Yext – A Good Way to Make Your NAP Consistent
Update: 13 Dec 2011, 4PM EST: Howard Lerman (CEO of Yext) confirmed that an expansion in Europe and Australia is scheduled. However, according to him this would not happen before 2013.
Today Yext launched their new enhanced PowerListings product – “Turbo”. That made me think it would be a good idea to write a small review about Yext in general and how their tools and products could help you in your local search efforts.
Skipping the early company history of Yext, they started becoming a significant factor in online local advertising when they introduced their “Yext Tags” about a year ago. It was a product, very similar to Google Tags (which were discontinued earlier this year). The package included a special offer featured next to the name of the business on different local business directories such as Yelp, Yahoo! Local, Citysearch, Mapquest, Superpages, and others. Later on, after the demise of Google Tags, Yext started promoting their PowerListings, which was very different from the initial product. The paid service included a unified center, where one could manage their listings across different platforms – a good way for multilocation companies to make their NAP (name, address, phone number) consistent. However, it didn’t make a lot of sense for a small business with 1 or even a few locations to purchase it. One of the main reasons was that the websites network was too small (9 local directories overall, including Yelp, Yahoo! Local, Citysearch, Mapquest, Superpages, Whitepages, Local.com, Yellowbook, Yellowbot).
At the same time Yext had (and still has) a nice free product called “Local Search Scorecard“, which could produce a report looking like this:
And this is completely free!
However, now with the new “Turbo” PowerListings, the package adds 21 more local search directories. The full list includes Foursquare, MerchantCircle, EZlocal, GetFave, LocalDatabase, ShowMeLocal, Topic, ZipLocal, CitySquares, LocalPages, MojoPages, Yellowise, YellowMoxie, Tupalo, Avantar, BestOfTheWeb, Co-Pilot, Cricket, HopStop, MetroPCS, Navmii and Where To. Furthermore, the update time has apparently been reduced. These two features seem to make even the paid product very attractive for every small business. The whole package is currently valued at $499/year and according to Yext the offer expires on 14th of December.
Here is an interview with Yext’s CEO Howard Lerman explaining the offer in more detail: