{"id":39996,"date":"2023-05-04T12:54:54","date_gmt":"2023-05-04T12:54:54","guid":{"rendered":"https:\/\/optilocal.org\/?p=39996"},"modified":"2023-10-10T21:12:35","modified_gmt":"2023-10-10T21:12:35","slug":"local-seo-audit","status":"publish","type":"post","link":"https:\/\/optilocal.org\/local-seo-audit\/","title":{"rendered":"How to Conduct a Local SEO Audit"},"content":{"rendered":"\n<p>Are you looking to increase the visibility of your local business online? Conducting a local SEO audit is an essential step in doing so. By analyzing and understanding how search engines view your website, you can identify areas for improvement that will help boost your rankings on SERPs. Our guide provides a comprehensive overview of what needs to be done when conducting a local SEO audit. With this information, take advantage of all available opportunities to improve your online presence.<\/p>\n\n\n<style>.kb-image_61b255-55.kb-image-is-ratio-size, .kb-image_61b255-55 .kb-image-is-ratio-size{max-width:588px;width:100%;}.wp-block-kadence-column > .kt-inside-inner-col > .kb-image_61b255-55.kb-image-is-ratio-size, .wp-block-kadence-column > .kt-inside-inner-col > .kb-image_61b255-55 .kb-image-is-ratio-size{align-self:unset;}.kb-image_61b255-55 figure{max-width:588px;}.kb-image_61b255-55 .image-is-svg, .kb-image_61b255-55 .image-is-svg img{width:100%;}.kb-image_61b255-55 .kb-image-has-overlay:after{opacity:0.3;}.kb-image_61b255-55 img.kb-img, .kb-image_61b255-55 .kb-img img{border-top-left-radius:28px;border-top-right-radius:28px;border-bottom-right-radius:28px;border-bottom-left-radius:28px;box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);filter:drop-shadow(0px 0px 14px rgba(0, 0, 0, 0.2));}<\/style>\n<div class=\"wp-block-kadence-image kb-image_61b255-55\"><figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"591\" height=\"269\" src=\"https:\/\/optilocal.org\/wp-content\/uploads\/2023\/05\/image-83.png\" alt=\"Conduct  Local SEO Audit\" class=\"kb-img wp-image-39998\" title=\"\" srcset=\"https:\/\/optilocal.org\/wp-content\/uploads\/2023\/05\/image-83.png 591w, https:\/\/optilocal.org\/wp-content\/uploads\/2023\/05\/image-83-300x137.png 300w\" sizes=\"(max-width: 591px) 100vw, 591px\" \/><\/figure><\/div>\n\n\n<style>.kb-table-of-content-nav.kb-table-of-content-id_e30b48-06 .kb-table-of-content-wrap{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);background-color:rgba(142,209,252,0.12);border-top:1px solid #0693e3;border-right:1px solid #0693e3;border-bottom:1px solid #0693e3;border-left:1px solid #0693e3;border-top-left-radius:28px;border-top-right-radius:28px;border-bottom-right-radius:28px;border-bottom-left-radius:28px;}.kb-table-of-content-nav.kb-table-of-content-id_e30b48-06 .kb-table-of-contents-title-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id_e30b48-06 .kb-table-of-contents-title{font-weight:regular;font-style:normal;}.kb-table-of-content-nav.kb-table-of-content-id_e30b48-06 .kb-table-of-content-wrap .kb-table-of-content-list{font-weight:regular;font-style:normal;margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-right:0px;margin-bottom:0px;margin-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id_e30b48-06 .kb-toggle-icon-style-basiccircle .kb-table-of-contents-icon-trigger:after, .kb-table-of-content-nav.kb-table-of-content-id_e30b48-06 .kb-toggle-icon-style-basiccircle .kb-table-of-contents-icon-trigger:before, .kb-table-of-content-nav.kb-table-of-content-id_e30b48-06 .kb-toggle-icon-style-arrowcircle .kb-table-of-contents-icon-trigger:after, .kb-table-of-content-nav.kb-table-of-content-id_e30b48-06 .kb-toggle-icon-style-arrowcircle .kb-table-of-contents-icon-trigger:before, .kb-table-of-content-nav.kb-table-of-content-id_e30b48-06 .kb-toggle-icon-style-xclosecircle .kb-table-of-contents-icon-trigger:after, .kb-table-of-content-nav.kb-table-of-content-id_e30b48-06 .kb-toggle-icon-style-xclosecircle .kb-table-of-contents-icon-trigger:before{background-color:rgba(142,209,252,0.12);}@media all and (max-width: 1024px){.kb-table-of-content-nav.kb-table-of-content-id_e30b48-06 .kb-table-of-content-wrap{border-top:1px solid #0693e3;border-right:1px solid #0693e3;border-bottom:1px solid #0693e3;border-left:1px solid #0693e3;}}@media all and (max-width: 767px){.kb-table-of-content-nav.kb-table-of-content-id_e30b48-06 .kb-table-of-content-wrap{border-top:1px solid #0693e3;border-right:1px solid #0693e3;border-bottom:1px solid #0693e3;border-left:1px solid #0693e3;}}<\/style>\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_903aed-d3, .wp-block-kadence-advancedheading.kt-adv-heading_903aed-d3[data-kb-block=\"kb-adv-heading_903aed-d3\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_903aed-d3 mark, .wp-block-kadence-advancedheading.kt-adv-heading_903aed-d3[data-kb-block=\"kb-adv-heading_903aed-d3\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading_903aed-d3 wp-block-kadence-advancedheading has-vivid-cyan-blue-color has-text-color\" data-kb-block=\"kb-adv-heading_903aed-d3\"><strong>Define SEO Online Audit Goals<\/strong><\/h2>\n\n\n\n<p>Defining SEO online audit goals is essential for any business looking to improve its website&#8217;s SERP rankings and organic traffic. Without a clear set of objectives, it can be difficult to determine which areas of your website need attention and optimization.<\/p>\n\n\n\n<p>The first step in setting SEO audit goals is to identify what you want to achieve with the audit. Are you looking for improved search engine rankings? Increased organic traffic? A better user experience? Once you have established your desired outcomes, it will be easier to determine which elements of your website need evaluation and improvement.<\/p>\n\n\n\n<p>Next, consider the key performance indicators (KPIs) that will help measure success against these goals. This could include page views per session, time on site, bounce rate, or click-through rate (CTR). You should also look at how users are engaging with specific pages on your site &#8211; such as product pages or blog posts &#8211; by tracking metrics like average page visits per user or total conversions from those pages.<\/p>\n\n\n\n<p>It\u2019s important to remember that SEO audits are ongoing processes; they don\u2019t end after the initial review period has been completed. As part of this process, you should regularly monitor changes in keyword ranking positions and track progress towards meeting KPIs over time so that adjustments can be made if necessary.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_79ff9d-c1, .wp-block-kadence-advancedheading.kt-adv-heading_79ff9d-c1[data-kb-block=\"kb-adv-heading_79ff9d-c1\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_79ff9d-c1 mark, .wp-block-kadence-advancedheading.kt-adv-heading_79ff9d-c1[data-kb-block=\"kb-adv-heading_79ff9d-c1\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading_79ff9d-c1 wp-block-kadence-advancedheading has-vivid-cyan-blue-color has-text-color\" data-kb-block=\"kb-adv-heading_79ff9d-c1\"><strong>Conduct an On-Page SEO Audit<\/strong><\/h2>\n\n\n\n<p>An on-page SEO audit is a crucial part of any website optimization process. It involves evaluating the content, meta tags, and internal links to ensure they are optimized for search engine rankings. An on-page SEO analysis consists of looking at all your site&#8217;s on-page elements to ensure that they are high quality, relevant to the keywords, and optimized for search engines. This includes your metatags, internal link structure, and page copy.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_ef6f88-e5, .wp-block-kadence-advancedheading.kt-adv-heading_ef6f88-e5[data-kb-block=\"kb-adv-heading_ef6f88-e5\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_ef6f88-e5 mark, .wp-block-kadence-advancedheading.kt-adv-heading_ef6f88-e5[data-kb-block=\"kb-adv-heading_ef6f88-e5\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading_ef6f88-e5 wp-block-kadence-advancedheading has-vivid-cyan-blue-color has-text-color\" data-kb-block=\"kb-adv-heading_ef6f88-e5\"><strong>What is an On-Page SEO Audit?<\/strong><\/h2>\n\n\n\n<p>An on-page SEO audit is an important part of any website optimization process. It involves a thorough analysis of the website\u2019s content and structure to ensure that it meets search engine guidelines and best practices for optimal performance in organic search results.&nbsp;Here are the key elements of an on-page SEO audit:<\/p>\n\n\n<style>.kb-image_6959da-20.kb-image-is-ratio-size, .kb-image_6959da-20 .kb-image-is-ratio-size{max-width:503px;width:100%;}.wp-block-kadence-column > .kt-inside-inner-col > .kb-image_6959da-20.kb-image-is-ratio-size, .wp-block-kadence-column > .kt-inside-inner-col > .kb-image_6959da-20 .kb-image-is-ratio-size{align-self:unset;}.kb-image_6959da-20 figure{max-width:503px;}.kb-image_6959da-20 .image-is-svg, .kb-image_6959da-20 .image-is-svg img{width:100%;}.kb-image_6959da-20 .kb-image-has-overlay:after{opacity:0.3;}.kb-image_6959da-20 img.kb-img, .kb-image_6959da-20 .kb-img img{border-top-left-radius:28px;border-top-right-radius:28px;border-bottom-right-radius:28px;border-bottom-left-radius:28px;box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);filter:drop-shadow(0px 0px 14px rgba(0, 0, 0, 0.2));}<\/style>\n<div class=\"wp-block-kadence-image kb-image_6959da-20\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"500\" height=\"262\" src=\"https:\/\/optilocal.org\/wp-content\/uploads\/2023\/05\/image-82.png\" alt=\"On-Page SEO Audit\" class=\"kb-img wp-image-39997\" title=\"\" srcset=\"https:\/\/optilocal.org\/wp-content\/uploads\/2023\/05\/image-82.png 500w, https:\/\/optilocal.org\/wp-content\/uploads\/2023\/05\/image-82-300x157.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure><\/div>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items_c611f0-54:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_c611f0-54 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:var(--global-kb-spacing-md, 2rem);}.wp-block-kadence-iconlist.kt-svg-icon-list-items_c611f0-54 ul.kt-svg-icon-list{grid-row-gap:10px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_c611f0-54 .kb-svg-icon-wrap{font-size:22px;color:#fcb900;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_c611f0-54 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items_c611f0-54 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}@media all and (max-width: 1024px){.wp-block-kadence-iconlist.kt-svg-icon-list-items_c611f0-54 ul.kt-svg-icon-list{grid-row-gap:10px;}}@media all and (max-width: 767px){.wp-block-kadence-iconlist.kt-svg-icon-list-items_c611f0-54 ul.kt-svg-icon-list{grid-row-gap:10px;}}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items_c611f0-54 kt-svg-icon-list-columns-1 alignnone kt-list-icon-aligntop\"><ul class=\"kt-svg-icon-list\">\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_c2c038-97\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Keyword Analysis<\/strong><\/span><\/li>\n<\/ul><\/div>\n\n\n\n<p>A keyword analysis is essential for any successful on-page SEO audit.&nbsp;This includes researching relevant keywords, analyzing their competitiveness, and determining which ones should be used throughout the site&#8217;s content. Keywords should be placed strategically within page titles, headings, meta descriptions, body copy, image alt tags, etc., to maximize visibility in search engine results pages (SERPs).<\/p>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items_82c538-2b:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_82c538-2b ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:var(--global-kb-spacing-md, 2rem);}.wp-block-kadence-iconlist.kt-svg-icon-list-items_82c538-2b ul.kt-svg-icon-list{grid-row-gap:10px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_82c538-2b .kb-svg-icon-wrap{font-size:22px;color:#fcb900;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_82c538-2b ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items_82c538-2b ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}@media all and (max-width: 1024px){.wp-block-kadence-iconlist.kt-svg-icon-list-items_82c538-2b ul.kt-svg-icon-list{grid-row-gap:10px;}}@media all and (max-width: 767px){.wp-block-kadence-iconlist.kt-svg-icon-list-items_82c538-2b ul.kt-svg-icon-list{grid-row-gap:10px;}}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items_82c538-2b kt-svg-icon-list-columns-1 alignnone kt-list-icon-aligntop\"><ul class=\"kt-svg-icon-list\">\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_153586-a8\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Meta Tags Optimization<\/strong><\/span><\/li>\n<\/ul><\/div>\n\n\n\n<p>Meta tags are snippets of code that provide information about a web page, such as its title and description.&nbsp;They help search engines understand what the page is about so they can index it properly in SERPs. During an on-page SEO audit, meta tags should be optimized with relevant keywords to improve visibility in SERPs.<\/p>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items_2c09da-40:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_2c09da-40 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:var(--global-kb-spacing-md, 2rem);}.wp-block-kadence-iconlist.kt-svg-icon-list-items_2c09da-40 ul.kt-svg-icon-list{grid-row-gap:10px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_2c09da-40 .kb-svg-icon-wrap{font-size:22px;color:#fcb900;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_2c09da-40 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items_2c09da-40 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}@media all and (max-width: 1024px){.wp-block-kadence-iconlist.kt-svg-icon-list-items_2c09da-40 ul.kt-svg-icon-list{grid-row-gap:10px;}}@media all and (max-width: 767px){.wp-block-kadence-iconlist.kt-svg-icon-list-items_2c09da-40 ul.kt-svg-icon-list{grid-row-gap:10px;}}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items_2c09da-40 kt-svg-icon-list-columns-1 alignnone kt-list-icon-aligntop\"><ul class=\"kt-svg-icon-list\">\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_c17862-a3\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Internal Linking<\/strong><\/span><\/li>\n<\/ul><\/div>\n\n\n\n<p>Internal linking helps boost rankings by creating pathways between related pages within your website or blog.&nbsp;An effective internal link structure will guide users through your site while helping search engines crawl more efficiently from one page to another \u2013 thus improving overall ranking potential.<\/p>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items_63f7ed-3a:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_63f7ed-3a ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:var(--global-kb-spacing-md, 2rem);}.wp-block-kadence-iconlist.kt-svg-icon-list-items_63f7ed-3a ul.kt-svg-icon-list{grid-row-gap:10px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_63f7ed-3a .kb-svg-icon-wrap{font-size:22px;color:#fcb900;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_63f7ed-3a ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items_63f7ed-3a ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}@media all and (max-width: 1024px){.wp-block-kadence-iconlist.kt-svg-icon-list-items_63f7ed-3a ul.kt-svg-icon-list{grid-row-gap:10px;}}@media all and (max-width: 767px){.wp-block-kadence-iconlist.kt-svg-icon-list-items_63f7ed-3a ul.kt-svg-icon-list{grid-row-gap:10px;}}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items_63f7ed-3a kt-svg-icon-list-columns-1 alignnone kt-list-icon-aligntop\"><ul class=\"kt-svg-icon-list\">\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_b2f75a-c9\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Image Optimization\u00a0<\/strong><\/span><\/li>\n<\/ul><\/div>\n\n\n\n<p>Images play an important role when optimizing websites for organic searches because they can add context to text-based content while increasing engagement levels among readers and viewers. When conducting an on-page SEO audit, images should be optimized with appropriate file names and alt attributes containing relevant keywords whenever possible, making them easier for users and bots alike to find online!\u00a0<\/p>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items_327890-58:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_327890-58 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:var(--global-kb-spacing-md, 2rem);}.wp-block-kadence-iconlist.kt-svg-icon-list-items_327890-58 ul.kt-svg-icon-list{grid-row-gap:10px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_327890-58 .kb-svg-icon-wrap{font-size:22px;color:#fcb900;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_327890-58 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items_327890-58 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}@media all and (max-width: 1024px){.wp-block-kadence-iconlist.kt-svg-icon-list-items_327890-58 ul.kt-svg-icon-list{grid-row-gap:10px;}}@media all and (max-width: 767px){.wp-block-kadence-iconlist.kt-svg-icon-list-items_327890-58 ul.kt-svg-icon-list{grid-row-gap:10px;}}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items_327890-58 kt-svg-icon-list-columns-1 alignnone kt-list-icon-aligntop\"><ul class=\"kt-svg-icon-list\">\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_5f1071-c6\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>User Experience Optimization<\/strong><\/span><\/li>\n<\/ul><\/div>\n\n\n\n<p>User experience (UX) optimization focuses on ensuring visitors have a positive experience when visiting your website or blog \u2013 regardless of device type or connection speed &#8211; by ensuring all elements load quickly without errors or broken links occurring along the way. UX optimization plays a vital role during an on-page SEO audit as it helps create better user experiences, leading directly to improved rankings over time!<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_624e70-96, .wp-block-kadence-advancedheading.kt-adv-heading_624e70-96[data-kb-block=\"kb-adv-heading_624e70-96\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_624e70-96 mark, .wp-block-kadence-advancedheading.kt-adv-heading_624e70-96[data-kb-block=\"kb-adv-heading_624e70-96\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading_624e70-96 wp-block-kadence-advancedheading has-vivid-cyan-blue-color has-text-color\" data-kb-block=\"kb-adv-heading_624e70-96\"><strong>Do an SEO online Audit for Backlinks<\/strong><\/h2>\n\n\n\n<p>When conducting a backlink audit, it is important to look for links from reputable and relevant sources. These can include local newspapers, business directories, or industry-specific websites related to your business&#8217;s offerings. It is also beneficial to build relationships with other businesses in the area who may be willing to link back to your website.<\/p>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items_e24e6e-2b:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_e24e6e-2b ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:var(--global-kb-spacing-md, 2rem);}.wp-block-kadence-iconlist.kt-svg-icon-list-items_e24e6e-2b ul.kt-svg-icon-list{grid-row-gap:10px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_e24e6e-2b .kb-svg-icon-wrap{font-size:22px;color:#fcb900;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_e24e6e-2b ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items_e24e6e-2b ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}@media all and (max-width: 1024px){.wp-block-kadence-iconlist.kt-svg-icon-list-items_e24e6e-2b ul.kt-svg-icon-list{grid-row-gap:10px;}}@media all and (max-width: 767px){.wp-block-kadence-iconlist.kt-svg-icon-list-items_e24e6e-2b ul.kt-svg-icon-list{grid-row-gap:10px;}}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items_e24e6e-2b kt-svg-icon-list-columns-1 alignnone kt-list-icon-aligntop\"><ul class=\"kt-svg-icon-list\">\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_5d70a2-58\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Analyzing Link Quality<\/strong><\/span><\/li>\n<\/ul><\/div>\n\n\n\n<p>It is essential when auditing backlinks that you analyze their quality. This means looking at the page&#8217;s content, where the link originates, and whether it has anything in common with your website&#8217;s content or services. Additionally, you should check for any red flags, such as spammy comments or links on sites that could indicate malicious activity. These links must be removed immediately if this is found, as they can negatively affect SEO rankings and visibility.<\/p>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items_79f715-dc:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_79f715-dc ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:var(--global-kb-spacing-md, 2rem);}.wp-block-kadence-iconlist.kt-svg-icon-list-items_79f715-dc ul.kt-svg-icon-list{grid-row-gap:10px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_79f715-dc .kb-svg-icon-wrap{font-size:22px;color:#fcb900;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_79f715-dc ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items_79f715-dc ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}@media all and (max-width: 1024px){.wp-block-kadence-iconlist.kt-svg-icon-list-items_79f715-dc ul.kt-svg-icon-list{grid-row-gap:10px;}}@media all and (max-width: 767px){.wp-block-kadence-iconlist.kt-svg-icon-list-items_79f715-dc ul.kt-svg-icon-list{grid-row-gap:10px;}}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items_79f715-dc kt-svg-icon-list-columns-1 alignnone kt-list-icon-aligntop\"><ul class=\"kt-svg-icon-list\">\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_651458-63\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Content Check Audit<\/strong><\/span><\/li>\n<\/ul><\/div>\n\n\n\n<p>The &#8220;Check&#8221; heading should be thoroughly completed to ensure all plagiarized content is detected and removed and duplicate URLs redirected. When it comes to local SEO, avoiding duplicate content is vital. Tools like Copyscape can help detect plagiarized or copied content that may have slipped through the cracks. Implementing redirects can also be a great way to remove any duplicate URLs and ensure that only one version of each page appears in search engine results pages (SERPs). This prevents the dilution of ranking signals and reduces the risk of penalties due to accidental duplication.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_da9357-5f, .wp-block-kadence-advancedheading.kt-adv-heading_da9357-5f[data-kb-block=\"kb-adv-heading_da9357-5f\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_da9357-5f mark, .wp-block-kadence-advancedheading.kt-adv-heading_da9357-5f[data-kb-block=\"kb-adv-heading_da9357-5f\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading_da9357-5f wp-block-kadence-advancedheading has-vivid-cyan-blue-color has-text-color\" data-kb-block=\"kb-adv-heading_da9357-5f\"><strong>Check Out This Sample SEO Report<\/strong><\/h2>\n\n\n\n<p>Check out this <a href=\"https:\/\/ahrefs.com\/blog\/seo-report-template\/#:~:text=get%20into%20it.-,What%20is%20an%20SEO%20report%3F,your%20work%20and%20its%20impact.\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">sample SEO report<\/a> and get an in-depth look at how to optimize your local marketing strategy.<\/p>\n\n\n<style>.kb-image_f5a5c5-8a.kb-image-is-ratio-size, .kb-image_f5a5c5-8a .kb-image-is-ratio-size{max-width:702px;width:100%;}.wp-block-kadence-column > .kt-inside-inner-col > .kb-image_f5a5c5-8a.kb-image-is-ratio-size, .wp-block-kadence-column > .kt-inside-inner-col > .kb-image_f5a5c5-8a .kb-image-is-ratio-size{align-self:unset;}.kb-image_f5a5c5-8a figure{max-width:702px;}.kb-image_f5a5c5-8a .image-is-svg, .kb-image_f5a5c5-8a .image-is-svg img{width:100%;}.kb-image_f5a5c5-8a .kb-image-has-overlay:after{opacity:0.3;}.kb-image_f5a5c5-8a img.kb-img, .kb-image_f5a5c5-8a .kb-img img{border-top-left-radius:28px;border-top-right-radius:28px;border-bottom-right-radius:28px;border-bottom-left-radius:28px;box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);filter:drop-shadow(0px 0px 14px rgba(0, 0, 0, 0.2));}<\/style>\n<div class=\"wp-block-kadence-image kb-image_f5a5c5-8a\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1019\" height=\"468\" src=\"https:\/\/optilocal.org\/wp-content\/uploads\/2023\/05\/image-84.png\" alt=\"Sample SEO Report\" class=\"kb-img wp-image-39999\" title=\"\" srcset=\"https:\/\/optilocal.org\/wp-content\/uploads\/2023\/05\/image-84.png 1019w, https:\/\/optilocal.org\/wp-content\/uploads\/2023\/05\/image-84-300x138.png 300w, https:\/\/optilocal.org\/wp-content\/uploads\/2023\/05\/image-84-768x353.png 768w, https:\/\/optilocal.org\/wp-content\/uploads\/2023\/05\/image-84-650x299.png 650w\" sizes=\"(max-width: 1019px) 100vw, 1019px\" \/><\/figure><\/div>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items_1b4d35-7a:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_1b4d35-7a ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:var(--global-kb-spacing-md, 2rem);}.wp-block-kadence-iconlist.kt-svg-icon-list-items_1b4d35-7a ul.kt-svg-icon-list{grid-row-gap:10px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_1b4d35-7a .kb-svg-icon-wrap{font-size:22px;color:#fcb900;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_1b4d35-7a ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items_1b4d35-7a ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}@media all and (max-width: 1024px){.wp-block-kadence-iconlist.kt-svg-icon-list-items_1b4d35-7a ul.kt-svg-icon-list{grid-row-gap:10px;}}@media all and (max-width: 767px){.wp-block-kadence-iconlist.kt-svg-icon-list-items_1b4d35-7a ul.kt-svg-icon-list{grid-row-gap:10px;}}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items_1b4d35-7a kt-svg-icon-list-columns-1 alignnone kt-list-icon-aligntop\"><ul class=\"kt-svg-icon-list\">\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_335974-55\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Analyzing keywords<\/strong><\/span><\/li>\n<\/ul><\/div>\n\n\n\n<p>Analyzing keywords is the first step in any successful local SEO audit. This involves researching relevant terms related to your business and understanding what words customers use when searching for businesses like yours.<\/p>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items_859a10-e3:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_859a10-e3 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:var(--global-kb-spacing-md, 2rem);}.wp-block-kadence-iconlist.kt-svg-icon-list-items_859a10-e3 ul.kt-svg-icon-list{grid-row-gap:10px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_859a10-e3 .kb-svg-icon-wrap{font-size:22px;color:#fcb900;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_859a10-e3 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items_859a10-e3 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}@media all and (max-width: 1024px){.wp-block-kadence-iconlist.kt-svg-icon-list-items_859a10-e3 ul.kt-svg-icon-list{grid-row-gap:10px;}}@media all and (max-width: 767px){.wp-block-kadence-iconlist.kt-svg-icon-list-items_859a10-e3 ul.kt-svg-icon-list{grid-row-gap:10px;}}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items_859a10-e3 kt-svg-icon-list-columns-1 alignnone kt-list-icon-aligntop\"><ul class=\"kt-svg-icon-list\">\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_7eef0f-72\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Competitor analysis<\/strong><\/span><\/li>\n<\/ul><\/div>\n\n\n\n<p>It\u2019s also important to take a look at competitors\u2019 local SEO strategies, so you can see what works and what doesn\u2019t work for them.&nbsp;Link monitoring services can also be used to keep track of third-party websites where your business may have been mentioned or linked back to \u2013 this will allow you to identify potential opportunities for citation building while avoiding duplicate listings that could damage your ranking efforts.<\/p>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items_deb29b-4c:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_deb29b-4c ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:var(--global-kb-spacing-md, 2rem);}.wp-block-kadence-iconlist.kt-svg-icon-list-items_deb29b-4c ul.kt-svg-icon-list{grid-row-gap:10px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_deb29b-4c .kb-svg-icon-wrap{font-size:22px;color:#fcb900;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_deb29b-4c ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items_deb29b-4c ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}@media all and (max-width: 1024px){.wp-block-kadence-iconlist.kt-svg-icon-list-items_deb29b-4c ul.kt-svg-icon-list{grid-row-gap:10px;}}@media all and (max-width: 767px){.wp-block-kadence-iconlist.kt-svg-icon-list-items_deb29b-4c ul.kt-svg-icon-list{grid-row-gap:10px;}}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items_deb29b-4c kt-svg-icon-list-columns-1 alignnone kt-list-icon-aligntop\"><ul class=\"kt-svg-icon-list\">\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_4c27e5-79\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Google Business Profile Listings<\/strong><\/span><\/li>\n<\/ul><\/div>\n\n\n\n<p>This will help ensure that all your information on Google My Business (GMB) is accurate and up-to-date, as inaccurate or outdated information can lead to customer confusion and negative reviews. It&#8217;s important to ensure that the Name, Address, and Phone number of your business remain consistent on all directories and websites where it appears.<\/p>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items_8016de-46:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_8016de-46 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:var(--global-kb-spacing-md, 2rem);}.wp-block-kadence-iconlist.kt-svg-icon-list-items_8016de-46 ul.kt-svg-icon-list{grid-row-gap:10px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_8016de-46 .kb-svg-icon-wrap{font-size:22px;color:#fcb900;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_8016de-46 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items_8016de-46 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}@media all and (max-width: 1024px){.wp-block-kadence-iconlist.kt-svg-icon-list-items_8016de-46 ul.kt-svg-icon-list{grid-row-gap:10px;}}@media all and (max-width: 767px){.wp-block-kadence-iconlist.kt-svg-icon-list-items_8016de-46 ul.kt-svg-icon-list{grid-row-gap:10px;}}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items_8016de-46 kt-svg-icon-list-columns-1 alignnone kt-list-icon-aligntop\"><ul class=\"kt-svg-icon-list\">\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_59d854-f5\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Audit Reviews for Quality and Quantity<\/strong><\/span><\/li>\n<\/ul><\/div>\n\n\n\n<p>it\u2019s essential to review reviews both for quality and quantity; having a lot of good reviews helps boost credibility with potential customers.&nbsp;When responding to negative reviews, you must remain professional at all times. Address the issue head-on by apologizing for any inconvenience caused and offering a solution if possible. If a customer is not contented, give them an avenue to contact you privately so that their grievances can be addressed. Doing this shows potential customers that you take complaints seriously while also giving them assurance that they will receive a satisfactory resolution if they choose to do business with you.<\/p>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items_3c7384-ff:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_3c7384-ff ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:var(--global-kb-spacing-md, 2rem);}.wp-block-kadence-iconlist.kt-svg-icon-list-items_3c7384-ff ul.kt-svg-icon-list{grid-row-gap:10px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_3c7384-ff .kb-svg-icon-wrap{font-size:22px;color:#fcb900;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_3c7384-ff ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items_3c7384-ff ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}@media all and (max-width: 1024px){.wp-block-kadence-iconlist.kt-svg-icon-list-items_3c7384-ff ul.kt-svg-icon-list{grid-row-gap:10px;}}@media all and (max-width: 767px){.wp-block-kadence-iconlist.kt-svg-icon-list-items_3c7384-ff ul.kt-svg-icon-list{grid-row-gap:10px;}}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items_3c7384-ff kt-svg-icon-list-columns-1 alignnone kt-list-icon-aligntop\"><ul class=\"kt-svg-icon-list\">\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_847cca-5b\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Link-Building Audit<\/strong><\/span><\/li>\n<\/ul><\/div>\n\n\n\n<p>When conducting a backlink audit, looking for links from reputable and relevant sources is important. These can include local newspapers, business directories, or industry-specific websites related to your business&#8217;s offerings. Building relationships with other businesses in the area who may be willing to link back to your website is also beneficial.<\/p>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items_dab445-88:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_dab445-88 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:var(--global-kb-spacing-md, 2rem);}.wp-block-kadence-iconlist.kt-svg-icon-list-items_dab445-88 ul.kt-svg-icon-list{grid-row-gap:10px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_dab445-88 .kb-svg-icon-wrap{font-size:22px;color:#fcb900;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_dab445-88 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items_dab445-88 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}@media all and (max-width: 1024px){.wp-block-kadence-iconlist.kt-svg-icon-list-items_dab445-88 ul.kt-svg-icon-list{grid-row-gap:10px;}}@media all and (max-width: 767px){.wp-block-kadence-iconlist.kt-svg-icon-list-items_dab445-88 ul.kt-svg-icon-list{grid-row-gap:10px;}}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items_dab445-88 kt-svg-icon-list-columns-1 alignnone kt-list-icon-aligntop\"><ul class=\"kt-svg-icon-list\">\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_9b5224-08\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Audit Schema-Markup for Local<\/strong><\/span><\/li>\n<\/ul><\/div>\n\n\n\n<p>Schema markup is another key element of a successful local SEO campaign; it allows search engines like Google to better understand the content on your website by providing additional context about its meaning and relevance.<\/p>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items_14f5e5-73:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_14f5e5-73 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:var(--global-kb-spacing-md, 2rem);}.wp-block-kadence-iconlist.kt-svg-icon-list-items_14f5e5-73 ul.kt-svg-icon-list{grid-row-gap:10px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_14f5e5-73 .kb-svg-icon-wrap{font-size:22px;color:#fcb900;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_14f5e5-73 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items_14f5e5-73 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}@media all and (max-width: 1024px){.wp-block-kadence-iconlist.kt-svg-icon-list-items_14f5e5-73 ul.kt-svg-icon-list{grid-row-gap:10px;}}@media all and (max-width: 767px){.wp-block-kadence-iconlist.kt-svg-icon-list-items_14f5e5-73 ul.kt-svg-icon-list{grid-row-gap:10px;}}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items_14f5e5-73 kt-svg-icon-list-columns-1 alignnone kt-list-icon-aligntop\"><ul class=\"kt-svg-icon-list\">\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_2d0617-47\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Local citations<\/strong><\/span><\/li>\n<\/ul><\/div>\n\n\n\n<p>Local citations should also be checked during an audit \u2013 these include mentions of your business name, address, phone number, etc., which can help increase visibility online when done correctly. Auditing main pages for their individual optimization efforts is essential, too &#8211; make sure each page has unique title tags, meta descriptions, etc., so they appear more prominently in SERPs (search engine result pages).<\/p>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items_c4bbdc-c0:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_c4bbdc-c0 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:var(--global-kb-spacing-md, 2rem);}.wp-block-kadence-iconlist.kt-svg-icon-list-items_c4bbdc-c0 ul.kt-svg-icon-list{grid-row-gap:10px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_c4bbdc-c0 .kb-svg-icon-wrap{font-size:22px;color:#fcb900;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_c4bbdc-c0 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items_c4bbdc-c0 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}@media all and (max-width: 1024px){.wp-block-kadence-iconlist.kt-svg-icon-list-items_c4bbdc-c0 ul.kt-svg-icon-list{grid-row-gap:10px;}}@media all and (max-width: 767px){.wp-block-kadence-iconlist.kt-svg-icon-list-items_c4bbdc-c0 ul.kt-svg-icon-list{grid-row-gap:10px;}}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items_c4bbdc-c0 kt-svg-icon-list-columns-1 alignnone kt-list-icon-aligntop\"><ul class=\"kt-svg-icon-list\">\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_c79ed8-30\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Audit Image SEO<\/strong><\/span><\/li>\n<\/ul><\/div>\n\n\n\n<p>Image optimization should be noticed, too &#8211; images need descriptive file names, and alt text attributes to show up properly in image searches! Image Optimization for Local Search consists of two parts: Keyword Usage and Page Load Speed. You can evaluate both using tools like ScreamingFrog.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_324c06-00, .wp-block-kadence-advancedheading.kt-adv-heading_324c06-00[data-kb-block=\"kb-adv-heading_324c06-00\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_324c06-00 mark, .wp-block-kadence-advancedheading.kt-adv-heading_324c06-00[data-kb-block=\"kb-adv-heading_324c06-00\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading_324c06-00 wp-block-kadence-advancedheading has-vivid-cyan-blue-color has-text-color\" data-kb-block=\"kb-adv-heading_324c06-00\"><strong>FAQs in Relation to How to Conduct a Local Seo audit<\/strong><\/h2>\n\n\n<style>.kt-accordion-id_de272e-5d .kt-accordion-panel-inner{border-top:1px solid #0693e3;border-right:1px solid #0693e3;border-bottom:1px solid #0693e3;border-left:1px solid #0693e3;border-top-left-radius:28px;border-top-right-radius:28px;border-bottom-right-radius:28px;border-bottom-left-radius:28px;background:#ffffff;padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kt-accordion-id_de272e-5d .wp-block-kadence-pane .kt-accordion-header-wrap .kt-blocks-accordion-header{border-top:0px solid #f2f2f2;border-right:0px solid #f2f2f2;border-bottom:0px solid #f2f2f2;border-left:0px solid #f2f2f2;border-top-left-radius:18px;border-top-right-radius:18px;border-bottom-right-radius:18px;border-bottom-left-radius:18px;background:rgba(252,185,0,0.26);color:#555555;padding-top:14px;padding-right:16px;padding-bottom:14px;padding-left:16px;}.kt-accordion-wrap.kt-accordion-id_de272e-5d > .kt-accordion-inner-wrap > .kt-accordion-pane > .kt-accordion-header-wrap{margin-top:10px;}.single-content .wp-block-kadence-pane>h2:first-child,\n\t\t\t.single-content .wp-block-kadence-pane>h3:first-child,\n\t\t\t.single-content .wp-block-kadence-pane>h4:first-child,\n\t\t\t.single-content .wp-block-kadence-pane>h5:first-child,\n\t\t\t.single-content .wp-block-kadence-pane>h6:first-child{margin-top:10px;}.kt-accordion-id_de272e-5d:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id_de272e-5d:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-icon-trigger:before{background:#555555;}.kt-accordion-id_de272e-5d:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger{background:#555555;}.kt-accordion-id_de272e-5d:not( .kt-accodion-icon-style-basic ):not( 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body:not(.hide-focus-outline) .kt-accordion-id_de272e-5d:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header:focus .kt-blocks-accordion-icon-trigger{background:#000000;}.kt-accordion-id_de272e-5d:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id_de272e-5d:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:before, body:not(.hide-focus-outline) .kt-accordion-id_de272e-5d:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header:focus .kt-blocks-accordion-icon-trigger:after, body:not(.hide-focus-outline) .kt-accordion-id_de272e-5d:not( 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.kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:before{background:#ffffff;}.kt-accordion-id_de272e-5d:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger{background:#ffffff;}.kt-accordion-id_de272e-5d:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id_de272e-5d:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:before{background:#fcb900;}@media all and (max-width: 1024px){.kt-accordion-id_de272e-5d .kt-accordion-panel-inner{border-top:1px solid #0693e3;border-right:1px solid #0693e3;border-bottom:1px solid #0693e3;border-left:1px solid #0693e3;}}@media all and (max-width: 1024px){.kt-accordion-id_de272e-5d .wp-block-kadence-pane .kt-accordion-header-wrap .kt-blocks-accordion-header{border-top:0px solid #f2f2f2;border-right:0px solid #f2f2f2;border-bottom:0px solid #f2f2f2;border-left:0px solid #f2f2f2;}}@media all and (max-width: 1024px){.kt-accordion-id_de272e-5d .kt-accordion-header-wrap .kt-blocks-accordion-header:hover, body:not(.hide-focus-outline) .kt-accordion-id_de272e-5d .kt-accordion-header-wrap .kt-blocks-accordion-header:focus{border-top-color:#eeeeee;border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#eeeeee;border-left-style:solid;}}@media all and (max-width: 1024px){.kt-accordion-id_de272e-5d .kt-accordion-header-wrap .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:#f3690e;border-top-style:solid;border-right-color:#f3690e;border-right-style:solid;border-bottom-color:#f3690e;border-bottom-style:solid;border-left-color:#f3690e;border-left-style:solid;}}@media all and (max-width: 767px){.kt-accordion-id_de272e-5d .kt-accordion-panel-inner{border-top:1px solid #0693e3;border-right:1px solid #0693e3;border-bottom:1px solid #0693e3;border-left:1px solid #0693e3;}.kt-accordion-id_de272e-5d .wp-block-kadence-pane .kt-accordion-header-wrap .kt-blocks-accordion-header{border-top:0px solid #f2f2f2;border-right:0px solid #f2f2f2;border-bottom:0px solid #f2f2f2;border-left:0px solid #f2f2f2;}.kt-accordion-id_de272e-5d .kt-accordion-header-wrap .kt-blocks-accordion-header:hover, body:not(.hide-focus-outline) .kt-accordion-id_de272e-5d .kt-accordion-header-wrap .kt-blocks-accordion-header:focus{border-top-color:#eeeeee;border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#eeeeee;border-left-style:solid;}.kt-accordion-id_de272e-5d .kt-accordion-header-wrap .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:#f3690e;border-top-style:solid;border-right-color:#f3690e;border-right-style:solid;border-bottom-color:#f3690e;border-bottom-style:solid;border-left-color:#f3690e;border-left-style:solid;}}<\/style>\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-id_de272e-5d kt-accordion-has-4-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-basic kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-1 kt-pane_aaee5e-5d\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>How do you conduct a local SEO audit ?<\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>A local SEO audit involves evaluating a website&#8217;s performance in terms of its visibility on search engine results pages (SERPs). This includes analyzing the site&#8217;s structure, content quality, keyword optimization, and backlink profile. Additionally, an audit should also assess technical factors such as page speed and mobile-friendliness. The goal is to identify areas for improvement that can help boost organic rankings in SERP results.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-2 kt-pane_c72e33-a6\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>What should an SEO audit include?<\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>An SEO audit should include a comprehensive review of the website&#8217;s technical structure, content quality, keyword optimization, and backlink profile. It should also assess the current performance of organic search engine rankings to identify any areas that need improvement or further optimization. Finally, it should analyze competitor websites to understand what strategies they are using for success and how this can be applied to your site.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-3 kt-pane_20ed3f-ce\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>What should an SEO audit include ?<\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>An SEO audit should include a comprehensive review of the website&#8217;s technical structure, content quality, keyword optimization, and backlink profile. It should also assess the current performance of organic search engine rankings to identify any areas that need improvement or further optimization. Finally, it should analyze competitor websites to understand what strategies they are using for success and how this can be applied to your site.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-4 kt-pane_71ad6e-0b\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>What&#8217;s the first thing you look at when doing an SEO audit?<\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>The initial phase of an SEO review requires assessing the website&#8217;s technical setup, such as loading speed, mobile-friendliness, safety protocols, and coding principles. This includes evaluating page speed, mobile-friendliness, security protocols, and coding standards. Additionally, it&#8217;s important to assess internal linking structures and external backlinks pointing to the site. Once this analysis is complete, you can analyze content quality and keyword optimization for organic search engine visibility. Finally, tracking analytics such as bounce rate and user behavior should be monitored to identify potential issues or improvement opportunities.<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Conclusion<\/strong><\/h3>\n\n\n\n<p>A local SEO audit is necessary for any company looking to establish an online presence. It can help identify areas of improvement, improve visibility in search engine results pages (SERPs), and boost overall website performance. With the right approach and dedication, you can create a strong foundation for success with Local SEO.<\/p>\n\n\n\n<p>Take your local SEO to the next level with <a href=\"https:\/\/optilocal.org\" target=\"_blank\" rel=\"noreferrer noopener\">OptiLocal<\/a>&#8216;s comprehensive audit and optimization services. Let us help you maximize visibility, boost traffic, and increase conversions in your local market today!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are you looking to increase the visibility of your local business online? Conducting a local SEO audit is an essential step in [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":40004,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":"","_wp_stack_schedule":false},"categories":[10],"tags":[],"modified_by":null,"taxonomy_info":{"category":[{"value":10,"label":"SEO"}]},"featured_image_src_large":["https:\/\/optilocal.org\/wp-content\/uploads\/2023\/05\/kqpxxq-ggca-1024x683.jpg",1000,667,true],"author_info":{"display_name":"OptiLocal","author_link":"https:\/\/optilocal.org\/about"},"comment_info":0,"category_info":[{"term_id":10,"name":"SEO","slug":"seo","term_group":0,"term_taxonomy_id":10,"taxonomy":"category","description":"","parent":0,"count":49,"filter":"raw","cat_ID":10,"category_count":49,"category_description":"","cat_name":"SEO","category_nicename":"seo","category_parent":0}],"tag_info":false,"_links":{"self":[{"href":"https:\/\/optilocal.org\/wp-json\/wp\/v2\/posts\/39996"}],"collection":[{"href":"https:\/\/optilocal.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/optilocal.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/optilocal.org\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/optilocal.org\/wp-json\/wp\/v2\/comments?post=39996"}],"version-history":[{"count":1,"href":"https:\/\/optilocal.org\/wp-json\/wp\/v2\/posts\/39996\/revisions"}],"predecessor-version":[{"id":40005,"href":"https:\/\/optilocal.org\/wp-json\/wp\/v2\/posts\/39996\/revisions\/40005"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/optilocal.org\/wp-json\/wp\/v2\/media\/40004"}],"wp:attachment":[{"href":"https:\/\/optilocal.org\/wp-json\/wp\/v2\/media?parent=39996"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/optilocal.org\/wp-json\/wp\/v2\/categories?post=39996"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/optilocal.org\/wp-json\/wp\/v2\/tags?post=39996"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}