HomeBlogSEOOngoing Website Updates : 9 Major SEO Audit Issues to Monitor

Ongoing Website Updates : 9 Major SEO Audit Issues to Monitor

In the ever-evolving world of digital marketing, Ongoing Website Updates: 9 Major Issues to Monitor in an SEO Audit are essential for maintaining a strong online presence. Performing SEO assessments regularly can assist in recognizing and resolving potential problems before them having a detrimental effect on your site’s search engine rankings.

Throughout this article, we will explore crucial aspects such as site uptime, server location, terms of service & privacy pages, duplicate meta information on-site, and breadcrumb navigation. Gaining insight into these components and their significance in a successful SEO plan will assist you in guaranteeing your website is kept up-to-date with current guidelines. Let’s start.

Website Updates

#1. Site Uptime 

Site uptime is crucial for user experience and search engine rankings. Identifying downtime problems early helps maintain a positive online presence. To ensure your website remains accessible, it’s essential to monitor site uptime using reliable tools such as Pingdom or UptimeRobot.

These services notify you when your site goes down, allowing you to address issues promptly before they impact your SEO efforts negatively. Regular monitoring also provides insights into potential server-related problems that may require attention from an SEO specialist.

#2. Server Location

Server location plays a role in website performance; choosing an appropriate hosting provider ensures faster loading times for users in targeted regions. The physical location of your web host’s servers can significantly affect page load times for visitors near those servers. As search engines prioritize fast-loading websites, choosing a hosting provider with data centers close to your target audience is vital.

  • Selecting local hosts: If most of your traffic comes from within the same country or region where you operate, consider opting for local hosting providers who offer better latency rates.
  • Cross-border targeting: If you’re aiming at international markets, opt for global content delivery networks (CDNs) like Cloudflare or Amazon Web Services (AWS). CDNs store copies of web pages on multiple servers worldwide, ensuring faster access regardless of visitor location.
  • Evaluating options: Analyze various factors such as cost efficiency and customer support quality while considering different hosting providers so that you make informed decisions regarding server locations.

#3. Terms of Service & Privacy Pages

Ensuring that your terms of service and privacy pages are up-to-date builds trust with visitors while complying with legal requirements. Regularly reviewing these pages protects your business from potential issues related to data protection regulations such as the General Data Protection Regulation (GDPR). A comprehensive privacy policy should cover the following key elements:

  • Data collection: Clearly state what personal information you collect, whether through forms, cookies, or other tracking technologies.
  • Data usage: Explain how collected data is used – for example, improving the user experience or sending promotional emails.
  • Data sharing: Specify if any third parties have access to users’ personal information and under which circumstances this may occur.
  • User rights: Inform users about their rights regarding their data – including accessing, updating, or deleting it upon request.
  • Contact details: Provide contact information for users with questions or concerns about your privacy practices.

#4. Duplicate Meta Information On-Site

Having duplicate meta information on your website can lead to potential penalties from search engines, which may negatively impact your site’s visibility within search results. Identifying and addressing these issues as part of a comprehensive SEO audit is essential, ensuring that each web page has unique metadata for improved rankings.

Common Causes of Duplicate Meta Information

  • Content Management Systems (CMS): Some CMS platforms automatically generate meta tags based on your input content, leading to duplicates if not properly managed. Familiarize yourself with your chosen CMS settings and ensure they are configured correctly.
  • Pagination: Multiple pages may share similar or identical metadata if your site has paginated content. To avoid this issue, ensure each page has unique titles and descriptions tailored specifically for its content.
  • Duplicate Content: When two or more pages contain the same or very similar content, their metadata might also be duplicated. Addressing duplicate content issues will help resolve any related meta-tag problems in tandem.

#5. Breadcrumb Navigation Implementation

Breadcrumb navigation enhances user experience by providing clear pathways through your website content. Depending on the structure, this feature can be simple or complex but is worth implementing due to its benefits for users and SEO efforts.

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Best practices when implementing breadcrumbs

To ensure the effective implementation of breadcrumb navigation on your website, consider these best practices:

  • Use structured data markup: Implementing schema.org markup helps search engines understand the hierarchy of your web pages and potentially display breadcrumbs within search results.
  • Ensure consistent styling across all pages:: Maintain a uniform design for breadcrumb links throughout the site so that users know what they represent at all times. 
  • Keep it simple: Breadcrumbs should be easy to understand and follow, with a clear hierarchy of pages. Avoid using too many levels or overly complex structures.
  • Leverage content management systems (CMS) plugins: Many CMS platforms like WordPress offer plugins that automatically generate breadcrumbs for your site, making implementation easier and more efficient.

By employing breadcrumb navigation, you can improve user experience and support SEO efforts by providing search engines with a clear understanding of your website’s structure. By following best practices and utilizing available tools, you can effectively implement this feature to enhance usability and search engine visibility.

