HomeBlogMarketingVerifying Google Business Profile : A Comprehensive Guide

Verifying Google Business Profile : A Comprehensive Guide

Verifying your Google Business Profile (GBP) is crucial for local businesses, digital marketing professionals, and entrepreneurs who want to establish an online presence.

In this comprehensive guide, we will discuss various methods of GBP verification and their importance in enhancing the visibility of your business on Google Maps and Search.

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Importance of Verifying Google Business Profile

Verifying your Google Business Profile (GBP) is essential for local businesses, digital marketing professionals, entrepreneurs, or individuals who want to establish an online presence. The verification process helps authenticate and confirm legitimate businesses while weeding out spammy and fake listings that could inundate the Local Pack. By verifying your GBP listing, you can make your profile discoverable in search results, create posts, view performance insights, and respond to customer reviews.

How Long Does it Take for Google Business Profile Verification?

Verifying a business profile can take anywhere from several days to several weeks, depending on the complexity of the business and its location.  The duration for verifying your Google Business Profile depends on the chosen verification method. Instant verification may be allowed by Google if your business is already verified in Google Search Console.

Verification through postcard delivery usually takes around a week but may take longer if the postal service is busy. Once received, Google will need approximately a week to verify manually. Email verification usually occurs immediately, but manual verification may take up to a week. For video verification, Google will take around five days to review your uploaded video.

If you opt for live video call verification, you’ll need to check your region’s support hours and join the line to speak to an advisor, which can be frustrating when you’re eager to optimize your Google Business Profile for local SEO.

How to Get Your Business Verified on Google?

Verifying your Google My Business listing is the first step to getting it listed in local search results. However, several Google My Business verification methods exist, depending on various factors. To verify, you’ll need to choose one of four verification methods: postcard, phone call, email, or video.

Business Verified on Google

#1. Postcard Verification Method

The postcard verification is one of the most common methods for verifying a Google Business Profile listing. This method involves receiving a physical postcard containing a unique code, which you must enter into your GBP dashboard to complete the verification process. To initiate postcard verification, log in to your Google Business Profile account first.

Steps Involved in Initiating Postcard Verification

  • Sign in: Log in to your Google Business Profile account using your Google credentials.
  • Select location: If you have multiple locations associated with your account, choose the one you wish to verify.
  • Verify now: Click on the “Verify now” button located within your selected location’s profile page.
  • Select method: Choose “Postcard Verification” from the available options presented by Google after clicking “Verify now .”Ensure that all necessary information, such as business name, address, and contact details, is accurate before proceeding. These details will be printed onto the sent-out card, affecting its delivery if incorrect/incomplete data is provided during submission.

The Timeframe for Receiving The Postcard

The estimated time frame for receiving a verification postcard from Google is usually between five (5) and seven (7) business days. However, it’s essential to note that postal service delays or holidays could affect this timeline. Once received, ensure entering the correct code under the Home section found within the dashboard area, completing the entire process successfully, thus unlocking additional features & benefits offered through verified Google Business Profile listings.

Being patient while waiting for your postcard is crucial, as requesting a new one will render the previous code invalid. If you haven’t received your postcard within 14 days, consider requesting a new verification code through your GBP dashboard and double-check that all information is accurate before proceeding.

#2. Phone Call Verification Method

For unclaimed listings that have been around for a while but not verified yet, phone call or email verifications may be available as alternative methods. These options can provide faster completion compared to the postcard method. To initiate either of these verification processes, follow the steps below:

  • Sign in to your Google Business Profile account.
  • Select the location you wish to verify if there are multiple locations.
  • Click on “Verify now.”
  • If available, choose either “Phone Call Verification” or “Email Verification.”

How Phone Call Verification Works

In case of phone call verification, Google will place an automated call to your business’s registered phone number. During this call, they will provide a unique code that needs to be entered into your GBP dashboard under the Home section. Ensure you’re ready with pen and paper when expecting the verification call so you don’t miss out on noting down the code.

#3. Email Verification Methods 

Email-based verifications work similarly by sending a unique code directly to your business’s registered email address. Once received, enter this code into your GBP dashboard under the Home section, just like with the phone-call-based verification process.

#4. Video Verification Method

Newer listings, especially Service Area Businesses created recently, seem more likely to require video verification without other initial options. To complete video verification, you need to follow specific guidelines and best practices that will ensure a smooth process.

Preparing the Ideal Video for Verification

To create an ideal video for Google Business Profile (GBP) verification, consider the following tips:

  • Show outdoor signage of where your business is located. This helps Google confirm your physical location.
  • If operating from a home-based office, show access points exclusive only for employees to demonstrate separation between personal and professional spaces.
  • Zoom in on official/legal documents hanging on the wall (e.g., licenses), as these provide evidence of your business’s legitimacy.

