Tag Archive: link building

You Ask, We Answer: May 30, 2014

30 May

posted by Nevyana Karakasheva in: You Ask - We Answer

How to optimize my website for a selected keyword?

Are you in a lazy Friday mood? Then take a breath, lean back and forget about your piling work for a moment. Sometimes the solution to your troubles is right in front of you. If you are running out of ideas on how to improve your rankings for the selected key phrases, then read on. Today’s post will focus on establishing credibility and encouraging online referrals and you don’t want to miss on that.

The questions that we will cover were sent by Jacob Lang and are tailored to the needs of his BuyMailList.com website. If you wish to take part in our Friday Q&A session, you simply have to email us and share the issue that you are concerned with. We might select your question and discuss it in a detailed post, just like the one that you are about to read. And here comes Jacob’s questions, actually:

Q: I’m working to optimize my website BuyMailList.com based on the key phrase “direct mail advertising”. I’ve done keyword research and found this to be a viable option. What I’m trying to do is generate enough viable back links to my site to be recognized and more credible according to Google. What is the best way to go about this?

Nevyana Karakasheva

Nevyana is focusing on Content Strategy and Backlink Profile improvement projects at OptiLocal. In her free time she enjoys reading fantasy novels, watching movies and Korean TV series, traveling near and far, but most of all she enjoys spending her time with friends on a pint of Guinness, or two.

You Ask, We Answer: May 9, 2014

09 May

posted by Nevyana Karakasheva in: Local SEO You Ask - We Answer

What are the SEO basics that the Small Business Owners and Managers should keep in mind?

Our Friday Q&A post will discuss several issues that Jennifer Martin, a San Francisco Business Coach at Zest Business Consulting, was so kind to draw our attention to. Jennifer helps worldwide business managers and leaders build a thriving business and she has a pretty clear idea of the common difficulties they go through. Today we will try to shed some light over those grey areas in online marketing that most business owners struggle with.

If you wish to take part in our Friday Q&A session, just send us your question. If it is really intriguing, we may consider featuring it and answer it in details for all our readers to learn from – just like we did with Jennifer’s questions. Here are the topics she was particularly interested in:

Q: I’ve heard that Google is now penalizing websites with lower rankings if they have established backlinks with non-reputable websites. How can I find out if some of my backlinks are hurting me instead of helping me?

Nevyana Karakasheva

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"Not all citations are created equal. While many services offer "premium" or "express" listings, nothing matches the care and attention to detail the team at Optilocal brings to citation buidling. From meticulous research (link prospecting, checking for duplicate listings, etc) to submission of hand-crafted, quality-checked citations, Optilocal does it right.
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"I somehow found OptiLocal somewhere deep in an SEO subreddit and decided to hire them to assist in raising my search ranking for my dirtbike tour site: hawaiitrialsadentures.com. From the beginning, the Optilocal team was very easy to work with, and clearly communicated what they needed from me to assist them with their Optimization. They optimized my site, provided a roadmap for ongoing progress and gave me useful suggestions to help me get an edge out on my competitors. I always knew where I was with the work they were performing and they quickly responded to any questions or concerns that I had (not many). I'd recommend letting these guys help you improve your online presence."
Zack
Hawaii Trials Advantures

"I just don't know where my small business would be today without the help of Optilocal". As a beauty salon that specializes in hair extensions, the market is very crowded in Chicago, IL. I tried doing my own website optimization but struggled to keep up with all the changes. Local SEO is extremely difficult because so many businesses have websites.
Optilocal was able to do a complete scan of my website and identify areas that needed improvement. They gave me an absolute awesome deal. I had researched many local seo companies and by far, Optilocal was the most affordable. Each month I received a report on what their team had accomplished. Stan and Russ provided very detailed information on exactly what changes needed to be made.
The best part of working with this search engine optimization company is communication. The team is very prompt with answering questions and actually worked with me to achieve goals. Our business is more busy than ever today as a result of using their services. I won't hesitate to use them again in the future to help with local search results.
Frank Moore
Chicago Hairs Extensions

We would recommend OptiLocal as an SEO partner when developing your website. We run a small online shop and needed basic guidelines how to optimise not only our main pages but also every new product for search engines (google, mostly). OptiLocal exceeded our expectations by putting in lots of enthusiasm into preparing a detailed analysis (diagnostics) report of the condition of our website. The report contained valuable information as to important software adjustments that will improve the accessibility of our website and insightful guidelines how to build up links and how to structure the website and page content. Furthermore, OptiLocal conducted with us upon request a seminar providing practical knowledge how to maintain our website's SEO. OptiLocal, we are thankful for your assistance and services!
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I’ve attempted to work with several different vendors for citation creation in the past, and none even come close to Optilocal. Vlad and his team do an excellent job, and deliver on time every time. Optilocal understands local search and the factors that go into increasing local rankings, and that makes me feel extremely comfortable using them. Thanks Vlad!
Ron Medlin, USA

We have a small, local business that had an old website that we were using for many years. While it may have been possible to do a site transfer and do some minor SEO stuff on our own, we simply did not have the time. In addition, we were completely unaware of all of the important changes related to local listings. They really matter if you want to be discovered by new customers! We also had no clue (or time) about how to go about creating local citations. Thankfully, Optilocal took care of everything for us and did so quickly, professionally and at a reasonable price. If I had any questions, there was always someone available to respond. Sometimes a question would pop up that required research. When this happened, Optilocal gave me an expected turn-around time so I was not left hanging. I coordinated with Optilocal for the launch of our new site and on launch day, Optilocal was right there to help with any last minute glitches (they happen). I highly recommend this company for your local SEO needs. If you are a small business, you must get yourself properly configured for local SEO. I’m pretty good at the basics but you truly need experts to help you out. Long gone are the days of just throwing up a site and attracting customers. The entire ballgame has changed and your organization needs to change with it or it will get left in the dust. Thanks again Optilocal!!
John Moore
My Chicago Therapist

For 10 years we were the 3rd largest bankruptcy law firm in the Louisville Area. For 10 years we were listed in Google in 1st place and our website was often listed in 2 or 3 of the top 10 positions. However Penquin and Panda hit us hard from 2011 or so until 2014. We completely dropped off the organics and we were listed very far down in the locals as well. All of the money we spent with other companies to fix it was purely wasted. We never saw a change in the organics or the locals and we were just about to close when we tried Optilocal. I had to let my secretary/paralegal go in January 2014 due to the massive drop of cases from 20 to less than 4 a month. The wife filed for bankruptcy and a divorce and it could not have been worse. It did take about 6 months to correct the problems in stages but today I am back in the top 3-4 of the organics and in position 3-4 of the locals. I am hoping to eventually be in the top 2. Optilocal had to work on the citations, and the website initially, Opti disavowed a lot of the links that Google would think of as spam. A year later I am not yet back into the #1 position but we are financially surviving. My competition is currently spending 3,000 a month or more to maintain #1 and #2 positions. Currently the number of bankruptcy cases are almost cut in half and many of the other offices have let half of their staff go. I still need to increase the traffic, authority and good links to the website to be in 1st place but Opti helped us avoid closing. Without their services I wouldn’t be open for business in a market that is now very competitive. All of this was at a cost that was tremendously less than the 36-48,000 a year my competition is spending to be 1st or 2nd in Google.
Nick Thompson

Working withOptilocal, we have seen a nice recovery from Google's algorithm updates, more traffic and a growing amount of business. We couldn't be happier!
Dr. Raja