HomeBlogSEO30 Steps to SEO Success in 2023 : Your Basic SEO Checklist

30 Steps to SEO Success in 2023 : Your Basic SEO Checklist

Are you a local business, digital marketing professional, entrepreneur, or individual looking to establish an online presence for your local business in 2023?

Staying abreast of the ever-changing SEO environment can be challenging, but OptiLocal has made it easier with this 30-step basic SEO checklist for 2023.

This comprehensive guide covers everything from keyword research and on-page optimization to technical SEO and link-building strategies. Get ready to optimize your website like a pro.

Basic SEO Checklist

Website Technical SEO Checklist

Website Technical SEO Checklist is a must-have for any business that wants to stay competitive in the online market. These are the important aspects of optimizing your website for search engine visibility.

Register on Google Search Console

Registering on Google Search Console is another important step in improving website technical SEO performance. This service provides detailed reports about your website’s performance regarding organic traffic from user searches on Google’s platform. It also allows you to identify broken links or duplicate content that could negatively impact rankings. It also gives recommendations on how these problems should be addressed accordingly – thus helping ensure optimal visibility within SERPs (Search Engine Results Pages).

Title Tags

Title tags are an important part of SEO and should be given special attention. They are what search engines use to determine the subject matter of your page, so you must include relevant keywords in them. Make sure that each page on your site has a unique title tag, and make sure they accurately reflect the content on the page.

Meta Descriptions

Meta descriptions provide visitors with more information about what is contained within a web page. This helps to increase click-through rates from search engine results pages (SERPs). It’s important to keep meta descriptions concise yet descriptive enough for users to understand what the page contains before clicking through. Include keywords as well but don’t keyword stuff.

URL Structure

A good URL structure makes it easier for users and search engines to understand where they are going when navigating your website. Keep URLs short, readable, and relevant while including targeted keywords whenever possible without being too long or complex. Also, ensure that all URLs lead directly back to their corresponding pages instead of redirecting elsewhere, which can cause issues with indexing by search engines like Google & Bing etc.

Image Optimization

Images play an important role in any website design. Still, they also need the proper optimization if you want them indexed properly by search engines like Google & Bing. Ensure images have appropriate file names containing relevant keywords, alt text describing the image contents, titles & captions, providing context for those who cannot view images, and sizes optimized for loading quickly on desktop & mobile devices alike.

Sitemap Creation

Creating a sitemap allows crawlers such as Googlebot to access all parts of your website easily and efficiently, ensuring everything gets indexed correctly in SERPs (Search Engine Results Pages). You can create one manually or use tools such as Yoast SEO which will generate one automatically based on content already present on your site – either way, make sure it gets submitted regularly via Search ConsoleWebmaster Tools, so crawlers always have up-to-date info available when crawling.

Site Speed

Site speed is an essential factor when it comes to SEO success. If your site takes too long to load, visitors will quickly become frustrated and leave before they even have a chance to see what you have to offer. Optimizing images, minifying code, and caching can help improve page loading times.

Analyzing Website Traffic

Another important metric for monitoring an SEO campaign’s progress is website traffic. Analyzing website analytics, such as page views and unique visitors, provides insight into how effectively a site’s content attracts users from organic search results. This data can then be used to adjust content strategies to increase visibility within SERPs (search engine result pages).

WordPress SEO

WordPress has built-in optimization tools, making it easier than ever for businesses to optimize their websites without needing additional plugins or software programs. This includes features such as automatically generating XML sitemaps which helps search engines crawl through your pages more efficiently; setting up permalinks which makes URLs easier for both humans and robots alike; enabling breadcrumbs navigation which allows users to navigate back up levels within the site hierarchy easily; and creating meta descriptions with keywords included so that search engine results accurately reflect what each page contains information about.

Keyword Research SEO Checklist

Once your website is set up, you should plan your content. After all, this is an SEO checklist, so ALL of the content on your website should be focused on search engine optimization. This is especially true for writing blog posts to help you get massive traffic from non-branded keywords. To get this traffic, you need to plan your keyword strategy carefully.

Finding Keywords

The first step in your SEO checklist is keyword research, and there are several ways to find keywords that will help you optimize your website for search engines. You can start by looking at what people are already searching for on Google or other search engines and using specialized tools like Serpstat, which show search volumes by keyword variation. Additionally, researching competitors’ websites and analyzing their content can provide great insight into the keywords they’re targeting so you can incorporate them into your strategy.

Understanding Search Intent

After finding relevant keywords, it’s important to understand why someone would be searching those terms – this is known as “search intent”. Knowing the intent behind a keyword helps you create content that matches what people are looking for when they enter a certain query in a search engine. To determine the purpose of each keyword phrase, look at related searches and read through existing web pages ranking for these phrases to get an idea of how searchers use them and what kind of information they expect from results pages associated with those queries.

Confirming the Search Intent

To make sure a particular term meets your business objectives, take it for a spin on Google; if its SERP (Search Engine Results Page) doesn’t feature any results that are in line with what you offer, then it’s likely not worth pursuing further since chances are slim that you’ll manage to rank high enough on such terms even if optimized appropriately due to competition from more established sites targeting similar queries better than yours currently does (or ever will).

On-Page Content SEO Checklist

Include Target Keyword in Text

Including the target keyword throughout the text is essential, such as in the title, description, H1 title, and some of the subheadings. Doing so helps search engines recognize it more easily and signals its importance within the page.

URL Optimization

Ensure your URL is short and includes your target keyword; this will make it easier for people to share online while also helping search engines find it quickly. Additionally, shorter URLs are less likely to be truncated when shared across social media platforms like Twitter or LinkedIn.

On-Page Content SEO Checklist

Image Alt Tags

Remember alt tags. These are pieces of text placed behind images that describe what they show; they can help boost SEO by providing something that search engines can index, plus they offer a way for screen readers used by those who are visually impaired to access information from an image if it doesn’t load properly.

Website Speed

Website speed is key – not only do Google and Bing dislike slow sites, but visitors tend to leave them too, which contributes negatively toward bounce rate and reduces rankings accordingly. Ensure you have optimized images correctly and minimized any code bloat so that pages load quickly without sacrificing quality or user experience (UX).

Post-Publishing SEO Checklist

Once you have published your content, keeping an eye on your Google search engine rankings is important. You can use various SEO tools such as Moz or SEMrush. By monitoring your rankings, you can quickly identify any issues affecting them and take action to address them.

Optimize Google CTRs

Optimizing your content’s click-through rate (CTR) to maximize its visibility in search results is important. This involves ensuring that each page’s titles and descriptions are optimized for keywords relevant to their content, as well as ensuring that they are engaging enough for users to want to click through from the SERPs.

Republish Outdated Content

If you find yourself with outdated content on your website, it’s a good idea to republish it so that it remains up-to-date and accurate. This will help ensure visitors are satisfied when encountering old information or broken links while browsing your site.

Regularly Prune Irrelevant Content

Regularly pruning irrelevant content occasionally helps keep things organized and ensures visitors only see what’s most relevant for them at any given moment.

Guest Post to Build Backlinks

Guest posting is another great way of building backlinks which can help boost organic traffic levels over time if done correctly. Just make sure to post quality articles and link back strategically within those posts to work effectively towards improving SEO performance!

Monitoring Keywords

Keeping an eye on your targeted keywords is important for maintaining favorable rankings. Monitor any large changes that indicate trends in search intent, competitors, or something that needs attention. Utilize AB testing to increase your click-through rate (CTR) on Google and boost the chance of success. As people click through on search engine results to view your page, it helps improve SERP ranking even more.


Content can become outdated, even if you try to keep it relevant. If this happens, update content with information people want, given changing circumstances or shifts in discussion topics. If updating isn’t possible, take the piece offline altogether, as pruning less valuable content keeps visitors interested and maintains the SERP position easier over time.

Developing Quality Backlinks

Quality backlinks are links from other websites pointing back to your website or blog posts. Search engines can use backlinks to evaluate the pertinence of your material and position it higher on SERPs. Producing top-notch material that appeals to other web pages and persuades them to link back is essential for generating quality backlinks. You can also contact web admins or influencers in your industry and ask for a link exchange or guest post opportunity.

Creating Internal Links

Internal linking involves connecting two pages on your website with a hyperlink so users can easily navigate between related topics without leaving the site entirely. This technique helps keep visitors engaged on your site longer while providing additional opportunities for Google’s crawlers to index more pages on your domain, increasing its visibility in SERPs (Search Engine Results Pages).

Local SEO Tactics

Local SEO is essential to any local business’ digital marketing strategy. To ensure that your website appears in the top search engine results, you must utilize effective tactics to boost visibility and engagement. Claiming business listings, generating reviews and ratings, and enhancing citations are three important local SEO tactics that can help improve your rankings.

Local SEO Tactics

Claiming Business Listings

By claiming relevant business listings on directories such as Google My Business or Yelp, you can ensure that potential customers find accurate information about your company when they search. This will also increase the chances of appearing in map packs for related queries. It’s critical to ensure all details are current and uniform on all websites to ensure everything is clear among customers.

Generating Reviews & Ratings

Encouraging customers to leave positive reviews about their experience with your brand can improve your online reputation and increase visibility on SERPs (Search Engine Results Pages). It would help if you also considered responding promptly to negative feedback, so potential customers see how dedicated you are to customer satisfaction.

Monitoring and Reporting

Monitoring and reporting are essential components of any successful SEO campaign. It is important to track rankings with tools, analyze website traffic, and evaluate conversion rates to measure an SEO strategy’s success.

Tracking Rankings with Tools

Monitoring search engine rankings for targeted keywords is a key element of measuring the success of an SEO campaign. Utilizing tools such as Google Search Console, Ahrefs, or SEMrush can help businesses gain insights into how their pages perform in organic search results. By leveraging these tools, companies can obtain information on impressions, clicks, and CTR which can be employed to form decisions regarding genuine optimization attempts.

FAQs about the 30-Step Basic Seo Checklist for 2023

2023 will bring a renewed focus on user experience and relevance. SEO strategies must be tailored to each website’s individual needs and optimized for mobile devices. Content optimization and structured data markup will become increasingly important to rank higher in search engine results pages (SERPs). Quality link building from authoritative sources is also essential for success, along with an emphasis on local SEO tactics such as Google My Business listings and reviews. Finally, voice search capabilities should be noticed when optimizing content for 2023’s digital landscape.

Yes, SEO will remain relevant in 2023. Search engine optimization is a long-term strategy that helps businesses increase their online visibility and reach more customers. As search engines continue to evolve, the strategies for optimizing websites must also adapt to ensure success. With careful planning and execution of SEO tactics, businesses can benefit from improved rankings on SERPs and increased organic traffic even in 2023.


By following the 30-step basic SEO checklist for 2023, you can ensure your website is optimized to its fullest potential and reach more customers. This checklist can give you an edge over other local sites in search engine rankings and provide a solid online presence. With proper implementation, these strategies will bring long-term success to your business. 

Take your local marketing to the next level with OptiLocal‘s comprehensive 30-step SEO checklist for 2023. Get started today and ensure that your business stands out from the competition!

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