Tips to Ensure a Smooth Video Verification Process

In addition to preparing an ideal video, there are some precautions you should take during recording:

  • Avoid capturing faces or sensitive documents in the footage. This protects privacy and ensures compliance with data protection regulations.
  • Ensure proper lighting conditions so all details are visible in the video.

Ensuring the accuracy and timeliness of your business profile data is critical, so video verification should be undertaken. Preparing adequately can make the verification process straightforward and effortless. By linking your website with Search Console, you will benefit from Google Instant Verification for a smoother experience verifying your GBP.

Google Instant Verification via Search Console Integration

Google Instant Verification is a convenient and time-saving method for verifying your Google Business Profile (GBP) by leveraging the power of Search Console. This approach expedites the verification process and allows you to claim other directory listings relevant to your local or national market. This section will discuss how to link your website with Search Console and explore the benefits of integrating GBP & Search Console.

How to Link Your Website with Search Console

  • Create or sign in to your Google Webmaster Tools account.
  • Click “Add Property” and input your website URL to begin the process.
  • Select one of the available verification methods: HTML file upload, HTML tag, Domain Name Provider (DNS), or Google Analytics tracking code. Follow the instructions provided for each method.
  • Once verified, you can access various features within Search Console, such as performance reports, sitemaps submission, and more.

Benefits of Integrating GBP & Search Console

  • Faster Verification: By linking both platforms, businesses can quickly verify their GBP without waiting for postcards or phone calls. This enables them to take full advantage of all offered features sooner than later.
  • Better Insights:: Connecting these two tools provides valuable insights into how users interact with your business listing, allowing you to optimize your online presence for better visibility and engagement. 
  • Improved Local SEO: Integrating GBP with Search Console helps identify and fix potential issues affecting your local search rankings. This can lead to improved visibility on Google Maps and higher organic traffic from local searches.
  • Easier Management of Multiple Listings: For digital marketing professionals managing multiple client listings, this integration simplifies the process by providing a centralized dashboard for monitoring performance across all related properties. 

Is my business verified on my Google Business Profile?

  • Checking Google Business Profile (GBP) Verification Status

The first step to take when checking the verification status of a business listing is to sign in with your Google account and choose the business you want to check. From there, you can view its verification status on the Knowledge Graph. If it’s already been verified, you won’t see an “Own this business?” option next to the “Suggest an edit” button.

  • Claiming Ownership of Unverified Listings

If your listing isn’t verified yet, you’ll need to claim ownership before verifying it. To do this manually from search results, simply Google your business’s name and look for the “Own this business?” option next to “Suggest an edit.” Click on that link and follow the instructions until completion. Once completed, only then can you proceed with verifying your GBP listing.

FAQs about Verifying Google Business Profile

Verifying your business on Google is important in helping customers find you online. It helps ensure that the information about your business, such as address and phone number, appears correctly across Google services like Search and Maps. This verification also allows you to access insights from customers who have interacted with your listing or used a service associated with it, such as reviews or bookings. Additionally, verifying can help increase the visibility of your business when people search for related products or services near them.

Yes, OptiLocal can verify a Google business account. We use the latest technologies and techniques to ensure that all accounts are properly verified to maximize visibility on local search results. Our expert team has extensive experience verifying Google business accounts and will work closely with you to ensure your success online.

If you do not verify your Google business account, it can have serious implications for your local marketing efforts. With verification, customers may be able to find your business in search results, and any reviews or ratings associated with the listing may also be hidden. Any reviews or ratings associated with the listing may also be removed from view. Without verification, your presence on Google is essentially non-existent, leaving a huge gap in visibility and reach that could otherwise benefit your business greatly.

Verifying the owner of a Google business page is essential to ensure that only authorized personnel can make changes and access data. To do so, you must first log into your Google My Business account and select the “Manage location” option. Next, click on the “Verify now” button, which will prompt you to choose from several verification methods, such as a postcard or phone call. Once selected, follow the instructions provided by Google until the successful completion of the process; this confirms ownership of your business page.

Conclusion

By taking the time to verify your profile, optimize it for maximum visibility, manage reviews effectively, and maintain accurate information on Google My Business, you can maximize the impact of local marketing efforts. Doing so will help increase brand awareness and engagement with customers in your area – all while verifying your Google business profile.

Let OptiLocal help you maximize your local presence by verifying and optimizing your Google Business Profile. Our experienced team of professionals will ensure that all the necessary steps are taken to increase visibility, drive traffic, and generate leads for your business.

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