Citation Audit & Cleanup

The telltale signs that you need Citation Audit & Cleanup:

  • You have recently changed your business name, address, or phone number.
  • You have previously created low quality citations and you want to fix them.
  • You have neglected your citation campaign and your local rankings are suffering because of that.
  • You want to maintain good citation health of your multiple location business.

Let us make your local citations consistent!


Improve Your Local Rankings

Having inconsistent business information (especially Name, Address, and Phone – NAP) on your online properties can prevent potential clients from contacting you and will damage your local search engine rankings.

Concentrate Your Time & Efforts on Your Business

The citation cleanup process is a difficult and time-consuming endeavor. It can take more than 50 hours to clean up a messy citation profile. Save time, let us do it for you and put your extra time on running your business.

Correct Wrong and Duplicate Citations

Incorrect or duplicate information about your business in the local business listing ecosystem will cause confusion among the search engines, hurt your local rankings, and provide the wrong information to your potential clients.

Do it the Right Way

We have years of experience cleaning up and building citations across many industries. We’ve been partners with the local SEO gurus from Whitespark for the past three years, providing a great Citation Building service. We live and breathe citations!

Our Process


Citation Audit

Your Input

We will ask you to fill out our intake form with your current and old business information.

Information Verification

We will verify the information you have sent us. If we find any inconsistencies in the data you provided with the business information available online, we will get in touch with you to discuss ways to resolve this. This step is crucial in order to be able to discover all existing citations.

Search the Major Data Aggregators

We will look for your business in the four major data aggregators (InfoGroup, Acxiom, Localeze and Factual).

Discover All Existing Business Citations

We find all existing business citations manually using the information you provide us with.

Quality Control

We take quality very seriously and we take pride in our quality control for all our services. This one is no exception. After we finish the discovery stage, we will send your report to our quality control specialists who check the information manually.

Citation Cleanup

Clean Up Data Aggregator Information (U.S. clients only)

The cleanup process begins with ensuring that your business information within the major data aggregators: Infogroup, Acxiom and Factual, is clean and accurate.

Clean Up the 50 Top National Business Sources

We will clean up the 50 most important for ranking national business sources. The national business sources, as the name suggests, don’t specialize in a certain location (state, city, etc.) but rather operate across the whole country. Usually they list businesses across various industries.

Clean Up the 5 Top Industry and Location Specific Business Directories

For local businesses there are a handful of industry-specific and location-specific directories which affect your local rankings. Nevertheless, they play an important role in sending local and industry-specific signals to the search engines to help your healthy rankings.

Verification (Important!)

The major data aggregators and many of the business directories require phone verification in order to change business information in their databases. This is usually done through the phone number associated with the business. We will need to work closely with you to be able to verify the information changes.Together we will choose the most convenient for you approach as to make it happen.

Turnaround Time

From 6 to 10 weeks, depending on the citation profile of your business.


A week after we’ve taken on your project you will receive your Citation Audit Report. Every two weeks you will get an intern report with the updated status of your business citations. At the end of the Cleanup Stage we will send you a comprehensive report including all of the citations (Associated with your business) that we’ve discovered during the Audit Stage and all of the listings we have cleaned up for you during the Cleanup Stage.

The Big Picture

Having consistent business NAP across all your citations is considered one of the top ranking criteria when it comes to a local search. This also includes the consistency of your NAP on your website. If you really want to tackle the Local Snack Pack, we recommend a more holistic approach with your optimization. Check out our Onsite SEO service page for more information about optimizing your site.


  • $499

The rate is fixed per business location, regardless of your business industry. The price includes a comprehensive audit and cleanup of 50 national and 5 industry-specific business directories. Contact us to order now or to request a quote for multiple locations or for a custom number of directories you wish us to clean up!