Local Citations & Your Business
Most important citation sources (U.S. Only)
There is an extensive list of available business citation sources where local citations can appear. However, there are a few main source groups in which your business data can be stored.
There are four major data aggregators in the USA (Acxiom, Factual, Neustar/Localeze, and Express Update/Infogroup) which are regarded as the primary data companies.
These data providers gather business information from a broad number of sources including government sources, phone companies, utility firms and others. The data collected is verified and mutually exchanged between data sources, forming a data ecosystem.
Social and Search Engine Platforms
Major search engines such as Google, Bing, and Yahoo! have created their own business listing centers. Claiming your business listings and managing your business information within these centers directly influences your local rankings as it ensures search engines that your business is active and relevant to users’ local searches.
Google My Business, Bing Places and Yahoo Local allow local businesses to provide contact details, working hours, media and reviews within their listings, increasing chances of connecting with locals.
Apple Maps, Apple’s mobile mapping information, is another source which, if used correctly, can further boost your online visibility.
Other places where your business information can appear and should be updated are social media channels such as LinkedIn, Twitter, and Facebook. Social media business profiles are a perfect asset for improving your Local SEO presence and visibility in front of prospective clients as they are another opportunity to list your business name, address, phone number and additional relevant information.
Top Business Directories
Online business directories are websites that collect and list business information within categories such as industry, size, location or business activity.
We have curated a list of the most important business listing directories in the U.S. based on our experience. Existing business directories are not limited to the ones included and may vary depending on business specifications including industry, size, location or other factors describing a business.
Generic Business Directories
These are directories that combine multiple niche listings on an international or national level.
Directories created for business listings specific to your geographic location. These directories can be characterized by state level, city level, even community level (Business Directory New York, Beaumont Enterprise).
Directories created specifically for a given industry niche (automotive, dentists). Examples of niche directories include Autotrader or Dr.Oogle.
Your business information is regularly exchanged between these sources which contribute to the interconnected Data Ecosystem. If the information is inconsistent, your business may be evaluated as inactive or irrelevant for customers.