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Yext – A Good Way to Make Your NAP Consistent

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Update: 13 Dec 2011, 4PM EST: Howard Lerman (CEO of Yext) confirmed that an expansion in Europe and Australia is scheduled. However, according to him this would not happen before 2013.

Today Yext launched their new enhanced PowerListings product – “Turbo”.Yext PowerListings That made me think it would be a good idea to write a small review about Yext in general and how their tools and products could help you in your local search efforts.

Skipping the early company history of Yext, they started becoming a significant factor in online local advertising when they introduced their “Yext Tags” about a year ago. It was a product, very similar to Google Tags (which were discontinued earlier this year). The package included a special offer featured next to the name of the business on different local business directories such as Yelp, Yahoo! Local, Citysearch, Mapquest, Superpages, and others. Later on, after the demise of Google Tags, Yext started promoting their PowerListings, which was very different from the initial product. The paid service included a unified center, where one could manage their listings across different platforms – a good way for multilocation companies to make their NAP (name, address, phone number) consistent. However, it didn’t make a lot of sense for a small business with 1 or even a few locations to purchase it. One of the main reasons was that the websites network was too small (9 local directories overall, including Yelp, Yahoo! Local, Citysearch, Mapquest, Superpages, Whitepages, Local.com, Yellowbook, Yellowbot).

At the same time Yext had (and still has) a nice free product called “Local Search Scorecard“, which could produce a report looking like this:

Yext Local Search Scoreboard

And this is completely free!

However, now with the new “Turbo” PowerListings, the package adds 21 more local search directories. The full list includes Foursquare, MerchantCircle, EZlocal, GetFave, LocalDatabase, ShowMeLocal, Topic, ZipLocal, CitySquares, LocalPages, MojoPages, Yellowise, YellowMoxie, Tupalo, Avantar, BestOfTheWeb, Co-Pilot, Cricket, HopStop, MetroPCS, Navmii and Where To. Furthermore, the update time has apparently been reduced. These two features seem to make even the paid product very attractive for every small business. The whole package is currently valued at $499/year and according to Yext the offer expires on 14th of December.

Here is an interview with Yext’s CEO Howard Lerman explaining the offer in more detail:

 

  1. Jo Shaer
    Jo Shaer12-13-2011

    Morning Nyagoslav!

    I got really excited about the free service that could tell you about the state of your entry on the important local listing directories but sadly it’s not available for UK businesses :(

    • Nyagoslav Zhekov
      Nyagoslav Zhekov12-13-2011

      Hey Jo,

      Yes, unfortunately it is still not available outside the US. I’ve previously inquired about some further expansion of the service, but did not manage to get any reply. I’ll try my luck again :)

  2. Gav Heppinstall
    Gav Heppinstall12-24-2011

    Hi Nyagosla!

    What a shame this is not available in the UK!

    @Jo I did exactly the same thing a you getting all excited before the penny dropped! lol

  3. Jim Rudnick
    Jim Rudnick01-17-2012

    As well, Nyag…I too have asked them about adding in Canada…and never gotten a reply either!

    sniff….sniff…..damn Yankees!

    :-)

    Jim

    • Nyagoslav Zhekov
      Nyagoslav Zhekov01-17-2012

      Hey Jim,

      Actually I think here the problem is that they have to have specific contracts with each and every of the directories they have in their packages. So the process is kinda lengthy and definitely nothing is for sure. Nevertheless, they said that the UK will not be happening before 2013. So I suppose Canada would be pretty much the same.

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