{"id":39523,"date":"2023-04-28T20:23:51","date_gmt":"2023-04-28T20:23:51","guid":{"rendered":"https:\/\/optilocal.org\/?p=39523"},"modified":"2023-10-10T21:14:06","modified_gmt":"2023-10-10T21:14:06","slug":"optimize-google-business-profile","status":"publish","type":"post","link":"https:\/\/optilocal.org\/optimize-google-business-profile\/","title":{"rendered":"10 Steps to Optimize Your Google Business Profile Effectively"},"content":{"rendered":"\n<p>Optimizing your Google Business Profile is crucial for local businesses, digital marketing professionals, entrepreneurs, or individuals who want to establish a strong online presence. A well-optimized profile can significantly improve your visibility in search results and help potential customers find and interact with your business more effectively. <\/p>\n\n\n\n<p>In this blog post, we will examine how to optimize your Google Business Profile by claiming it and ensuring that all contact information is accurate. We&#8217;ll start by discussing how to claim your business profile and explore the benefits of doing so. <\/p>\n\n\n\n<p>Next, we&#8217;ll guide you through completing every section of your Google My Business account and ensuring that all contact information is accurate. <\/p>\n\n\n\n<p>Furthermore, we will discuss selecting primary and secondary categories for your business type and marking off applicable attributes that accurately represent what you offer. <\/p>\n\n\n\n<p>Finally, we&#8217;ll cover writing a compelling &#8220;From the Business&#8221; description and publishing engaging weekly posts on Google My Business.<\/p>\n\n\n<style>.kb-image_33600e-8c.kb-image-is-ratio-size, .kb-image_33600e-8c .kb-image-is-ratio-size{max-width:627px;width:100%;}.wp-block-kadence-column > .kt-inside-inner-col > .kb-image_33600e-8c.kb-image-is-ratio-size, .wp-block-kadence-column > .kt-inside-inner-col > .kb-image_33600e-8c .kb-image-is-ratio-size{align-self:unset;}.kb-image_33600e-8c figure{max-width:627px;}.kb-image_33600e-8c .image-is-svg, .kb-image_33600e-8c .image-is-svg img{width:100%;}.kb-image_33600e-8c .kb-image-has-overlay:after{opacity:0.3;}.kb-image_33600e-8c img.kb-img, .kb-image_33600e-8c .kb-img img{border-top-left-radius:28px;border-top-right-radius:28px;border-bottom-right-radius:28px;border-bottom-left-radius:28px;box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);filter:drop-shadow(0px 0px 14px rgba(0, 0, 0, 0.2));}<\/style>\n<div class=\"wp-block-kadence-image kb-image_33600e-8c\"><figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"622\" height=\"368\" src=\"https:\/\/optilocal.org\/wp-content\/uploads\/2023\/04\/image-506.png\" alt=\"Optimize  Google Business Profile \" class=\"kb-img wp-image-39526\" title=\"\" srcset=\"https:\/\/optilocal.org\/wp-content\/uploads\/2023\/04\/image-506.png 622w, https:\/\/optilocal.org\/wp-content\/uploads\/2023\/04\/image-506-300x177.png 300w\" sizes=\"(max-width: 622px) 100vw, 622px\" \/><\/figure><\/div>\n\n\n<style>.kb-table-of-content-nav.kb-table-of-content-id_cd0230-e1 .kb-table-of-content-wrap{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);background-color:rgba(142,209,252,0.12);border-top:1px solid #0693e3;border-right:1px solid #0693e3;border-bottom:1px solid #0693e3;border-left:1px solid #0693e3;border-top-left-radius:28px;border-top-right-radius:28px;border-bottom-right-radius:28px;border-bottom-left-radius:28px;}.kb-table-of-content-nav.kb-table-of-content-id_cd0230-e1 .kb-table-of-contents-title-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id_cd0230-e1 .kb-table-of-contents-title{font-weight:regular;font-style:normal;}.kb-table-of-content-nav.kb-table-of-content-id_cd0230-e1 .kb-table-of-content-wrap .kb-table-of-content-list{font-weight:regular;font-style:normal;margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-right:0px;margin-bottom:0px;margin-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id_cd0230-e1 .kb-toggle-icon-style-basiccircle .kb-table-of-contents-icon-trigger:after, .kb-table-of-content-nav.kb-table-of-content-id_cd0230-e1 .kb-toggle-icon-style-basiccircle .kb-table-of-contents-icon-trigger:before, .kb-table-of-content-nav.kb-table-of-content-id_cd0230-e1 .kb-toggle-icon-style-arrowcircle .kb-table-of-contents-icon-trigger:after, .kb-table-of-content-nav.kb-table-of-content-id_cd0230-e1 .kb-toggle-icon-style-arrowcircle .kb-table-of-contents-icon-trigger:before, .kb-table-of-content-nav.kb-table-of-content-id_cd0230-e1 .kb-toggle-icon-style-xclosecircle .kb-table-of-contents-icon-trigger:after, .kb-table-of-content-nav.kb-table-of-content-id_cd0230-e1 .kb-toggle-icon-style-xclosecircle .kb-table-of-contents-icon-trigger:before{background-color:rgba(142,209,252,0.12);}@media all and (max-width: 1024px){.kb-table-of-content-nav.kb-table-of-content-id_cd0230-e1 .kb-table-of-content-wrap{border-top:1px solid #0693e3;border-right:1px solid #0693e3;border-bottom:1px solid #0693e3;border-left:1px solid #0693e3;}}@media all and (max-width: 767px){.kb-table-of-content-nav.kb-table-of-content-id_cd0230-e1 .kb-table-of-content-wrap{border-top:1px solid #0693e3;border-right:1px solid #0693e3;border-bottom:1px solid #0693e3;border-left:1px solid #0693e3;}}<\/style>\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_c516e5-eb, .wp-block-kadence-advancedheading.kt-adv-heading_c516e5-eb[data-kb-block=\"kb-adv-heading_c516e5-eb\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_c516e5-eb mark, .wp-block-kadence-advancedheading.kt-adv-heading_c516e5-eb[data-kb-block=\"kb-adv-heading_c516e5-eb\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading_c516e5-eb wp-block-kadence-advancedheading has-vivid-cyan-blue-color has-text-color\" data-kb-block=\"kb-adv-heading_c516e5-eb\"><strong>What Does an Optimized Google Business Profile Look Like?<\/strong><\/h2>\n\n\n\n<p>An optimized Google Business Profile is up-to-date, comprehensive, and engaging. Claiming your business profile on Google My Business (GMB) is the first step in optimizing it. This will allow you to update contact information, add photos and posts, respond to reviews, and more.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_6b3ec3-60, .wp-block-kadence-advancedheading.kt-adv-heading_6b3ec3-60[data-kb-block=\"kb-adv-heading_6b3ec3-60\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_6b3ec3-60 mark, .wp-block-kadence-advancedheading.kt-adv-heading_6b3ec3-60[data-kb-block=\"kb-adv-heading_6b3ec3-60\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading_6b3ec3-60 wp-block-kadence-advancedheading has-vivid-cyan-blue-color has-text-color\" data-kb-block=\"kb-adv-heading_6b3ec3-60\"><strong>Steps to Optimize Your Google Business Profile Effectively<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">#<strong>1. Claim Your Business Profile<\/strong><\/h3>\n\n\n\n<p>Claiming your business profile on <a href=\"https:\/\/www.google.com\/business\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google My Business<\/a> is essential for local businesses to establish an online presence and reach potential customers. In this article, we will show you how to claim your business profile on Google My Business, the advantages of doing so, and advice for a successful claiming process.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>How to Claim Your Business Profile<\/strong><\/h4>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items_c74e8d-a3:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_c74e8d-a3 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:var(--global-kb-spacing-md, 2rem);}.wp-block-kadence-iconlist.kt-svg-icon-list-items_c74e8d-a3 ul.kt-svg-icon-list{grid-row-gap:10px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_c74e8d-a3 .kb-svg-icon-wrap{font-size:22px;color:#fcb900;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_c74e8d-a3 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items_c74e8d-a3 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}@media all and (max-width: 1024px){.wp-block-kadence-iconlist.kt-svg-icon-list-items_c74e8d-a3 ul.kt-svg-icon-list{grid-row-gap:10px;}}@media all and (max-width: 767px){.wp-block-kadence-iconlist.kt-svg-icon-list-items_c74e8d-a3 ul.kt-svg-icon-list{grid-row-gap:10px;}}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items_c74e8d-a3 kt-svg-icon-list-columns-1 alignnone kt-list-icon-aligntop\"><ul class=\"kt-svg-icon-list\">\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_dfe3d7-5a\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Please navigate to the<a href=\"https:\/\/www.google.com\/business\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"> Google My Business website<\/a>.\u00a0<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_d31d87-71\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Select &#8220;Manage Now&#8221; if you have not already created an account; otherwise, sign in using existing credentials.<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_d53ffb-0c\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Type your business&#8217;s name into the search bar that appears after signing up\/in.<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_9fd885-45\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">If there&#8217;s no matching result found, click &#8220;Add Your Business to Google.&#8221;&nbsp;<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_4af70a-ae\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Follo w the on-screen prompts to provide necessary information about your business, such as name, address, phone number, and category.&nbsp;<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_b0001a-8e\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Choose a verification method (postcard by mail, phone call, or email) and follow the instructions provided by Google for that specific method.<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_0ab3aa-6f\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Once verified, you will have full access to your Google My Business account and can begin optimizing it using the strategies outlined in this guide.&nbsp;<\/span><\/li>\n<\/ul><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Benefits of Claiming Your Business Profile<\/strong><\/h4>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items_91129b-3b:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_91129b-3b ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:var(--global-kb-spacing-md, 2rem);}.wp-block-kadence-iconlist.kt-svg-icon-list-items_91129b-3b ul.kt-svg-icon-list{grid-row-gap:10px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_91129b-3b .kb-svg-icon-wrap{font-size:22px;color:#00d084;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_91129b-3b ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items_91129b-3b ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}@media all and (max-width: 1024px){.wp-block-kadence-iconlist.kt-svg-icon-list-items_91129b-3b ul.kt-svg-icon-list{grid-row-gap:10px;}}@media all and (max-width: 767px){.wp-block-kadence-iconlist.kt-svg-icon-list-items_91129b-3b ul.kt-svg-icon-list{grid-row-gap:10px;}}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items_91129b-3b kt-svg-icon-list-columns-1 alignnone kt-list-icon-aligntop\"><ul class=\"kt-svg-icon-list\">\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_d12a95-de\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_check kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"20 6 9 17 4 12\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Increase visibility:<\/strong> A claimed Google My Business profile helps increase your visibility in search engine results, making it easier for potential customers to find you.<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_f81f9e-48\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_check kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"20 6 9 17 4 12\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Showcase products\/services:<\/strong> You can add photos and descriptions of your products or services, giving users a better understanding of what you offer before they visit or purchase from you online or offline.<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_838952-fe\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_check kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"20 6 9 17 4 12\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Gather reviews:<\/strong> Customers can leave reviews about their experiences with your business which help build trust among other potential clients.<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_1279c5-06\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_check kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"20 6 9 17 4 12\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Easily update information:<\/strong> Having control over your Google, My Business account allows you to update contact details and other important information as needed easily.<\/span><\/li>\n<\/ul><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">#<strong>2. Complete Every Section of Your Google My Business Account<\/strong><\/h3>\n\n\n\n<p>Completing every section of your <a href=\"https:\/\/www.google.com\/business\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google My Business<\/a> account is important for optimizing your local SEO and increasing visibility in search engine results. This guide will provide information on what should be included, how to add and edit information in Google My Business, and tips for completing every section of your account.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>What Information Should You Include?<\/strong><\/h4>\n\n\n\n<p>To optimize your Google My Business profile, it&#8217;s essential to include the following details:<\/p>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items_4b4a01-d2:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_4b4a01-d2 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:var(--global-kb-spacing-md, 2rem);}.wp-block-kadence-iconlist.kt-svg-icon-list-items_4b4a01-d2 ul.kt-svg-icon-list{grid-row-gap:10px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_4b4a01-d2 .kb-svg-icon-wrap{font-size:22px;color:#fcb900;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_4b4a01-d2 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items_4b4a01-d2 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}@media all and (max-width: 1024px){.wp-block-kadence-iconlist.kt-svg-icon-list-items_4b4a01-d2 ul.kt-svg-icon-list{grid-row-gap:10px;}}@media all and (max-width: 767px){.wp-block-kadence-iconlist.kt-svg-icon-list-items_4b4a01-d2 ul.kt-svg-icon-list{grid-row-gap:10px;}}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items_4b4a01-d2 kt-svg-icon-list-columns-1 alignnone kt-list-icon-aligntop\"><ul class=\"kt-svg-icon-list\">\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_8badd4-ba\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Name:<\/strong> The official name of your business as it appears on signage or other marketing materials.<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_147a76-80\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Address:<\/strong> The physical location where customers can visit you (if applicable).<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_4a0871-6b\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Contact Information:<\/strong> Phone number(s), email address(es), website URL(s), and social media profiles that are relevant to the business.<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_0ab188-cf\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Description:<\/strong> A brief overview of what products\/services you offer, any unique selling points or differentiators from competitors, etc.<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_5d4681-97\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Categories &amp; Attributes:&nbsp;<\/strong>Select appropriate categories based on the type of services\/products the company offers, along with attributes that showcase specific features\/amenities available at their establishment.<\/span><\/li>\n<\/ul><\/div>\n\n\n<style>.kb-image_e9a563-94.kb-image-is-ratio-size, .kb-image_e9a563-94 .kb-image-is-ratio-size{max-width:446px;width:100%;}.wp-block-kadence-column > .kt-inside-inner-col > .kb-image_e9a563-94.kb-image-is-ratio-size, .wp-block-kadence-column > .kt-inside-inner-col > .kb-image_e9a563-94 .kb-image-is-ratio-size{align-self:unset;}.kb-image_e9a563-94 figure{max-width:446px;}.kb-image_e9a563-94 .image-is-svg, .kb-image_e9a563-94 .image-is-svg img{width:100%;}.kb-image_e9a563-94 .kb-image-has-overlay:after{opacity:0.3;}.kb-image_e9a563-94 img.kb-img, .kb-image_e9a563-94 .kb-img img{border-top-left-radius:28px;border-top-right-radius:28px;border-bottom-right-radius:28px;border-bottom-left-radius:28px;box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);filter:drop-shadow(0px 0px 14px rgba(0, 0, 0, 0.2));}<\/style>\n<div class=\"wp-block-kadence-image kb-image_e9a563-94\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"444\" height=\"369\" src=\"https:\/\/optilocal.org\/wp-content\/uploads\/2023\/04\/image-505.png\" alt=\"Google My Business Account\" class=\"kb-img wp-image-39525\" title=\"\" srcset=\"https:\/\/optilocal.org\/wp-content\/uploads\/2023\/04\/image-505.png 444w, https:\/\/optilocal.org\/wp-content\/uploads\/2023\/04\/image-505-300x249.png 300w\" sizes=\"(max-width: 444px) 100vw, 444px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#3. Be Meticulous with Contact Information<\/strong><\/h3>\n\n\n\n<p>Accurately entering contact information in Google My Business ensures that customers can easily find and contact you. Providing accurate and up-to-date contact details helps potential clients reach out to your business and contributes to building trust and credibility. This section will discuss the importance of including relevant contact information, how to add or edit it in Google My Business, and tips for accurately entering these details.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>How to Add and Edit Contact Information in Google My Business<\/strong><\/h4>\n\n\n\n<p>To add or update your contact information on your Google My Business profile, follow these simple steps:<\/p>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items_8dfa18-e3:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_8dfa18-e3 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:var(--global-kb-spacing-md, 2rem);}.wp-block-kadence-iconlist.kt-svg-icon-list-items_8dfa18-e3 ul.kt-svg-icon-list{grid-row-gap:10px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_8dfa18-e3 .kb-svg-icon-wrap{font-size:22px;color:#fcb900;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_8dfa18-e3 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items_8dfa18-e3 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}@media all and (max-width: 1024px){.wp-block-kadence-iconlist.kt-svg-icon-list-items_8dfa18-e3 ul.kt-svg-icon-list{grid-row-gap:10px;}}@media all and (max-width: 767px){.wp-block-kadence-iconlist.kt-svg-icon-list-items_8dfa18-e3 ul.kt-svg-icon-list{grid-row-gap:10px;}}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items_8dfa18-e3 kt-svg-icon-list-columns-1 alignnone kt-list-icon-aligntop\"><ul class=\"kt-svg-icon-list\">\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_5414d2-96\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Login into your<a href=\"https:\/\/www.google.com\/business\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"> Google My Business account<\/a>.\u00a0<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_bec83a-27\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Select the relevant location to manage if multiple are present.&nbsp;<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_a1cebb-e0\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">In the menu on the left-hand side, click &#8220;Info.&#8221;&nbsp;<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_f25d0d-51\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Edit each field by clicking on its corresponding pencil icon. Make sure all required fields are filled out accurately.&nbsp;<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_10cc02-41\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Once finished, click &#8220;Apply&#8221; or &#8220;Done&#8221; to save your changes.&nbsp;<\/span><\/li>\n<\/ul><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#4. Select Primary and Secondary Categories<\/strong><\/h3>\n\n\n\n<p>Choosing the right categories in Google My Business is important for optimizing local SEO and increasing visibility in search engine results. This article will provide insight into the proper categories, how to decide on primary and secondary ones in Google My Business, and advice for selecting the most suitable classifications in GMB. It also helps potential customers find your business more easily when searching for specific products or services. To choose the best category options, consider the following:<\/p>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items_89aac0-d3:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_89aac0-d3 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:var(--global-kb-spacing-md, 2rem);}.wp-block-kadence-iconlist.kt-svg-icon-list-items_89aac0-d3 ul.kt-svg-icon-list{grid-row-gap:10px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_89aac0-d3 .kb-svg-icon-wrap{font-size:22px;color:#fcb900;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_89aac0-d3 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items_89aac0-d3 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}@media all and (max-width: 1024px){.wp-block-kadence-iconlist.kt-svg-icon-list-items_89aac0-d3 ul.kt-svg-icon-list{grid-row-gap:10px;}}@media all and (max-width: 767px){.wp-block-kadence-iconlist.kt-svg-icon-list-items_89aac0-d3 ul.kt-svg-icon-list{grid-row-gap:10px;}}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items_89aac0-d3 kt-svg-icon-list-columns-1 alignnone kt-list-icon-aligntop\"><ul class=\"kt-svg-icon-list\">\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_4ebd5f-a1\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Your main product or service offerings<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_7f5840-ab\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">The industry you operate within<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_81af16-9e\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Your target audience&#8217;s needs and preferences<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_0f3b6f-cc\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">The keywords that are relevant to your business niche<\/span><\/li>\n<\/ul><\/div>\n\n\n\n<p>Identify potential categories for your business using Google&#8217;s list of available options.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>How to Select Primary and Secondary Categories in Google My Business<\/strong><\/h4>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items_dea1f1-07:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_dea1f1-07 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:var(--global-kb-spacing-md, 2rem);}.wp-block-kadence-iconlist.kt-svg-icon-list-items_dea1f1-07 ul.kt-svg-icon-list{grid-row-gap:10px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_dea1f1-07 .kb-svg-icon-wrap{font-size:22px;color:#fcb900;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_dea1f1-07 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items_dea1f1-07 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}@media all and (max-width: 1024px){.wp-block-kadence-iconlist.kt-svg-icon-list-items_dea1f1-07 ul.kt-svg-icon-list{grid-row-gap:10px;}}@media all and (max-width: 767px){.wp-block-kadence-iconlist.kt-svg-icon-list-items_dea1f1-07 ul.kt-svg-icon-list{grid-row-gap:10px;}}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items_dea1f1-07 kt-svg-icon-list-columns-1 alignnone kt-list-icon-aligntop\"><ul class=\"kt-svg-icon-list\">\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_17b999-ed\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Login to your Google My Business account.<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_3b15cb-a5\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Navigate to the &#8220;Info&#8221; tab on the left-hand side menu and click on the pencil icon next to &#8220;Primary Category.&#8221;<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_a4b31e-b3\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">In the &#8220;Categories&#8221; section, click the pencil icon next to &#8220;Primary Category.&#8221;<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_07fd0c-73\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Type into the search bar or scroll through available options until you find an accurate representation of your core offering; this will become your primary category.<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_072738-13\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">To add additional (secondary) categories describing other business aspects, click &#8220;+ Add another category.&#8221; Repeat steps as necessary.<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_52c823-be\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Click &#8220;Apply&#8221; once all desired selections have been made.<\/span><\/li>\n<\/ul><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#5. Mark Off Applicable Attributes<\/strong><\/h3>\n\n\n\n<p>Attributes in Google My Business help provide potential customers with additional information about your business, such as accessibility features, payment options, and more. By marking off the applicable attributes for your business, you can improve user experience and increase the chances of attracting new customers. Some common attributes include:<\/p>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items_e3f062-8a:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_e3f062-8a ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:var(--global-kb-spacing-md, 2rem);}.wp-block-kadence-iconlist.kt-svg-icon-list-items_e3f062-8a ul.kt-svg-icon-list{grid-row-gap:10px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_e3f062-8a .kb-svg-icon-wrap{font-size:22px;color:#fcb900;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_e3f062-8a ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items_e3f062-8a ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}@media all and (max-width: 1024px){.wp-block-kadence-iconlist.kt-svg-icon-list-items_e3f062-8a ul.kt-svg-icon-list{grid-row-gap:10px;}}@media all and (max-width: 767px){.wp-block-kadence-iconlist.kt-svg-icon-list-items_e3f062-8a ul.kt-svg-icon-list{grid-row-gap:10px;}}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items_e3f062-8a kt-svg-icon-list-columns-1 alignnone kt-list-icon-aligntop\"><ul class=\"kt-svg-icon-list\">\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_c61294-2d\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Amenities:<\/strong> Wi-Fi availability, outdoor seating, etc.<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_475f28-c3\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Accessibility:<\/strong> Wheelchair-accessible entrance or parking lot.<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_f0804b-4b\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Dining Options:<\/strong> Dine-in service or takeout options.<\/span><\/li>\n<\/ul><\/div>\n\n\n\n<p>Marking off the applicable attributes in your Google My Business profile ensures customers can find you online. Writing a complete and compelling &#8220;From the Business&#8221; description is important to maximize visibility.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#6. Write a Complete From the Business Description<\/strong><\/h3>\n\n\n\n<p>Writing a complete From the Business&nbsp;description helps customers learn more about your business before they visit or purchase from you online or offline. This article will offer guidance on what should be included in the &#8220;from the business&#8221; description, how to construct it within Google My Business, and helpful hints for crafting an effective one.&nbsp;You should include these points&nbsp;in the description.<\/p>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items_3f5a9c-14:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_3f5a9c-14 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:var(--global-kb-spacing-md, 2rem);}.wp-block-kadence-iconlist.kt-svg-icon-list-items_3f5a9c-14 ul.kt-svg-icon-list{grid-row-gap:10px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_3f5a9c-14 .kb-svg-icon-wrap{font-size:22px;color:#fcb900;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_3f5a9c-14 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items_3f5a9c-14 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}@media all and (max-width: 1024px){.wp-block-kadence-iconlist.kt-svg-icon-list-items_3f5a9c-14 ul.kt-svg-icon-list{grid-row-gap:10px;}}@media all and (max-width: 767px){.wp-block-kadence-iconlist.kt-svg-icon-list-items_3f5a9c-14 ul.kt-svg-icon-list{grid-row-gap:10px;}}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items_3f5a9c-14 kt-svg-icon-list-columns-1 alignnone kt-list-icon-aligntop\"><ul class=\"kt-svg-icon-list\">\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_ba4da0-49\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">A brief introduction to your company&#8217;s history and mission<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_8259d5-ac\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">The products or services you offer<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_ddabea-13\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Any unique selling points (USPs) that set you apart from competitors<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_2fe342-f4\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Credentials, certifications, or awards received by your company<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_57858a-4d\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Contact information such as phone number and email address<\/span><\/li>\n<\/ul><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">#<strong>7. Publish Google Posts Weekly<\/strong><\/h3>\n\n\n\n<p>Publishing weekly posts on Google My Business is an effective way to keep customers informed about new products, services, upcoming events, or promotions that your business may have going on at any time. Regularly updating your content helps maintain customer engagement and improves your local business&#8217;s overall visibility in search results.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>How to Create and Publish Posts on Google My Business<\/strong><\/h4>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items_917e8c-76:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_917e8c-76 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:var(--global-kb-spacing-md, 2rem);}.wp-block-kadence-iconlist.kt-svg-icon-list-items_917e8c-76 ul.kt-svg-icon-list{grid-row-gap:10px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_917e8c-76 .kb-svg-icon-wrap{font-size:22px;color:#fcb900;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_917e8c-76 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items_917e8c-76 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}@media all and (max-width: 1024px){.wp-block-kadence-iconlist.kt-svg-icon-list-items_917e8c-76 ul.kt-svg-icon-list{grid-row-gap:10px;}}@media all and (max-width: 767px){.wp-block-kadence-iconlist.kt-svg-icon-list-items_917e8c-76 ul.kt-svg-icon-list{grid-row-gap:10px;}}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items_917e8c-76 kt-svg-icon-list-columns-1 alignnone kt-list-icon-aligntop\"><ul class=\"kt-svg-icon-list\">\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_816e60-e7\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Login to your <a href=\"https:\/\/www.google.com\/business\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google My Business account<\/a>.<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_73ed6d-35\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Select the location you want to manage if multiple locations are listed under one account. Click &#8220;Posts&#8221; from the left-hand menu.&nbsp;<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_c503c0-d5\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">To create a post, choose a post type (e.g., Update, Event, Offer ) by clicking its corresponding button. Add a relevant photo or video that captures the essence of your post. Write an engaging and informative description, keeping it under 1,500 characters for optimal readability. Include specifics like dates, times, costs, or CTAs (e.g., &#8220;Discover more&#8221; or &#8220;Sign up now&#8221;) to make your post stand out.<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_674183-8b\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Click &#8220;Preview&#8221; to review your post before publishing.<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_98ac2a-ca\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">If you&#8217;re satisfied with the preview, click &#8220;Publish.&#8221;<\/span><\/li>\n<\/ul><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#8.<\/strong> <strong>Answer Questions<\/strong><\/h3>\n\n\n\n<p>Encourage customer interaction by promptly responding to any questions asked via the GMB Q&amp;A feature; this shows dedication to providing excellent customer service even before anyone has stepped in the door!<strong> <\/strong>Additionally, answering queries quickly helps build trustworthiness amongst those considering purchasing from a company. Don&#8217;t forget to answer inquiries often enough to keep the conversation flowing!<\/p>\n\n\n<style>.kb-image_6f0815-64.kb-image-is-ratio-size, .kb-image_6f0815-64 .kb-image-is-ratio-size{max-width:373px;width:100%;}.wp-block-kadence-column > .kt-inside-inner-col > .kb-image_6f0815-64.kb-image-is-ratio-size, .wp-block-kadence-column > .kt-inside-inner-col > .kb-image_6f0815-64 .kb-image-is-ratio-size{align-self:unset;}.kb-image_6f0815-64 figure{max-width:373px;}.kb-image_6f0815-64 .image-is-svg, .kb-image_6f0815-64 .image-is-svg img{width:100%;}.kb-image_6f0815-64 .kb-image-has-overlay:after{opacity:0.3;}.kb-image_6f0815-64 img.kb-img, .kb-image_6f0815-64 .kb-img img{border-top-left-radius:28px;border-top-right-radius:28px;border-bottom-right-radius:28px;border-bottom-left-radius:28px;box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);filter:drop-shadow(0px 0px 14px rgba(0, 0, 0, 0.2));}<\/style>\n<div class=\"wp-block-kadence-image kb-image_6f0815-64\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"370\" height=\"485\" src=\"https:\/\/optilocal.org\/wp-content\/uploads\/2023\/04\/image-504.png\" alt=\"GMB Q&amp;A feature\" class=\"kb-img wp-image-39524\" title=\"\" srcset=\"https:\/\/optilocal.org\/wp-content\/uploads\/2023\/04\/image-504.png 370w, https:\/\/optilocal.org\/wp-content\/uploads\/2023\/04\/image-504-229x300.png 229w\" sizes=\"(max-width: 370px) 100vw, 370px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#9.<\/strong> <strong>Collect and Respond to Reviews<\/strong><\/h3>\n\n\n\n<p>Reviews give prospective buyers insight into experiences past clients have had with businesses they&#8217;re interested in using themselves; encourage current patrons to leave feedback after each transaction either through direct request during the checkout process itself OR automated emails sent out shortly afterward asking them to rate their experience publicly online if possible&#8230;and always remember reply comments left regardless whether positive negative ones alike show appreciation care taken ensure satisfaction levels remain high across the board!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#10.<\/strong> <strong>Maintain Your Business Profile&nbsp;<\/strong><\/h3>\n\n\n\n<p>Last but certainly not least, always maintain an updated version profile. Double-check the accuracy of data provided periodically to ensure everything is correct, including name, telephone number opening, closing dates, etc. Additionally, take time to review the rating reviews posted to see if there&#8217;s anything that needs to be addressed further to improve the overall rating score because keeping track of changes made an important part successful optimization strategy long run.