{"id":39784,"date":"2023-05-02T13:09:23","date_gmt":"2023-05-02T13:09:23","guid":{"rendered":"https:\/\/optilocal.org\/?p=39784"},"modified":"2023-10-10T21:13:18","modified_gmt":"2023-10-10T21:13:18","slug":"roofing-growth-management","status":"publish","type":"post","link":"https:\/\/optilocal.org\/roofing-growth-management\/","title":{"rendered":"4 Roofing Business Tips for Growth &amp; Better Management"},"content":{"rendered":"\n<p>To maximize success in the roofing business, various tactics can be implemented to ensure growth and efficiency. This article will discuss 4 Roofing Business Tips To Help You Grow and Run Your Business Better. By implementing these tips, you&#8217;ll be well on your way to creating a thriving enterprise in the competitive roofing industry. Let\u2019s start.<\/p>\n\n\n<style>.kb-image_4553a2-ed.kb-image-is-ratio-size, .kb-image_4553a2-ed .kb-image-is-ratio-size{max-width:583px;width:100%;}.wp-block-kadence-column > .kt-inside-inner-col > .kb-image_4553a2-ed.kb-image-is-ratio-size, .wp-block-kadence-column > .kt-inside-inner-col > .kb-image_4553a2-ed .kb-image-is-ratio-size{align-self:unset;}.kb-image_4553a2-ed figure{max-width:583px;}.kb-image_4553a2-ed .image-is-svg, .kb-image_4553a2-ed .image-is-svg img{width:100%;}.kb-image_4553a2-ed .kb-image-has-overlay:after{opacity:0.3;}.kb-image_4553a2-ed img.kb-img, .kb-image_4553a2-ed .kb-img img{border-top-left-radius:28px;border-top-right-radius:28px;border-bottom-right-radius:28px;border-bottom-left-radius:28px;box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);filter:drop-shadow(0px 0px 14px rgba(0, 0, 0, 0.2));}<\/style>\n<div class=\"wp-block-kadence-image kb-image_4553a2-ed\"><figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"586\" height=\"325\" src=\"https:\/\/optilocal.org\/wp-content\/uploads\/2023\/05\/image-16.png\" alt=\"Roofing Business Tips for Growth &amp; Better Management\" class=\"kb-img wp-image-39786\" title=\"\" srcset=\"https:\/\/optilocal.org\/wp-content\/uploads\/2023\/05\/image-16.png 586w, https:\/\/optilocal.org\/wp-content\/uploads\/2023\/05\/image-16-300x166.png 300w\" sizes=\"(max-width: 586px) 100vw, 586px\" \/><\/figure><\/div>\n\n\n<style>.kb-table-of-content-nav.kb-table-of-content-id_235f12-ff .kb-table-of-content-wrap{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);background-color:rgba(142,209,252,0.12);border-top:1px solid #0693e3;border-right:1px solid #0693e3;border-bottom:1px solid #0693e3;border-left:1px solid #0693e3;border-top-left-radius:28px;border-top-right-radius:28px;border-bottom-right-radius:28px;border-bottom-left-radius:28px;}.kb-table-of-content-nav.kb-table-of-content-id_235f12-ff .kb-table-of-contents-title-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id_235f12-ff .kb-table-of-contents-title{font-weight:regular;font-style:normal;}.kb-table-of-content-nav.kb-table-of-content-id_235f12-ff .kb-table-of-content-wrap .kb-table-of-content-list{font-weight:regular;font-style:normal;margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-right:0px;margin-bottom:0px;margin-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id_235f12-ff .kb-toggle-icon-style-basiccircle .kb-table-of-contents-icon-trigger:after, .kb-table-of-content-nav.kb-table-of-content-id_235f12-ff .kb-toggle-icon-style-basiccircle .kb-table-of-contents-icon-trigger:before, .kb-table-of-content-nav.kb-table-of-content-id_235f12-ff .kb-toggle-icon-style-arrowcircle .kb-table-of-contents-icon-trigger:after, .kb-table-of-content-nav.kb-table-of-content-id_235f12-ff .kb-toggle-icon-style-arrowcircle .kb-table-of-contents-icon-trigger:before, .kb-table-of-content-nav.kb-table-of-content-id_235f12-ff .kb-toggle-icon-style-xclosecircle .kb-table-of-contents-icon-trigger:after, .kb-table-of-content-nav.kb-table-of-content-id_235f12-ff .kb-toggle-icon-style-xclosecircle .kb-table-of-contents-icon-trigger:before{background-color:rgba(142,209,252,0.12);}@media all and (max-width: 1024px){.kb-table-of-content-nav.kb-table-of-content-id_235f12-ff .kb-table-of-content-wrap{border-top:1px solid #0693e3;border-right:1px solid #0693e3;border-bottom:1px solid #0693e3;border-left:1px solid #0693e3;}}@media all and (max-width: 767px){.kb-table-of-content-nav.kb-table-of-content-id_235f12-ff .kb-table-of-content-wrap{border-top:1px solid #0693e3;border-right:1px solid #0693e3;border-bottom:1px solid #0693e3;border-left:1px solid #0693e3;}}<\/style>\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_42830d-f3, .wp-block-kadence-advancedheading.kt-adv-heading_42830d-f3[data-kb-block=\"kb-adv-heading_42830d-f3\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_42830d-f3 mark, .wp-block-kadence-advancedheading.kt-adv-heading_42830d-f3[data-kb-block=\"kb-adv-heading_42830d-f3\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading_42830d-f3 wp-block-kadence-advancedheading has-vivid-cyan-blue-color has-text-color\" data-kb-block=\"kb-adv-heading_42830d-f3\">#1. <strong>Your new roofing business needs an online presence<\/strong><\/h2>\n\n\n\n<p>An online presence is essential for any roofing business to succeed in today&#8217;s digital world. These days, people search for roofing contractors online.\u00a0Having a strong and well-established online presence is crucial for the success of any roofing company&#8217;s business strategy. Start with a\u00a0Google Business Profile. \u00a0\u00a0A\u00a0<a href=\"https:\/\/www.brightlocal.com\/research\/local-consumer-review-survey\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Brightlocal survey<\/a>\u00a0found that 87% of people used Google to search for local businesses.