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Set Up a Service Area Business on Google Business Profile

Understanding the steps for setting up a service area business on Google Business Profile is critical for entrepreneurs and digital marketing experts who want to create an online presence in their local vicinity. By leveraging the power of Google’s vast network, you can reach potential customers in your geographical area more effectively. In this blog post, we will explore the process of setting up a Google Business Profile and establishing your service area business on Google Maps. We will also explore creating an effective online presence with local SEO strategies that resonate with your target audience.

Service Area Business  Google Business Profile

What is a Service-area Business?

A service-area business (SAB) is an operation that provides services to customers in their homes or offices rather than having a physical location with ‘office hours.’ So, to further refine the definition, we turn to Bing, which prefers to use the term ‘businesses without a physical store.’ Examples include plumbers, electricians, home cleaners, and other similar tradespeople who don’t have a brick-and-mortar shopfront.

A service area business (SAB) is a business that:

  • Provides service at the customer’s location (they come to you)
  • Serves a wide area beyond the service provider’s immediate location
  • It has no physical location which customers can visit
  • Needs to ‘hide’ (i.e., not display its address in business listings)

How Do Local Search Services and Products Differ for Service – Area Businesses?

No Address, No Listings

The lack of a publishable address is one of the biggest differences between service-area businesses and other local businesses. These companies cannot list themselves on search engines like Google or Yelp without an address. This means potential customers may be unable to find their business when searching for services in their area. However, there are still ways to get listed without an address. For example, some directories allow service-area businesses to provide their zip code instead of a physical address so they can still appear in searches within that geographic region.

Ranking Outside Your Area

Another difference between service-area businesses and traditional local ones is how they rank outside their area. Since most search engine algorithms prioritize proximity when ranking results, it’s more difficult for service-area companies to appear at the top of searches if they don’t have any physical locations nearby. To combat this issue, many use tactics such as optimizing content with geo-targeted keywords or using localized PPC campaigns to increase visibility outside their immediate area and reach new customers further away from their home base.

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Define a Service Area in Google Business Profile

Google My Business profiles offer another way for service-area businesses to get found online without having a physical location associated with them by defining what areas they serve through “service areas” settings on GMB profiles (or via third-party listings). Before 2019, businesses had the option to set a service radius around their undisclosed location on their Google Business Profile, which helped Google cater to the needs of local searchers. However, Google’s latest guidelines for adding or modifying your service area (which can be done during the setup of your GMB listing or later on) now state that “you can specify your service area based on the cities, postal codes, or other regions that you serve.” By setting specific boundaries around where you offer your services – either by city, town name, or postal code – you can ensure that people searching within those parameters will see your listing come up first in search results pages, even if you don’t have any offices near them geographically speaking.

Local Services Ads

LSAs are an ideal way to reach customers beyond your immediate area and quickly build trust with potential customers unfamiliar with your brand. LSAs require background checks before allowing advertisers onto the platform, which can help establish credibility faster than organic SEO optimization alone, which takes time to see tangible results from efforts put in. Additionally, ads only show up based on user queries related directly back to what type of work is being offered, so no matter where someone might be located geographically speaking – near or far away – if they’re looking for something you specialize in, then yours will likely be one of the first names that appear during their research process significantly reducing competition while simultaneously giving access into new markets previously untapped.

How to Set Up a Google Business Profile for Your Service-area Business?

Setting up a Google Business Profile for your service-area business is essential to gaining visibility and connecting with customers. It’s also an important step in local SEO, as it allows you to appear in search results when people are looking for services near them.

 Google Business Profile Service-area Business

Here’s how to get started:

  • Go To Google.com business: Start by going to the official page at Google Business and signing in or managing your business profile if one already exists. If not, click ‘manage’ and add your business name to the provided search box when prompted. A drop-down list will appear showing any businesses with that name with existing profiles on Google Business Profiles – make sure yours isn’t listed before continuing!
  • Verify Your Location: Once you’ve confirmed there’s no existing profile, enter your address details so that potential customers can find you easily online. This is especially important if you’re offering services within a certain area or region of town (e.g., plumbers). You’ll need to verify these details by entering a code sent via postcard or phone call from Google itself; once verified, your location will be marked on the map accordingly!
  • Choose Your Categories & Services: Now it’s time to select which categories best describe what type of services you offer (e.g., plumbing) and specific offerings like emergency repairs or drain cleaning, etc. This information helps potential customers find exactly what they’re looking for quickly and accurately, so ensure all relevant options are included here too!
  • Add Photos & Videos: Visuals are key when marketing yourself online; adding photos and videos of past projects can help showcase both quality craft and customer satisfaction levels, two things that go hand-in-hand when building trust among new clients! So take some time now to upload images related directly to what kind of services are offered here – this could include anything from team shots to before-after pictures highlighting successful jobs recently completed.
  •  Write A Description Of Your Service Area Business: Finally, describe who you are and why someone should choose your company over others, plus provide contact information such as website URL, social media handles, etc. Make sure this text reads naturally but still includes plenty of keywords related directly back to whatever service areas being covered ere i..e, plumbing repair, drain unblocking, etc… This way, anyone searching locally using terms like these will be able to see right away where they should turn for assistance!

How to Optimize Your Service-area Business Listing?

An optimized service area listing can help attract more customers by making it easier for them to find information about your business online. Here are some tips for optimizing your listing:

  • Ensure that all information is accurate and up-to-date: Ensure that details such as address (if applicable), phone number, website URL, hours of operation, etc., are correct. This helps potential customers easily get in touch with you. 
  • Use high-quality images: Include professional-quality photos showcasing your business’s interior and exterior aspects. Images are crucial in creating a positive impression and can influence potential customers ‘ decision-making process. 
  • Optimize your business description: Craft an engaging, informative, and keyword-rich business description that highlights the unique aspects of your service area business. This will help improve visibility on Google Maps search results.

How to Avoid the Spam Trap?

Spam is a major issue for service-area businesses (SABs). Understanding how spam can affect your business and how you can avoid it is important.

Here are some tips on avoiding the spam trap:

  • Monitor Your Online Presence: Regularly monitor your online presence to ensure that unwanted content or links don’t appear on search engine results pages (SERPs). If you find anything suspicious, immediately contact the website hosting the content and ask them to remove it.
  • Use Relevant Keywords: Using relevant keywords in your website copy, titles, descriptions, and tags will help boost your SERP rankings while also helping to filter out irrelevant or malicious content from appearing alongside yours. Additionally, be sure not to use too many keywords, as this could lead to being flagged as “keyword stuffing” by search engines and penalizing your site.
  • Avoid Link Farms & Low-Quality Sites: Link farms are websites with hundreds of low-quality backlinks pointing towards other sites – usually done for SEO purposes but often resulting in penalties from Google due to their unnatural nature. Similarly, linking out from low-quality sites should be avoided as spammers may have placed these links, thereby trying to manipulate SERPs with fake reviews or links leading nowhere else but more spammy websites.
  • Utilize Reputation Management Software: Reputation management software such as OptiLocal helps SABs manage their online reputation by monitoring mentions of their brand across multiple platforms, including social media networks like Facebook and Twitter, so they can quickly respond if needed, especially when negative comments arise before they become an issue that affects customers’ perception of their business negatively. This type of software also allows businesses to track customer feedback over time so they can adjust accordingly if necessary without worrying about potential spam issues arising down the line.
  • 5 . Implement Security Measures: Implementing security measures such as two-factor authentication, strong passwords, CAPTCHA codes, etc., is essential for keeping spammers away from accessing sensitive information related to accounts associated with SABs. By taking proactive steps like these, businesses will greatly reduce their chances of becoming victims of cyber attacks caused by hackers who target vulnerable companies through phishing scams or malware downloads.

FAQs about How to Set Up a Service area Business on Google Business Profile

To create a service area in Google My Business, sign into your account and click the “Info” tab. From there, select “Add Service Area” and enter the address of each location where you offer services. Selecting from a list, you can cover an entire city or area. Finally, click save to complete the process. Adding a service area to your GMB profile allows customers to easily find information about what areas you serve and contact details for those locations.

Google My Business is a free tool that helps local businesses promote their products and services online. Google My Business offers a simple means of creating, organizing, and refining listings on Google Maps, Search, or other Google services. Service areas are the geographic regions in which your business offers its services. They can be defined by city or zip code radius boundaries and custom polygons that you draw around specific locations. Setting service areas for your business listing on GMB will ensure customers who search within those areas see your listing first.

Yes, service area businesses do show up on Google Maps. Service area businesses are those that serve customers at their locations, as well as in surrounding areas. Google Maps will recognize a business’s physical address and display it on the map for potential customers to find. Additionally, when a customer searches for local services related to your business type or location, your service area business can appear in the search results if you have optimized your website with relevant keywords and content targeting those terms.

Yes, the service area in Google My Business does impact ranking. The accuracy and consistency of the information listed on a business’s GMB profile can influence its local search visibility and how prominently it appears in organic search results. Additionally, businesses with more accurate listings rank higher than those with incomplete or inaccurate information. Therefore, optimizing your service area is essential for improving your local rankings.


Setting up a service area business on Google Business Profile is important to ensure your local business can be found online. Following the steps outlined in this blog post will create an effective presence with localized SEO strategies and content tailored to your target audience while managing your reputation and building customer trust. With OptiLocal’s expertise, you’ll have the tools necessary for success and ongoing support throughout setting up a successful service area business profile on Google Maps.

Boost your local business presence with OptiLocal‘s comprehensive services. Our experts will help you set up and optimize your Google Business Profile to maximize visibility in the service area of your choice.

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