic and meal orders driven by OptiLocal’s targeted local PPC ads.”

Increased Orders:

– 217 more dine-in customers per month
– $34k additional revenue over 6 months

Clarke Realty – Real Estate Agency

“I’m working with more motivated home buyers contacting me through my PPC ads which has grown my sales.”

Growth:

  • 36 high-quality buyer leads monthly
  • Closed 15 new property deals in Q1 2023

The examples above showcase the real and measurable spikes in growth realized across metrics like phone calls, leads, sales, and revenue from investing in our Macon pay-per-click advertising services. We welcome the opportunity to discuss how we can move the needle similarly for your organization through a tailored PPC approach.

Next Steps for a Successful Online Advertising Campaign

Ready to discuss launching effective PPC campaigns tailored for your Macon business? Here are three quick ways to get the conversation started:

Request A Free PPC Audit

Click here to sign up for a custom assessment from our team analyzing your current PPC accounts. We’ll provide specific recommendations to optimize your PPC efforts for greater conversions and ROI. There’s no cost or commitment involved.

Contact Form:

Prefer to explain your needs online? Fill out our brief contact form here covering your goals, targets, budget, and any questions. We’ll reach out shortly to discuss crafting the winning PPC strategy for you.

Phone and Email:

Give us a ring at *** *** *** or shoot an email to ******

Let’s chat directly about driving measurable business growth through managed PPC tailored exactly for your organization and target market.

Commonly Asked Questions About Our PPC Management Company

Lastly, here are answers to our top 5 most frequently asked client questions:

What is your pricing model?

As a performance-driven agency, our managed PPC fees are based on a flat, fixed monthly rate tailored to your budget goals and industry. No long-term commitments or percentages of ad spend are involved whatsoever.

How long until I see results?

The advantage of PPC is instant traction – most clients experience a measurable lift in site traffic, phone calls, and conversions within the very first 1-2 weeks of launching campaigns. Expect a 20-50% increase in key objectives month-over-month from there through our ongoing optimizations.

What is included with management fees?

Our all-in-one PPC program includes in-depth campaign setup, daily oversight, tweaks, optimizations, and reporting, plus unlimited support from your dedicated Account Manager for anything you need. We take care of everything PPC-related so you can focus entirely on your business growth.

Except for PPC, what other digital marketing services do you offer?

OptiLocal is a full-service digital marketing agency and we offer a full suite of digital solutions including SEO, web design, social media, email marketing, online reputation, and more. Our comprehensive approach surrounds customers with coordinated messaging across channels to boost visibility and engagement at every touchpoint.

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