\u00a0Having a strong online presence offers numerous advantages for your roofing business:<\/p>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items_4a05a2-7e:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_4a05a2-7e ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:var(--global-kb-spacing-md, 2rem);}.wp-block-kadence-iconlist.kt-svg-icon-list-items_4a05a2-7e ul.kt-svg-icon-list{grid-row-gap:10px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_4a05a2-7e .kb-svg-icon-wrap{font-size:22px;color:#fcb900;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_4a05a2-7e ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items_4a05a2-7e ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}@media all and (max-width: 1024px){.wp-block-kadence-iconlist.kt-svg-icon-list-items_4a05a2-7e ul.kt-svg-icon-list{grid-row-gap:10px;}}@media all and (max-width: 767px){.wp-block-kadence-iconlist.kt-svg-icon-list-items_4a05a2-7e ul.kt-svg-icon-list{grid-row-gap:10px;}}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items_4a05a2-7e kt-svg-icon-list-columns-1 alignnone kt-list-icon-aligntop\"><ul class=\"kt-svg-icon-list\">\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_b6cad4-99\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Increased visibility:<\/strong> A well-optimized website and active social media profiles make it easier for potential customers to find you when searching for roofing services in their area.<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_42a94d-13\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Better credibility:<\/strong> An informative and professional-looking website can help establish trust with prospective clients researching different service providers.<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_e6f4a7-4d\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Easier communication:<\/strong> Providing multiple contact options (such as email, phone number, or chat) on your website allows customers to reach out easily with questions or quote requests.<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_63d5c0-14\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Digital marketing opportunities:<\/strong> With a solid online foundation, you can use various digital marketing channels like search engine advertising or social media ads to drive more traffic and leads to your business.<\/span><\/li>\n<\/ul><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_785997-25, .wp-block-kadence-advancedheading.kt-adv-heading_785997-25[data-kb-block=\"kb-adv-heading_785997-25\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_785997-25 mark, .wp-block-kadence-advancedheading.kt-adv-heading_785997-25[data-kb-block=\"kb-adv-heading_785997-25\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading_785997-25 wp-block-kadence-advancedheading has-vivid-cyan-blue-color has-text-color\" data-kb-block=\"kb-adv-heading_785997-25\"><strong>#2.<\/strong> <strong>Social Media For Roofing Companies<\/strong><\/h2>\n\n\n\n<p>Social media platforms are a great way to reach potential customers and build relationships with existing ones. Creating compelling content on social media showcases your proficiency and provides customers with a glimpse of what they can expect from your services. For instance, in the aftermath of a major storm, you can share useful advice on evaluating property damage and extending complimentary roof inspections. By imparting knowledge and positioning yourself as a roofing industry expert, you can earn customers&#8217; trust and increase the chances of them selecting your business for their roofing needs. Social media has several benefits as part of your local marketing strategy. Some key advantages include the following:<\/p>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items_455d17-90:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_455d17-90 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:var(--global-kb-spacing-md, 2rem);}.wp-block-kadence-iconlist.kt-svg-icon-list-items_455d17-90 ul.kt-svg-icon-list{grid-row-gap:10px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_455d17-90 .kb-svg-icon-wrap{font-size:22px;color:#fcb900;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_455d17-90 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items_455d17-90 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}@media all and (max-width: 1024px){.wp-block-kadence-iconlist.kt-svg-icon-list-items_455d17-90 ul.kt-svg-icon-list{grid-row-gap:10px;}}@media all and (max-width: 767px){.wp-block-kadence-iconlist.kt-svg-icon-list-items_455d17-90 ul.kt-svg-icon-list{grid-row-gap:10px;}}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items_455d17-90 kt-svg-icon-list-columns-1 alignnone kt-list-icon-aligntop\"><ul class=\"kt-svg-icon-list\">\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_36ae3e-58\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Increase brand awareness:<\/strong> By consistently posting relevant content on various social media channels, you can increase visibility and recognition among potential customers.<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_73bf67-36\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Build trust:<\/strong> Sharing customer testimonials or showcasing completed projects can help establish credibility and trust in your business.<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_e42ba9-fb\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Engage with customers<\/strong>: Responding promptly to comments or messages allows you to interact directly with both current clients and prospects, fostering strong relationships that may lead to repeat business or referrals.<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_747e2e-ac\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Promote special offers<\/strong>: Announce promotions or discounts exclusively through your social channels as an incentive for users to follow you closely.