Verifying your Google Business Profile (GBP) is crucial for local businesses, digital marketing professionals, and entrepreneurs who want to establish an online presence.
In this comprehensive guide, we will discuss various methods of GBP verification and their importance in enhancing the visibility of your business on Google Maps and Search.
Importance of Verifying Google Business Profile
Verifying your Google Business Profile (GBP) is essential for local businesses, digital marketing professionals, entrepreneurs, or individuals who want to establish an online presence. The verification process helps authenticate and confirm legitimate businesses while weeding out spammy and fake listings that could inundate the Local Pack. By verifying your GBP listing, you can make your profile discoverable in search results, create posts, view performance insights, and respond to customer reviews.
How Long Does it Take for Google Business Profile Verification?
Verifying a business profile can take anywhere from several days to several weeks, depending on the complexity of the business and its location. The duration for verifying your Google Business Profile depends on the chosen verification method. Instant verification may be allowed by Google if your business is already verified in Google Search Console.
Verification through postcard delivery usually takes around a week but may take longer if the postal service is busy. Once received, Google will need approximately a week to verify manually. Email verification usually occurs immediately, but manual verification may take up to a week. For video verification, Google will take around five days to review your uploaded video.
If you opt for live video call verification, you’ll need to check your region’s support hours and join the line to speak to an advisor, which can be frustrating when you’re eager to optimize your Google Business Profile for local SEO.
How to Get Your Business Verified on Google?
Verifying your Google My Business listing is the first step to getting it listed in local search results. However, several Google My Business verification methods exist, depending on various factors. To verify, you’ll need to choose one of four verification methods: postcard, phone call, email, or video.
#1. Postcard Verification Method
The postcard verification is one of the most common methods for verifying a Google Business Profile listing. This method involves receiving a physical postcard containing a unique code, which you must enter into your GBP dashboard to complete the verification process. To initiate postcard verification, log in to your Google Business Profile account first.
Steps Involved in Initiating Postcard Verification
The Timeframe for Receiving The Postcard
The estimated time frame for receiving a verification postcard from Google is usually between five (5) and seven (7) business days. However, it’s essential to note that postal service delays or holidays could affect this timeline. Once received, ensure entering the correct code under the Home section found within the dashboard area, completing the entire process successfully, thus unlocking additional features & benefits offered through verified Google Business Profile listings.
Being patient while waiting for your postcard is crucial, as requesting a new one will render the previous code invalid. If you haven’t received your postcard within 14 days, consider requesting a new verification code through your GBP dashboard and double-check that all information is accurate before proceeding.
#2. Phone Call Verification Method
For unclaimed listings that have been around for a while but not verified yet, phone call or email verifications may be available as alternative methods. These options can provide faster completion compared to the postcard method. To initiate either of these verification processes, follow the steps below:
How Phone Call Verification Works
In case of phone call verification, Google will place an automated call to your business’s registered phone number. During this call, they will provide a unique code that needs to be entered into your GBP dashboard under the Home section. Ensure you’re ready with pen and paper when expecting the verification call so you don’t miss out on noting down the code.
#3. Email Verification Methods
Email-based verifications work similarly by sending a unique code directly to your business’s registered email address. Once received, enter this code into your GBP dashboard under the Home section, just like with the phone-call-based verification process.
#4. Video Verification Method
Newer listings, especially Service Area Businesses created recently, seem more likely to require video verification without other initial options. To complete video verification, you need to follow specific guidelines and best practices that will ensure a smooth process.
Preparing the Ideal Video for Verification
To create an ideal video for Google Business Profile (GBP) verification, consider the following tips:
Tips to Ensure a Smooth Video Verification Process
In addition to preparing an ideal video, there are some precautions you should take during recording:
Ensuring the accuracy and timeliness of your business profile data is critical, so video verification should be undertaken. Preparing adequately can make the verification process straightforward and effortless. By linking your website with Search Console, you will benefit from Google Instant Verification for a smoother experience verifying your GBP.
Google Instant Verification via Search Console Integration
Google Instant Verification is a convenient and time-saving method for verifying your Google Business Profile (GBP) by leveraging the power of Search Console. This approach expedites the verification process and allows you to claim other directory listings relevant to your local or national market. This section will discuss how to link your website with Search Console and explore the benefits of integrating GBP & Search Console.
How to Link Your Website with Search Console
Benefits of Integrating GBP & Search Console
Is my business verified on my Google Business Profile?
The first step to take when checking the verification status of a business listing is to sign in with your Google account and choose the business you want to check. From there, you can view its verification status on the Knowledge Graph. If it’s already been verified, you won’t see an “Own this business?” option next to the “Suggest an edit” button.
If your listing isn’t verified yet, you’ll need to claim ownership before verifying it. To do this manually from search results, simply Google your business’s name and look for the “Own this business?” option next to “Suggest an edit.” Click on that link and follow the instructions until completion. Once completed, only then can you proceed with verifying your GBP listing.
FAQs about Verifying Google Business Profile
By taking the time to verify your profile, optimize it for maximum visibility, manage reviews effectively, and maintain accurate information on Google My Business, you can maximize the impact of local marketing efforts. Doing so will help increase brand awareness and engagement with customers in your area – all while verifying your Google business profile.
Let OptiLocal help you maximize your local presence by verifying and optimizing your Google Business Profile. Our experienced team of professionals will ensure that all the necessary steps are taken to increase visibility, drive traffic, and generate leads for your business.