Local Citations & Your Business
In addition to consistent citations and enhanced business listings, customer reviews are another major factor influencing local businesses.
Reviews are essential as they can impact both local search engine rankings and consumer decision making. They play a role in helping increase click-through and conversion rates as customers find comfort in working with a company that has been positively rated by other clients.
Imagine you were the owner of a small local business. People searching online for local services or products like yours are likely to be influenced by the reviews displayed in the organic search results in Google as they will be among the first indicators that your business is real, active and trustworthy. Having a range of positive reviews not only contributes to more visibility but reassures customers of your business reliability.
Although Google reviews deserve prime consideration, your review gathering strategy should not end there. Collecting customer reviews across all possible local directories drastically improves your online reputation and exposure.
There are a variety of ways to implement a review acquisition strategy that will help boost your local business. You can learn more about the tactics to building a review acquisition strategy in our E-book on How To Get Online Reviews: Implementing a Review Acquisition Strategy