<\/span><\/li>\n<\/ul><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Creating Engaging Content on Social Media Platforms<\/strong><\/h3>\n\n\n\n<p>To make the most of your social media presence, you should create content that is tailored to each platform&#8217;s specific audience. Here are some tips:<\/p>\n\n\n<style>.kb-image_2467e0-f0.kb-image-is-ratio-size, .kb-image_2467e0-f0 .kb-image-is-ratio-size{max-width:577px;width:100%;}.wp-block-kadence-column > .kt-inside-inner-col > .kb-image_2467e0-f0.kb-image-is-ratio-size, .wp-block-kadence-column > .kt-inside-inner-col > .kb-image_2467e0-f0 .kb-image-is-ratio-size{align-self:unset;}.kb-image_2467e0-f0 figure{max-width:577px;}.kb-image_2467e0-f0 .image-is-svg, .kb-image_2467e0-f0 .image-is-svg img{width:100%;}.kb-image_2467e0-f0 .kb-image-has-overlay:after{opacity:0.3;}.kb-image_2467e0-f0 img.kb-img, .kb-image_2467e0-f0 .kb-img img{border-top-left-radius:28px;border-top-right-radius:28px;border-bottom-right-radius:28px;border-bottom-left-radius:28px;box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);filter:drop-shadow(0px 0px 14px rgba(0, 0, 0, 0.2));}<\/style>\n<div class=\"wp-block-kadence-image kb-image_2467e0-f0\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"574\" height=\"361\" src=\"https:\/\/optilocal.org\/wp-content\/uploads\/2023\/05\/image-17.png\" alt=\"Roofing business tips : Creating Engaging Content on Social Media Platforms\" class=\"kb-img wp-image-39787\" title=\"\" srcset=\"https:\/\/optilocal.org\/wp-content\/uploads\/2023\/05\/image-17.png 574w, https:\/\/optilocal.org\/wp-content\/uploads\/2023\/05\/image-17-300x189.png 300w\" sizes=\"(max-width: 574px) 100vw, 574px\" \/><\/figure><\/div>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items_487883-71:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_487883-71 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:var(--global-kb-spacing-md, 2rem);}.wp-block-kadence-iconlist.kt-svg-icon-list-items_487883-71 ul.kt-svg-icon-list{grid-row-gap:10px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_487883-71 .kb-svg-icon-wrap{font-size:22px;color:#fcb900;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_487883-71 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items_487883-71 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}@media all and (max-width: 1024px){.wp-block-kadence-iconlist.kt-svg-icon-list-items_487883-71 ul.kt-svg-icon-list{grid-row-gap:10px;}}@media all and (max-width: 767px){.wp-block-kadence-iconlist.kt-svg-icon-list-items_487883-71 ul.kt-svg-icon-list{grid-row-gap:10px;}}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items_487883-71 kt-svg-icon-list-columns-1 alignnone kt-list-icon-aligntop\"><ul class=\"kt-svg-icon-list\">\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_dc9240-3f\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Showcase Completed Projects:<\/strong> Share before-and-after photos along with brief descriptions of the work done by your team members; this helps demonstrate expertise while also providing inspiration for future clients looking into similar services.<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_7f1456-38\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Share Testimonials:<\/strong> Post quotes or video testimonials from satisfied customers to build trust and credibility among your audience.<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_1c976e-19\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Educate Your Audience:<\/strong> Offer valuable information on roofing maintenance, common issues, and industry trends through blog posts or infographics. You can also answer frequently asked questions in a Q&amp;A format.<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_e91537-3b\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Leverage Hashtags:<\/strong> Use relevant hashtags related to the roofing industry when posting content; this helps increase visibility for potential clients searching for similar services online.<\/span><\/li>\n<\/ul><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Analyzing Your Performance on Social Media Platforms<\/strong><\/h3>\n\n\n\n<p>To ensure that your social media efforts are effective, it&#8217;s essential to regularly analyze your performance using various metrics such as engagement rates (likes, comments, shares), follower growth rate, click-through rates (CTR) of shared links, etc. Tools like Google Analytics and native platform analytics tools can help you track these metrics effectively.<\/p>\n\n\n\n<p>In addition to tracking quantitative data points mentioned above, pay attention to qualitative feedback provided by users through their comments or messages &#8211; this will give you insights into what resonates well with them so that you can refine your strategy accordingly over time. By consistently monitoring and optimizing your social media presence based on user feedback and data-driven insights from analytics tools like those offered by OptiLocal\u00e2\u20ac\u2122s suite of services (website optimization, local SEO strategies &amp; more), you&#8217;ll be able to grow your business more efficiently while staying ahead of competitors in the digital space.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_4147bd-8b, .wp-block-kadence-advancedheading.kt-adv-heading_4147bd-8b[data-kb-block=\"kb-adv-heading_4147bd-8b\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_4147bd-8b mark, .wp-block-kadence-advancedheading.kt-adv-heading_4147bd-8b[data-kb-block=\"kb-adv-heading_4147bd-8b\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading_4147bd-8b wp-block-kadence-advancedheading has-vivid-cyan-blue-color has-text-color\" data-kb-block=\"kb-adv-heading_4147bd-8b\"><strong>#3.<\/strong> <strong>Email Marketing\u00a0<\/strong><\/h2>\n\n\n\n<p>Email marketing is a powerful tool that can help you stay connected with your customers and promote your services. Email marketing helps you connect with existing and potential customers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>&nbsp;Crafting Effective Email Campaigns<\/strong><\/h3>\n\n\n\n<p>To maximize the potential of your email campaigns and ensure high engagement from recipients, consider these best practices when crafting content:<\/p>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items_c8c026-87:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_c8c026-87 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:var(--global-kb-spacing-md, 2rem);}.wp-block-kadence-iconlist.kt-svg-icon-list-items_c8c026-87 ul.kt-svg-icon-list{grid-row-gap:10px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_c8c026-87 .kb-svg-icon-wrap{font-size:22px;color:#fcb900;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_c8c026-87 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items_c8c026-87 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}@media all and (max-width: 1024px){.wp-block-kadence-iconlist.kt-svg-icon-list-items_c8c026-87 ul.kt-svg-icon-list{grid-row-gap:10px;}}@media all and (max-width: 767px){.wp-block-kadence-iconlist.kt-svg-icon-list-items_c8c026-87 ul.kt-svg-icon-list{grid-row-gap:10px;}}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items_c8c026-87 kt-svg-icon-list-columns-1 alignnone kt-list-icon-aligntop\"><ul class=\"kt-svg-icon-list\">\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_828a00-30\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Create compelling subject lines:<\/strong><em>&nbsp;<\/em>Your subject line is the first thing recipients see, so make it engaging and relevant to encourage them to open your email.<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_0496ae-a1\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Personalize content:<\/strong><em>&nbsp;<\/em>Use personalization features in your email platform to address recipients by name or include other details specific to their customer history with you. Personalizing content can be a great way to make your emails more engaging and increase customer interest.<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_c7c123-f2\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Focus on value:<\/strong><em>&nbsp;<\/em>In each campaign, highlight how your roofing services provide value for customers &#8211; whether through special promotions, helpful tips for maintaining their roof or showcasing completed projects as examples of quality workmanship.<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_2ec64f-77\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Include clear calls-to-action (CTAs):<\/strong> Make sure every email has a clear CTA that directs readers towards taking the desired action &#8211; such as scheduling an appointment or requesting a quote.<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_62e115-9a\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Maintain consistent branding:<\/strong> Ensure all emails use consistent fonts, colors, and imagery aligned with your company&#8217;s brand identity. This helps build trust among recipients and reinforces brand recognition over time.<\/span><\/li>\n<\/ul><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Benefits of Email Marketing for Roofing Companies<\/strong><\/h3>\n\n\n\n<p>Email marketing offers several advantages for roofing businesses looking to grow their customer base and maintain relationships with existing clients. Some key benefits include the following:<\/p>\n\n\n<style>.kb-image_56cdff-c9.kb-image-is-ratio-size, .kb-image_56cdff-c9 .kb-image-is-ratio-size{max-width:541px;width:100%;}.wp-block-kadence-column > .kt-inside-inner-col > .kb-image_56cdff-c9.kb-image-is-ratio-size, .wp-block-kadence-column > .kt-inside-inner-col > .kb-image_56cdff-c9 .kb-image-is-ratio-size{align-self:unset;}.kb-image_56cdff-c9 figure{max-width:541px;}.kb-image_56cdff-c9 .image-is-svg, .kb-image_56cdff-c9 .image-is-svg img{width:100%;}.kb-image_56cdff-c9 .kb-image-has-overlay:after{opacity:0.3;}.kb-image_56cdff-c9 img.kb-img, .kb-image_56cdff-c9 .kb-img img{border-top-left-radius:28px;border-top-right-radius:28px;border-bottom-right-radius:28px;border-bottom-left-radius:28px;box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);filter:drop-shadow(0px 0px 14px rgba(0, 0, 0, 0.2));}<\/style>\n<div class=\"wp-block-kadence-image kb-image_56cdff-c9\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"542\" height=\"354\" src=\"https:\/\/optilocal.org\/wp-content\/uploads\/2023\/05\/image-18.png\" alt=\"Benefits of Email Marketing for Roofing Companies\" class=\"kb-img wp-image-39788\" title=\"\" srcset=\"https:\/\/optilocal.org\/wp-content\/uploads\/2023\/05\/image-18.png 542w, https:\/\/optilocal.org\/wp-content\/uploads\/2023\/05\/image-18-300x196.png 300w\" sizes=\"(max-width: 542px) 100vw, 542px\" \/><\/figure><\/div>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items_6205a4-a5:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_6205a4-a5 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:var(--global-kb-spacing-md, 2rem);}.wp-block-kadence-iconlist.kt-svg-icon-list-items_6205a4-a5 ul.kt-svg-icon-list{grid-row-gap:10px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_6205a4-a5 .kb-svg-icon-wrap{font-size:22px;color:#fcb900;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_6205a4-a5 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items_6205a4-a5 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}@media all and (max-width: 1024px){.wp-block-kadence-iconlist.kt-svg-icon-list-items_6205a4-a5 ul.kt-svg-icon-list{grid-row-gap:10px;}}@media all and (max-width: 767px){.wp-block-kadence-iconlist.kt-svg-icon-list-items_6205a4-a5 ul.kt-svg-icon-list{grid-row-gap:10px;}}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items_6205a4-a5 kt-svg-icon-list-columns-1 alignnone kt-list-icon-aligntop\"><ul class=\"kt-svg-icon-list\">\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_9fc424-9b\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Cost-effective promotion:<\/strong> Unlike traditional advertising methods like print or television ads, email marketing is much more affordable while still reaching a wide audience.