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_6f6b54-5a, .wp-block-kadence-advancedheading.kt-adv-heading_6f6b54-5a[data-kb-block=\"kb-adv-heading_6f6b54-5a\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_6f6b54-5a mark, .wp-block-kadence-advancedheading.kt-adv-heading_6f6b54-5a[data-kb-block=\"kb-adv-heading_6f6b54-5a\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading_6f6b54-5a wp-block-kadence-advancedheading has-vivid-cyan-blue-color has-text-color\" data-kb-block=\"kb-adv-heading_6f6b54-5a\"><strong>FAQs about Optimize Your Google Business Profile<\/strong><\/h2>\n\n\n<style>.kt-accordion-id_73788f-fb .kt-accordion-panel-inner{border-top:1px solid #0693e3;border-right:1px solid #0693e3;border-bottom:1px solid #0693e3;border-left:1px solid #0693e3;border-top-left-radius:28px;border-top-right-radius:28px;border-bottom-right-radius:28px;border-bottom-left-radius:28px;background:#ffffff;padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kt-accordion-id_73788f-fb .wp-block-kadence-pane .kt-accordion-header-wrap .kt-blocks-accordion-header{border-top:0px solid #f2f2f2;border-right:0px solid #f2f2f2;border-bottom:0px solid #f2f2f2;border-left:0px solid #f2f2f2;border-top-left-radius:18px;border-top-right-radius:18px;border-bottom-right-radius:18px;border-bottom-left-radius:18px;background:rgba(252,185,0,0.26);color:#555555;padding-top:14px;padding-right:16px;padding-bottom:14px;padding-left:16px;}.kt-accordion-wrap.kt-accordion-id_73788f-fb > .kt-accordion-inner-wrap > .kt-accordion-pane > .kt-accordion-header-wrap{margin-top:10px;}.single-content .wp-block-kadence-pane>h2:first-child,\n\t\t\t.single-content .wp-block-kadence-pane>h3:first-child,\n\t\t\t.single-content .wp-block-kadence-pane>h4:first-child,\n\t\t\t.single-content .wp-block-kadence-pane>h5:first-child,\n\t\t\t.single-content .wp-block-kadence-pane>h6:first-child{margin-top:10px;}.kt-accordion-id_73788f-fb:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id_73788f-fb:not( .kt-accodion-icon-style-basiccircle ):not( 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.kt-blocks-accordion-header:focus{color:#000000;background:#fcb900;border-top-color:#eeeeee;border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#eeeeee;border-left-style:solid;}.kt-accordion-id_73788f-fb:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id_73788f-fb:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:before, body:not(.hide-focus-outline) .kt-accordion-id_73788f-fb:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-header:focus .kt-blocks-accordion-icon-trigger:after, body:not(.hide-focus-outline) .kt-accordion-id_73788f-fb:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-header:focus .kt-blocks-accordion-icon-trigger:before{background:#000000;}.kt-accordion-id_73788f-fb:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger, body:not(.hide-focus-outline) .kt-accordion-id_73788f-fb:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header:focus .kt-blocks-accordion-icon-trigger{background:#000000;}.kt-accordion-id_73788f-fb:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id_73788f-fb:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:before, body:not(.hide-focus-outline) .kt-accordion-id_73788f-fb:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header:focus .kt-blocks-accordion-icon-trigger:after, body:not(.hide-focus-outline) .kt-accordion-id_73788f-fb:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header:focus .kt-blocks-accordion-icon-trigger:before{background:#fcb900;}.kt-accordion-id_73788f-fb .kt-accordion-header-wrap .kt-blocks-accordion-header.kt-accordion-panel-active{color:#ffffff;background:#fcb900;border-top-color:#f3690e;border-top-style:solid;border-right-color:#f3690e;border-right-style:solid;border-bottom-color:#f3690e;border-bottom-style:solid;border-left-color:#f3690e;border-left-style:solid;}.kt-accordion-id_73788f-fb:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id_73788f-fb:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:before{background:#ffffff;}.kt-accordion-id_73788f-fb:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger{background:#ffffff;}.kt-accordion-id_73788f-fb:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id_73788f-fb:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:before{background:#fcb900;}@media all and (max-width: 1024px){.kt-accordion-id_73788f-fb .kt-accordion-panel-inner{border-top:1px solid #0693e3;border-right:1px solid #0693e3;border-bottom:1px solid #0693e3;border-left:1px solid #0693e3;}}@media all and (max-width: 1024px){.kt-accordion-id_73788f-fb .wp-block-kadence-pane .kt-accordion-header-wrap .kt-blocks-accordion-header{border-top:0px solid #f2f2f2;border-right:0px solid #f2f2f2;border-bottom:0px solid #f2f2f2;border-left:0px solid #f2f2f2;}}@media all and (max-width: 1024px){.kt-accordion-id_73788f-fb .kt-accordion-header-wrap .kt-blocks-accordion-header:hover, body:not(.hide-focus-outline) .kt-accordion-id_73788f-fb .kt-accordion-header-wrap .kt-blocks-accordion-header:focus{border-top-color:#eeeeee;border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#eeeeee;border-left-style:solid;}}@media all and (max-width: 1024px){.kt-accordion-id_73788f-fb .kt-accordion-header-wrap .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:#f3690e;border-top-style:solid;border-right-color:#f3690e;border-right-style:solid;border-bottom-color:#f3690e;border-bottom-style:solid;border-left-color:#f3690e;border-left-style:solid;}}@media all and (max-width: 767px){.kt-accordion-id_73788f-fb .kt-accordion-panel-inner{border-top:1px solid #0693e3;border-right:1px solid #0693e3;border-bottom:1px solid #0693e3;border-left:1px solid #0693e3;}.kt-accordion-id_73788f-fb .wp-block-kadence-pane .kt-accordion-header-wrap .kt-blocks-accordion-header{border-top:0px solid #f2f2f2;border-right:0px solid #f2f2f2;border-bottom:0px solid #f2f2f2;border-left:0px solid #f2f2f2;}.kt-accordion-id_73788f-fb .kt-accordion-header-wrap .kt-blocks-accordion-header:hover, body:not(.hide-focus-outline) .kt-accordion-id_73788f-fb .kt-accordion-header-wrap .kt-blocks-accordion-header:focus{border-top-color:#eeeeee;border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#eeeeee;border-left-style:solid;}.kt-accordion-id_73788f-fb .kt-accordion-header-wrap .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:#f3690e;border-top-style:solid;border-right-color:#f3690e;border-right-style:solid;border-bottom-color:#f3690e;border-bottom-style:solid;border-left-color:#f3690e;border-left-style:solid;}}<\/style>\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-id_73788f-fb kt-accordion-has-3-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-basic kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-1 kt-pane_39880e-c5\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>How do I optimize my business Google profile?<\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>Optimizing your business Google profile is essential for improving local visibility and driving more customers to your door. Ensure all the data on your profile, including contact info, operating hours, images, and videos, are precise and current. Additionally, use relevant keywords in the description section to ensure it appears in search engine results when people look for businesses like yours. Finally, be sure to regularly update your page with new content so you stay top of mind with potential customers. With these steps, you can ensure your business Google profile is optimized for maximum visibility.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-2 kt-pane_d455da-b6\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>What does it mean to optimize Google My Business?<\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>Optimizing Google My Business involves various activities to improve visibility and engagement with local customers. This includes creating or updating your business profile, responding to customer reviews, managing listings across multiple directories, ensuring accurate information is available online, and leveraging location-based marketing strategies. Optimizing Google My Business also involves using analytics tools to track performance metrics such as website visits and clickthrough rates from organic search results. These activities aim to enable firms to reach their desired audience best.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-3 kt-pane_88b0e2-5e\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>How do I optimize Google 2023 for my business ?<\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>Optimizing Google 2023 for your business requires a comprehensive strategy. For optimal results, ensure your site is fitted with the appropriate key phrases and material to boost its presence in search engine outcomes. Additionally, create high-quality backlinks from authoritative websites to increase domain authority. Finally, monitor local reviews and respond promptly to any negative feedback, which can impact rankings in the SERPs. With these steps implemented consistently over time, you should see improved rankings for your website on Google 2023.<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_fe4526-79, .wp-block-kadence-advancedheading.kt-adv-heading_fe4526-79[data-kb-block=\"kb-adv-heading_fe4526-79\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_fe4526-79 mark, .wp-block-kadence-advancedheading.kt-adv-heading_fe4526-79[data-kb-block=\"kb-adv-heading_fe4526-79\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading_fe4526-79 wp-block-kadence-advancedheading has-vivid-cyan-blue-color has-text-color\" data-kb-block=\"kb-adv-heading_fe4526-79\"><strong>Conclusion<\/strong><\/h2>\n\n\n\n<p>With these optimization strategies, you can ensure that all the necessary information and updates are included in your profile so customers can easily find what they need. By ensuring that your Google My Business profile is claimed, completed, and kept up-to-date, you can leverage the platform to increase brand visibility and draw in more potential customers.<\/p>\n\n\n\n<p>Take your local business to the next level with <a href=\"https:\/\/optilocal.org\" target=\"_blank\" rel=\"noreferrer noopener\">OptiLocal<\/a> ! Our comprehensive suite of services will help you optimize your Google Business Profile and ensure maximum visibility in the digital marketplace.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Optimizing your Google Business Profile is crucial for local businesses, digital marketing professionals, entrepreneurs, or individuals who want to establish a strong [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":39527,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_wp_stack_schedule":false,"footnotes":""},"categories":[1],"tags":[],"modified_by":null,"taxonomy_info":{"category":[{"value":1,"label":"Marketing"}]},"featured_image_src_large":["https:\/\/optilocal.org\/wp-content\/uploads\/2023\/04\/4065889-1024x586.jpg",1000,572,true],"author_info":{"display_name":"OptiLocal","author_link":"https:\/\/optilocal.org\/about"},"comment_info":0,"category_info":[{"term_id":1,"name":"Marketing","slug":"marketing","term_group":0,"term_taxonomy_id":1,"taxonomy":"category","description":"","parent":0,"count":30,"filter":"raw","cat_ID":1,"category_count":30,"category_description":"","cat_name":"Marketing","category_nicename":"marketing","category_parent":0}],"tag_info":false,"_links":{"self":[{"href":"https:\/\/optilocal.org\/wp-json\/wp\/v2\/posts\/39523"}],"collection":[{"href":"https:\/\/optilocal.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/optilocal.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/optilocal.org\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/optilocal.org\/wp-json\/wp\/v2\/comments?post=39523"}],"version-history":[{"count":2,"href":"https:\/\/optilocal.org\/wp-json\/wp\/v2\/posts\/39523\/revisions"}],"predecessor-version":[{"id":39533,"href":"https:\/\/optilocal.org\/wp-json\/wp\/v2\/posts\/39523\/revisions\/39533"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/optilocal.org\/wp-json\/wp\/v2\/media\/39527"}],"wp:attachment":[{"href":"https:\/\/optilocal.org\/wp-json\/wp\/v2\/media?parent=39523"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/optilocal.org\/wp-json\/wp\/v2\/categories?post=39523"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/optilocal.org\/wp-json\/wp\/v2\/tags?post=39523"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}