#6. Mobile Optimization Efforts

With the rapid increase in smartphone and tablet usage, mobile optimization has become crucial to any successful online presence. Given the rise in mobile device usage, ensuring that your website adheres to the criteria set by search engines like Google or risking a decrease in rankings for mobile searches is imperative. Failure to do so may result in lower rankings within mobile searches, negatively impacting your overall SEO strategy. To create a mobile-friendly website design, consider implementing these key components:

  • Responsive web design: This approach allows your site’s layout to adapt seamlessly across different screen sizes and resolutions.
  • Fast loading times: Optimize images, minify CSS and JavaScript files, and leverage browser caching to reduce load times on mobile devices.
  • Intuitive navigation: Simplify menus and provide clear calls-to-action (CTAs) for an improved user experience on smaller screens.
  • Structured data implementation: Use schema markup to help search engines better understand your content and display rich snippets in search results.
  • Finger-friendly buttons: Ensure clickable elements are large enough for users with varying finger sizes while maintaining adequate spacing between them to prevent accidental clicks.

In 2018, Google introduced mobile-first indexing, which means that the search engine primarily uses a website’s mobile version for ranking purposes. This shift underscores the importance of having a well-optimized site for mobile devices to maintain and improve your position in search results.

#7. Site Usability Improvements

Improving site usability enhances user experience and positively impacts search engine rankings. You can optimize your website’s performance by focusing on load speed, structured data implementation, fixing broken links, addressing hreflang errors, and ensuring proper use of rel canonical tags when dealing with duplicate content issues.

Site Usability Improvements

Using Google PageSpeed Insights to Assess Site Performance

Google PageSpeed Insights is a valuable tool that helps assess the performance of your website by analyzing its loading speed on both desktop and mobile devices. It provides actionable recommendations for improving site speed based on factors like image optimization, minification of CSS and JavaScript files, and server response time improvement. By following the recommendations given by Google PageSpeed Insights, the user experience can be improved, and search engine rankings will benefit.

Implementing Structured Data for Better Mobile Experiences

Incorporating structured data markup, also known as schema markup or microdata annotations, into your web pages can significantly improve their presentation in search results. This additional information allows search engines to understand the context behind your content more effectively and present it in rich snippets or other visually appealing formats within SERPs (Search Engine Results Pages). As a result, users are more likely to click through from the search results page leading to increased organic traffic.

  • Core Web Vitals: Introduced by Google in 2023 as part of its ranking algorithm update, Core Web Vitals measure three critical aspects related to user experience: Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS). Optimizing the Core Web Vitals can lead to a better user experience and improved search engine rankings.
  • Mobile-First Indexing: With the rise of mobile device usage for internet browsing, Google introduced mobile-first indexing, prioritizing mobile-friendly websites in its search results. Ensuring that your website is optimized for mobile devices will provide a better user experience and contribute to higher visibility on SERPs.
  • Duplicate Content Management: Duplicate content can negatively impact your SEO efforts by diluting the value of individual pages and confusing search engines about which version should be indexed. To address this issue, use rel=canonical tags to indicate the preferred version of a page or employ other techniques like 301 redirects or consolidating similar content into one comprehensive resource.

#8. Utilizing Google Analytics & Search Console

The utilization of Google Analytics and Search Console is essential to ensure the best possible SEO audit results. By monitoring backlink factors, one can further optimize their website for better performance in search engine rankings. They provide valuable insights into visitor behavior, overall website performance, internal link issues, and guidance on resolving them. In this part, we’ll cover the setup and utilization of these tools for frequent SEO evaluations.

Setting up and using Google Analytics effectively

Google Analytics is a powerful tool that helps you understand your audience’s behavior on your website. To get started with Google Analytics:

  • Create a new account or sign in to an existing one.
  • Add your website as a property under the appropriate account.
  • Follow the instructions provided by Google to install the tracking code on every page of your site.
  • Navigate through various reports available within the platform to gain insights into user demographics, traffic sources, popular content, conversion rates, and more.

#9. Backlink Factors Monitoring

Backlink factors play a significant role in search engine rankings, making it essential to maintain an ongoing examination schedule to identify low-quality or harmful links before they cause damage. Tools like Majestic SEO can help discover every possible backlink for your website so appropriate action can be taken where necessary.

Techniques for Identifying and Removing Toxic Backlinks

Toxic or low-quality backlinks can harm your website’s reputation with search engines, potentially resulting in penalties or lower rankings. Regularly monitoring these links helps ensure the overall health of your site’s link profile. Here are some techniques for identifying toxic backlinks:

Analyze Your Link Profile: Use tools such as Majestic SEO, Ahrefs, or SEMrush to gather data about all the inbound links pointing toward your site.


To ensure your website is performing optimally and to keep up with ongoing website updates, it’s important to audit the 9 major issues mentioned above regularly.

Monitoring these key SEO factors will help you avoid potential problems in terms of site uptime, server location, privacy policies, on-site meta information, breadcrumb navigation, mobile optimization usability, and Google Analytics & Search Console usage, as well as backlink factors.

With a thorough understanding of all these elements combined with regular monitoring and timely adjustments if necessary, you can be sure that your local business online presence remains strong for years to come.

Let OptiLocal help you improve your website’s SEO performance and visibility with our comprehensive audit service. We will identify the major issues preventing optimal search engine rankings and provide tailored solutions to get you back on track.

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