<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_b3fda9-7a\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Targeted messaging:<\/strong> With advanced segmentation options available in a most email marketing platforms, you can tailor messages specifically for different groups within your audience based on factors such as location or previous interactions with your business.<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_895450-0f\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Increase customer retention:<\/strong> Regular communication through newsletters or promotional emails helps keep your brand top-of-mind among customers, increasing the likelihood they&#8217;ll choose you when they need roofing services again.<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_994d16-af\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Easily trackable results:<\/strong> Most email platforms provide detailed analytics about open rates, click-through rates (CTR), conversions, etc., allowing you to measure the success of each campaign easily and make data-driven decisions moving forward.<\/span><\/li>\n<\/ul><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Analyzing Your Performance with Email Marketing<\/strong><\/h3>\n\n\n\n<p>To determine your campaigns&#8217; success and identify improvement areas, regularly review key performance metrics provided by most email marketing platforms. Some essential metrics to monitor include the following:<\/p>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items_37ccb6-1b:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_37ccb6-1b ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:var(--global-kb-spacing-md, 2rem);}.wp-block-kadence-iconlist.kt-svg-icon-list-items_37ccb6-1b ul.kt-svg-icon-list{grid-row-gap:10px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_37ccb6-1b .kb-svg-icon-wrap{font-size:22px;color:#fcb900;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_37ccb6-1b ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items_37ccb6-1b ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}@media all and (max-width: 1024px){.wp-block-kadence-iconlist.kt-svg-icon-list-items_37ccb6-1b ul.kt-svg-icon-list{grid-row-gap:10px;}}@media all and (max-width: 767px){.wp-block-kadence-iconlist.kt-svg-icon-list-items_37ccb6-1b ul.kt-svg-icon-list{grid-row-gap:10px;}}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items_37ccb6-1b kt-svg-icon-list-columns-1 alignnone kt-list-icon-aligntop\"><ul class=\"kt-svg-icon-list\">\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_d666f5-c3\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Open rate:<\/strong> This metric shows what percentage of recipients opened your emails; higher rates indicate greater interest from subscribers in receiving communication from you\u2014average industry benchmark: <a href=\"https:\/\/www.campaignmonitor.com\/resources\/guides\/email-marketing-benchmarks\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">21%<\/a>.<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_584922-70\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Cick-through rate (CTR):<\/strong> The percentage of those who clicked on at least one link within an opened email is known as the CTR. A higher CTR indicates that your content is engaging and encourages recipients to take action\u2014an average industry benchmark of <a href=\"https:\/\/www.campaignmonitor.com\/resources\/guides\/email-marketing-benchmarks\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">2.6%<\/a>.<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_4262b2-08\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Conversion rate:<\/strong> This metric tracks how many email recipients completed a desired action (e.g., scheduled an appointment or requested a quote) after clicking a link in your email\u2014average industry benchmark: <a href=\"https:\/\/www.smartinsights.com\/email-marketing\/email-communications-strategy\/statistics-sources-for-email-marketing\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">4.29%<\/a>.<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_c68408-ff\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">By closely monitoring these metrics, you can make data-driven decisions about future campaigns and continually optimize your email marketing strategy for better results.<\/span><\/li>\n<\/ul><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_07c06a-f1, .wp-block-kadence-advancedheading.kt-adv-heading_07c06a-f1[data-kb-block=\"kb-adv-heading_07c06a-f1\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_07c06a-f1 mark, .wp-block-kadence-advancedheading.kt-adv-heading_07c06a-f1[data-kb-block=\"kb-adv-heading_07c06a-f1\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading_07c06a-f1 wp-block-kadence-advancedheading has-vivid-cyan-blue-color has-text-color\" data-kb-block=\"kb-adv-heading_07c06a-f1\"><strong>#4.<\/strong> <strong>Use Software Tools to Stay Organized and Efficient<\/strong><\/h2>\n\n\n\n<p>Software tools can be advantageous for roofing businesses, enabling them to optimize their operations and become more productive. In this part, we&#8217;ll look at the benefits of utilizing software tools for roofing enterprises, how to pick the ideal tool for your requirements, and how to execute software tools to make your business more prosperous.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Benefits of Using Software Tools for Roofing Businesses<\/strong><\/h3>\n\n\n\n<p>There are numerous benefits associated with using software tools in a roofing business:<\/p>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items_3bfa40-59:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_3bfa40-59 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:var(--global-kb-spacing-md, 2rem);}.wp-block-kadence-iconlist.kt-svg-icon-list-items_3bfa40-59 ul.kt-svg-icon-list{grid-row-gap:10px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_3bfa40-59 .kb-svg-icon-wrap{font-size:22px;color:#fcb900;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_3bfa40-59 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items_3bfa40-59 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}@media all and (max-width: 1024px){.wp-block-kadence-iconlist.kt-svg-icon-list-items_3bfa40-59 ul.kt-svg-icon-list{grid-row-gap:10px;}}@media all and (max-width: 767px){.wp-block-kadence-iconlist.kt-svg-icon-list-items_3bfa40-59 ul.kt-svg-icon-list{grid-row-gap:10px;}}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items_3bfa40-59 kt-svg-icon-list-columns-1 alignnone kt-list-icon-aligntop\"><ul class=\"kt-svg-icon-list\">\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_096ad5-cb\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Better organization:<\/strong> With project management and scheduling applications like Procore, you can keep track of all projects, tasks, deadlines, and resources in one place.<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_7c77b6-6a\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Invoicing made easy:<\/strong> Billing solutions such as <a href=\"https:\/\/quickbooks.intuit.com\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">QuickBooks<\/a> or <a href=\"https:\/\/www.freshbooks.com\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Fresh<\/a><a href=\"https:\/\/www.freshbooks.com\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">B<\/a><a href=\"https:\/\/www.freshbooks.com\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">ooks<\/a> simplify invoicing clients while keeping accurate financial records.<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_0e951e-03\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Cutting down on paperwork:<\/strong> Digital document management systems like BuilderBox Document Control simplify storing contracts, permits, blueprints, etc., reducing paper clutter in your office space.<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_5b7294-fe\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Better communication with customers:<\/strong> A customer relationship management (CRM) system like<a href=\"https:\/\/www.jobnimbus.com\/roofing-crm-software\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">\u00a0JobNimbus\u00a0<\/a>makes it easier to manage leads and communicate effectively with clients throughout their project journey.<\/span><\/li>\n<\/ul><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Choosing the Right Software Tool for Your Needs<\/strong><\/h3>\n\n\n\n<p>To find the best fit for your roofing company&#8217;s needs, consider the following factors:<\/p>\n\n\n<style>.kb-image_789c3c-94.kb-image-is-ratio-size, .kb-image_789c3c-94 .kb-image-is-ratio-size{max-width:519px;width:100%;}.wp-block-kadence-column > .kt-inside-inner-col > .kb-image_789c3c-94.kb-image-is-ratio-size, .wp-block-kadence-column > .kt-inside-inner-col > .kb-image_789c3c-94 .kb-image-is-ratio-size{align-self:unset;}.kb-image_789c3c-94 figure{max-width:519px;}.kb-image_789c3c-94 .image-is-svg, .kb-image_789c3c-94 .image-is-svg img{width:100%;}.kb-image_789c3c-94 .kb-image-has-overlay:after{opacity:0.3;}.kb-image_789c3c-94 img.kb-img, .kb-image_789c3c-94 .kb-img img{border-top-left-radius:28px;border-top-right-radius:28px;border-bottom-right-radius:28px;border-bottom-left-radius:28px;box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);filter:drop-shadow(0px 0px 14px rgba(0, 0, 0, 0.2));}<\/style>\n<div class=\"wp-block-kadence-image kb-image_789c3c-94\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"504\" height=\"290\" src=\"https:\/\/optilocal.org\/wp-content\/uploads\/2023\/05\/image-15.png\" alt=\" Marketing Roofing Companies Software Tool\" class=\"kb-img wp-image-39785\" title=\"\" srcset=\"https:\/\/optilocal.org\/wp-content\/uploads\/2023\/05\/image-15.png 504w, https:\/\/optilocal.org\/wp-content\/uploads\/2023\/05\/image-15-300x173.png 300w\" sizes=\"(max-width: 504px) 100vw, 504px\" \/><\/figure><\/div>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items_173299-a5:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_173299-a5 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:var(--global-kb-spacing-md, 2rem);}.wp-block-kadence-iconlist.kt-svg-icon-list-items_173299-a5 ul.kt-svg-icon-list{grid-row-gap:10px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_173299-a5 .kb-svg-icon-wrap{font-size:22px;color:#fcb900;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_173299-a5 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items_173299-a5 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}@media all and (max-width: 1024px){.wp-block-kadence-iconlist.kt-svg-icon-list-items_173299-a5 ul.kt-svg-icon-list{grid-row-gap:10px;}}@media all and (max-width: 767px){.wp-block-kadence-iconlist.kt-svg-icon-list-items_173299-a5 ul.kt-svg-icon-list{grid-row-gap:10px;}}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items_173299-a5 kt-svg-icon-list-columns-1 alignnone kt-list-icon-aligntop\"><ul class=\"kt-svg-icon-list\">\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_ea0009-e9\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Functionality:<\/strong> Identify your specific needs and look for software that addresses those requirements. For example, if you need help with estimating projects, a tool like STACK might be ideal.<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_2e5838-5c\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>User-friendliness:<\/strong> Select a software solution that is easy to learn and use by all team members. A complicated system can lead to frustration and reduced productivity.<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_d2529c-3e\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Budget constraints:<\/strong> Determine how much you are willing to invest in software tools before starting your search. Remember that some applications offer tiered pricing or free versions with limited features.<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_e72ff7-41\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Integration capabilities:<\/strong> Avoid investing in multiple standalone systems; choose solutions that integrate seamlessly with other tools you&#8217;re already using or plan on implementing soon.<\/span><\/li>\n<\/ul><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_c09f81-f5, .wp-block-kadence-advancedheading.kt-adv-heading_c09f81-f5[data-kb-block=\"kb-adv-heading_c09f81-f5\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_c09f81-f5 mark, .wp-block-kadence-advancedheading.kt-adv-heading_c09f81-f5[data-kb-block=\"kb-adv-heading_c09f81-f5\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading_c09f81-f5 wp-block-kadence-advancedheading has-vivid-cyan-blue-color has-text-color\" data-kb-block=\"kb-adv-heading_c09f81-f5\"><strong>Frequently Asked Questions<\/strong><\/h2>\n\n\n<style>.kt-accordion-id_4f85ba-f8 .kt-accordion-panel-inner{border-top:1px solid #0693e3;border-right:1px solid #0693e3;border-bottom:1px solid #0693e3;border-left:1px solid #0693e3;border-top-left-radius:28px;border-top-right-radius:28px;border-bottom-right-radius:28px;border-bottom-left-radius:28px;background:#ffffff;padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kt-accordion-id_4f85ba-f8 .wp-block-kadence-pane .kt-accordion-header-wrap .kt-blocks-accordion-header{border-top:0px solid #f2f2f2;border-right:0px solid #f2f2f2;border-bottom:0px solid #f2f2f2;border-left:0px solid #f2f2f2;border-top-left-radius:18px;border-top-right-radius:18px;border-bottom-right-radius:18px;border-bottom-left-radius:18px;background:rgba(252,185,0,0.26);color:#555555;padding-top:14px;padding-right:16px;padding-bottom:14px;padding-left:16px;}.kt-accordion-wrap.kt-accordion-id_4f85ba-f8 > .kt-accordion-inner-wrap > .kt-accordion-pane > .kt-accordion-header-wrap{margin-top:10px;}.single-content .wp-block-kadence-pane>h2:first-child,\n\t\t\t.single-content .wp-block-kadence-pane>h3:first-child,\n\t\t\t.single-content .wp-block-kadence-pane>h4:first-child,\n\t\t\t.single-content 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.kt-blocks-accordion-icon-trigger:before{background:#fcb900;}.kt-accordion-id_4f85ba-f8 .kt-accordion-header-wrap .kt-blocks-accordion-header.kt-accordion-panel-active{color:#ffffff;background:#fcb900;border-top-color:#f3690e;border-top-style:solid;border-right-color:#f3690e;border-right-style:solid;border-bottom-color:#f3690e;border-bottom-style:solid;border-left-color:#f3690e;border-left-style:solid;}.kt-accordion-id_4f85ba-f8:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id_4f85ba-f8:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:before{background:#ffffff;}.kt-accordion-id_4f85ba-f8:not( .kt-accodion-icon-style-basic ):not( 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.kt-blocks-accordion-header{border-top:0px solid #f2f2f2;border-right:0px solid #f2f2f2;border-bottom:0px solid #f2f2f2;border-left:0px solid #f2f2f2;}}@media all and (max-width: 1024px){.kt-accordion-id_4f85ba-f8 .kt-accordion-header-wrap .kt-blocks-accordion-header:hover, body:not(.hide-focus-outline) .kt-accordion-id_4f85ba-f8 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus{border-top-color:#eeeeee;border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#eeeeee;border-left-style:solid;}}@media all and (max-width: 1024px){.kt-accordion-id_4f85ba-f8 .kt-accordion-header-wrap .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:#f3690e;border-top-style:solid;border-right-color:#f3690e;border-right-style:solid;border-bottom-color:#f3690e;border-bottom-style:solid;border-left-color:#f3690e;border-left-style:solid;}}@media all and (max-width: 767px){.kt-accordion-id_4f85ba-f8 .kt-accordion-panel-inner{border-top:1px solid #0693e3;border-right:1px solid #0693e3;border-bottom:1px solid #0693e3;border-left:1px solid #0693e3;}.kt-accordion-id_4f85ba-f8 .wp-block-kadence-pane .kt-accordion-header-wrap .kt-blocks-accordion-header{border-top:0px solid #f2f2f2;border-right:0px solid #f2f2f2;border-bottom:0px solid #f2f2f2;border-left:0px solid #f2f2f2;}.kt-accordion-id_4f85ba-f8 .kt-accordion-header-wrap .kt-blocks-accordion-header:hover, body:not(.hide-focus-outline) .kt-accordion-id_4f85ba-f8 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus{border-top-color:#eeeeee;border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#eeeeee;border-left-style:solid;}.kt-accordion-id_4f85ba-f8 .kt-accordion-header-wrap .