Understanding the steps for setting up a service area business on Google Business Profile is critical for entrepreneurs and digital marketing experts who want to create an online presence in their local vicinity. By leveraging the power of Google’s vast network, you can reach potential customers in your geographical area more effectively. In this blog post, we will explore the process of setting up a Google Business Profile and establishing your service area business on Google Maps. We will also explore creating an effective online presence with local SEO strategies that resonate with your target audience.
What is a Service-area Business?
A service-area business (SAB) is an operation that provides services to customers in their homes or offices rather than having a physical location with ‘office hours.’ So, to further refine the definition, we turn to Bing, which prefers to use the term ‘businesses without a physical store.’ Examples include plumbers, electricians, home cleaners, and other similar tradespeople who don’t have a brick-and-mortar shopfront.
A service area business (SAB) is a business that:
How Do Local Search Services and Products Differ for Service – Area Businesses?
No Address, No Listings
The lack of a publishable address is one of the biggest differences between service-area businesses and other local businesses. These companies cannot list themselves on search engines like Google or Yelp without an address. This means potential customers may be unable to find their business when searching for services in their area. However, there are still ways to get listed without an address. For example, some directories allow service-area businesses to provide their zip code instead of a physical address so they can still appear in searches within that geographic region.
Ranking Outside Your Area
Another difference between service-area businesses and traditional local ones is how they rank outside their area. Since most search engine algorithms prioritize proximity when ranking results, it’s more difficult for service-area companies to appear at the top of searches if they don’t have any physical locations nearby. To combat this issue, many use tactics such as optimizing content with geo-targeted keywords or using localized PPC campaigns to increase visibility outside their immediate area and reach new customers further away from their home base.
Define a Service Area in Google Business Profile
Google My Business profiles offer another way for service-area businesses to get found online without having a physical location associated with them by defining what areas they serve through “service areas” settings on GMB profiles (or via third-party listings). Before 2019, businesses had the option to set a service radius around their undisclosed location on their Google Business Profile, which helped Google cater to the needs of local searchers. However, Google’s latest guidelines for adding or modifying your service area (which can be done during the setup of your GMB listing or later on) now state that “you can specify your service area based on the cities, postal codes, or other regions that you serve.” By setting specific boundaries around where you offer your services – either by city, town name, or postal code – you can ensure that people searching within those parameters will see your listing come up first in search results pages, even if you don’t have any offices near them geographically speaking.
Local Services Ads
LSAs are an ideal way to reach customers beyond your immediate area and quickly build trust with potential customers unfamiliar with your brand. LSAs require background checks before allowing advertisers onto the platform, which can help establish credibility faster than organic SEO optimization alone, which takes time to see tangible results from efforts put in. Additionally, ads only show up based on user queries related directly back to what type of work is being offered, so no matter where someone might be located geographically speaking – near or far away – if they’re looking for something you specialize in, then yours will likely be one of the first names that appear during their research process significantly reducing competition while simultaneously giving access into new markets previously untapped.
How to Set Up a Google Business Profile for Your Service-area Business?
Setting up a Google Business Profile for your service-area business is essential to gaining visibility and connecting with customers. It’s also an important step in local SEO, as it allows you to appear in search results when people are looking for services near them.
Here’s how to get started:
How to Optimize Your Service-area Business Listing?
An optimized service area listing can help attract more customers by making it easier for them to find information about your business online. Here are some tips for optimizing your listing:
How to Avoid the Spam Trap?
Spam is a major issue for service-area businesses (SABs). Understanding how spam can affect your business and how you can avoid it is important.
Here are some tips on avoiding the spam trap:
FAQs about How to Set Up a Service area Business on Google Business Profile
Setting up a service area business on Google Business Profile is important to ensure your local business can be found online. Following the steps outlined in this blog post will create an effective presence with localized SEO strategies and content tailored to your target audience while managing your reputation and building customer trust. With OptiLocal’s expertise, you’ll have the tools necessary for success and ongoing support throughout setting up a successful service area business profile on Google Maps.
Boost your local business presence with OptiLocal‘s comprehensive services. Our experts will help you set up and optimize your Google Business Profile to maximize visibility in the service area of your choice.