Local Citations & Your Business
Why Local Citations Are Important for Your Business
Local citations are mentions of your business name, address or phone number (also referred to as NAP) online. They play a significant role in increasing your online visibility as Google and other search engines use them when evaluating the authority and trustworthiness of your business. Citations can be structured, meaning that they appear in dedicated business listing directories or unstructured, which are citations found in locations such as external newspaper or magazine websites, blogs, social media and others.
Based on the condition of your business information across the web, search engines decide whether your business is relevant and accurate enough to be shown to users who search online for local businesses like yours. Furthermore, SERPs (search engine results pages) dedicate a large portion of their space to citations listed in business directory listings, meaning that users searching online are more likely to find your business through such listings. Having a stable and consistent citation profile across sources will ultimately award your business with higher local rankings and more customers.