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:#f3690e;border-top-style:solid;border-right-color:#f3690e;border-right-style:solid;border-bottom-color:#f3690e;border-bottom-style:solid;border-left-color:#f3690e;border-left-style:solid;}}<\/style>\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-id_4f85ba-f8 kt-accordion-has-5-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-basic kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-1 kt-pane_8b9f8a-6f\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>How can I make my roofing business grow ?<\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>To grow your roofing business, focus on establishing a strong online presence through website optimization and local SEO strategies. Utilize social media platforms to engage with potential customers and showcase your work. Implement email marketing campaigns to nurture leads and use software tools for better organization and efficiency.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-2 kt-pane_8afa1b-46\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>What is the best business structure for a roofing company ?<\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>The best business structure for a roofing company depends on liability protection, tax implications, and management flexibility. Common structures include sole proprietorship, partnership, limited liability company (LLC), or corporation. Consult an attorney or accountant to determine which option suits your needs.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-3 kt-pane_6f788d-e5\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>How do roofing companies get customers ?<\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p><\/p>\n\n\n\n<p>Roofing companies attract customers by building their online presence through local SEO, content marketing, engaging in social media platforms like Facebook or Instagram, utilizing Google Ads targeting local audiences, leveraging email marketing campaigns that nurture leads over time, and networking within the community via events or partnerships with other businesses.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-4 kt-pane_28ef19-79\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>What is the success rate of roofing businesses ?<\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>The success rate of a roofing business depends on various factors, including market demand, competition level in the area served, effective marketing efforts &amp; customer service quality. While there are no specific statistics available regarding success rates among all roofers nationwide,<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_50b607-47, .wp-block-kadence-advancedheading.kt-adv-heading_50b607-47[data-kb-block=\"kb-adv-heading_50b607-47\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_50b607-47 mark, .wp-block-kadence-advancedheading.kt-adv-heading_50b607-47[data-kb-block=\"kb-adv-heading_50b607-47\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h3 class=\"kt-adv-heading_50b607-47 wp-block-kadence-advancedheading has-vivid-cyan-blue-color has-text-color\" data-kb-block=\"kb-adv-heading_50b607-47\"><strong>Conclusion<\/strong><\/h3>\n\n\n\n<p>Applying these four strategies ensures your roofing business is optimally positioned to thrive in the local market. Establish an online presence and utilize social media platforms for maximum reach, leverage email marketing strategies to connect with existing and potential customers, and use software tools to stay organized and efficient. A comprehensive approach can lead to accelerated business expansion.<\/p>\n\n\n\n<p>Take your roofing business to the next level with <a href=\"https:\/\/optilocal.org\" target=\"_blank\" rel=\"noreferrer noopener\">OptiLocal<\/a>&#8216;s local marketing services! With our expert help, you can optimize your website, boost SEO rankings, and manage your online reputation for maximum success.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>To maximize success in the roofing business, various tactics can be implemented to ensure growth and efficiency. This article will discuss 4 [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":39780,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_wp_stack_schedule":false,"footnotes":""},"categories":[54],"tags":[],"modified_by":null,"taxonomy_info":{"category":[{"value":54,"label":"Industries"}]},"featured_image_src_large":["https:\/\/optilocal.org\/wp-content\/uploads\/2023\/05\/image-13.png",568,379,false],"author_info":{"display_name":"OptiLocal","author_link":"https:\/\/optilocal.org\/about"},"comment_info":0,"category_info":[{"term_id":54,"name":"Industries","slug":"industries","term_group":0,"term_taxonomy_id":54,"taxonomy":"category","description":"","parent":0,"count":16,"filter":"raw","cat_ID":54,"category_count":16,"category_description":"","cat_name":"Industries","category_nicename":"industries","category_parent":0}],"tag_info":false,"_links":{"self":[{"href":"https:\/\/optilocal.org\/wp-json\/wp\/v2\/posts\/39784"}],"collection":[{"href":"https:\/\/optilocal.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/optilocal.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/optilocal.org\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/optilocal.org\/wp-json\/wp\/v2\/comments?post=39784"}],"version-history":[{"count":1,"href":"https:\/\/optilocal.org\/wp-json\/wp\/v2\/posts\/39784\/revisions"}],"predecessor-version":[{"id":39789,"href":"https:\/\/optilocal.org\/wp-json\/wp\/v2\/posts\/39784\/revisions\/39789"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/optilocal.org\/wp-json\/wp\/v2\/media\/39780"}],"wp:attachment":[{"href":"https:\/\/optilocal.org\/wp-json\/wp\/v2\/media?parent=39784"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/optilocal.org\/wp-json\/wp\/v2\/categories?post=39784"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/optilocal.org\/wp-json\/wp\/v2\/tags?post=39784"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}