{"id":40069,"date":"2023-05-04T18:04:40","date_gmt":"2023-05-04T18:04:40","guid":{"rendered":"https:\/\/optilocal.org\/?p=40069"},"modified":"2023-10-10T21:12:24","modified_gmt":"2023-10-10T21:12:24","slug":"brand-awareness","status":"publish","type":"post","link":"https:\/\/optilocal.org\/brand-awareness\/","title":{"rendered":"3 Ideas for Boosting Brand Visibility"},"content":{"rendered":"\n<p>Have you come across individuals who identify themselves as &#8220;Apple people,&#8221; &#8220;Nike people,&#8221; or &#8220;Trader Joe&#8217;s&#8221; people? This is the power of brand visibility, which enables a brand to become part of a consumer&#8217;s lifestyle and purchasing patterns, making them repeat customers without much thought. This blog will explore how to boost brand visibility,\u00a0 establish it among your target audience, and create campaigns that foster its growth and evolution alongside your business. So, let&#8217;s jump right in.<\/p>\n\n\n<style>.kb-image_e79abd-cc.kb-image-is-ratio-size, .kb-image_e79abd-cc .kb-image-is-ratio-size{max-width:536px;width:100%;}.wp-block-kadence-column > .kt-inside-inner-col > .kb-image_e79abd-cc.kb-image-is-ratio-size, .wp-block-kadence-column > .kt-inside-inner-col > .kb-image_e79abd-cc .kb-image-is-ratio-size{align-self:unset;}.kb-image_e79abd-cc figure{max-width:536px;}.kb-image_e79abd-cc .image-is-svg, .kb-image_e79abd-cc .image-is-svg img{width:100%;}.kb-image_e79abd-cc .kb-image-has-overlay:after{opacity:0.3;}.kb-image_e79abd-cc img.kb-img, .kb-image_e79abd-cc .kb-img img{border-top-left-radius:28px;border-top-right-radius:28px;border-bottom-right-radius:28px;border-bottom-left-radius:28px;box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);filter:drop-shadow(0px 0px 14px rgba(0, 0, 0, 0.2));}<\/style>\n<div class=\"wp-block-kadence-image kb-image_e79abd-cc\"><figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"531\" height=\"317\" src=\"https:\/\/optilocal.org\/wp-content\/uploads\/2023\/05\/image-109.png\" alt=\"\" class=\"kb-img wp-image-40070\" title=\"\" srcset=\"https:\/\/optilocal.org\/wp-content\/uploads\/2023\/05\/image-109.png 531w, https:\/\/optilocal.org\/wp-content\/uploads\/2023\/05\/image-109-300x179.png 300w\" sizes=\"(max-width: 531px) 100vw, 531px\" \/><\/figure><\/div>\n\n\n<style>.kb-table-of-content-nav.kb-table-of-content-id_9f1764-17 .kb-table-of-content-wrap{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);background-color:rgba(142,209,252,0.12);border-top:1px solid #0693e3;border-right:1px solid #0693e3;border-bottom:1px solid #0693e3;border-left:1px solid #0693e3;border-top-left-radius:28px;border-top-right-radius:28px;border-bottom-right-radius:28px;border-bottom-left-radius:28px;}.kb-table-of-content-nav.kb-table-of-content-id_9f1764-17 .kb-table-of-contents-title-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id_9f1764-17 .kb-table-of-contents-title{font-weight:regular;font-style:normal;}.kb-table-of-content-nav.kb-table-of-content-id_9f1764-17 .kb-table-of-content-wrap .kb-table-of-content-list{font-weight:regular;font-style:normal;margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-right:0px;margin-bottom:0px;margin-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id_9f1764-17 .kb-toggle-icon-style-basiccircle .kb-table-of-contents-icon-trigger:after, .kb-table-of-content-nav.kb-table-of-content-id_9f1764-17 .kb-toggle-icon-style-basiccircle .kb-table-of-contents-icon-trigger:before, .kb-table-of-content-nav.kb-table-of-content-id_9f1764-17 .kb-toggle-icon-style-arrowcircle .kb-table-of-contents-icon-trigger:after, .kb-table-of-content-nav.kb-table-of-content-id_9f1764-17 .kb-toggle-icon-style-arrowcircle .kb-table-of-contents-icon-trigger:before, .kb-table-of-content-nav.kb-table-of-content-id_9f1764-17 .kb-toggle-icon-style-xclosecircle .kb-table-of-contents-icon-trigger:after, .kb-table-of-content-nav.kb-table-of-content-id_9f1764-17 .kb-toggle-icon-style-xclosecircle .kb-table-of-contents-icon-trigger:before{background-color:rgba(142,209,252,0.12);}@media all and (max-width: 1024px){.kb-table-of-content-nav.kb-table-of-content-id_9f1764-17 .kb-table-of-content-wrap{border-top:1px solid #0693e3;border-right:1px solid #0693e3;border-bottom:1px solid #0693e3;border-left:1px solid #0693e3;}}@media all and (max-width: 767px){.kb-table-of-content-nav.kb-table-of-content-id_9f1764-17 .kb-table-of-content-wrap{border-top:1px solid #0693e3;border-right:1px solid #0693e3;border-bottom:1px solid #0693e3;border-left:1px solid #0693e3;}}<\/style>\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_4593dd-9f, .wp-block-kadence-advancedheading.kt-adv-heading_4593dd-9f[data-kb-block=\"kb-adv-heading_4593dd-9f\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_4593dd-9f mark, .wp-block-kadence-advancedheading.kt-adv-heading_4593dd-9f[data-kb-block=\"kb-adv-heading_4593dd-9f\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading_4593dd-9f wp-block-kadence-advancedheading has-vivid-cyan-blue-color has-text-color\" data-kb-block=\"kb-adv-heading_4593dd-9f\"><strong>What is Brand Visibility means?<\/strong><\/h2>\n\n\n\n<p>Brand visibility or awareness is the extent to which customers are familiar with and recognize a brand in the marketplace. It&#8217;s an important factor in customer loyalty, purchase decisions, and the overall success of any business. The more aware consumers are of your brand, the more likely they will buy from you or recommend your products or services to others.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_ce462f-85, .wp-block-kadence-advancedheading.kt-adv-heading_ce462f-85[data-kb-block=\"kb-adv-heading_ce462f-85\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_ce462f-85 mark, .wp-block-kadence-advancedheading.kt-adv-heading_ce462f-85[data-kb-block=\"kb-adv-heading_ce462f-85\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading_ce462f-85 wp-block-kadence-advancedheading has-vivid-cyan-blue-color has-text-color\" data-kb-block=\"kb-adv-heading_ce462f-85\"><strong>Why is Brand Visibility Important for B2B?<\/strong><\/h2>\n\n\n\n<p>Brand visibility is an important factor for any business, but especially so in the B2B world. It\u2019s essential that potential customers can easily find and recognize your brand when they are searching for products or services like yours.\u00a0A popular example of this would be\u00a0<a href=\"https:\/\/www.coca-colacompany.com\/news\/coca-colas-polar-bears\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">the Coke Christmas Polar Bears<\/a>. The aim is to associate Coca-Cola with joyful Christmas recollections, prompting you to incorporate it into every festive occasion and, ideally, whenever you encounter positive situations. This enhances its visibility and strengthens the brand&#8217;s association with pleasant emotions. Visibility helps build trust with potential customers, leading to more sales and a larger customer base.<\/p>\n\n\n\n<p>The first step in increasing visibility is building brand awareness.&nbsp;This involves creating content that speaks directly to your target audience and getting it out through various channels such as social media, search engine optimization (SEO), email campaigns, and online advertising. Content should be tailored specifically to each channel you use; this will help ensure that your message reaches the right people at the right time.<\/p>\n\n\n\n<p>Additionally, having a strong presence on popular review sites such as Yelp or Google My Business can increase visibility by allowing potential customers to read reviews from other satisfied customers before making their purchase decision.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_fc9a81-b7, .wp-block-kadence-advancedheading.kt-adv-heading_fc9a81-b7[data-kb-block=\"kb-adv-heading_fc9a81-b7\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_fc9a81-b7 mark, .wp-block-kadence-advancedheading.kt-adv-heading_fc9a81-b7[data-kb-block=\"kb-adv-heading_fc9a81-b7\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading_fc9a81-b7 wp-block-kadence-advancedheading has-vivid-cyan-blue-color has-text-color\" data-kb-block=\"kb-adv-heading_fc9a81-b7\"><strong>How is Brand Visibility Measured ?<\/strong><\/h2>\n\n\n\n<p>Measuring brand visibility is essential for understanding the relationship between a business and its audience. There are several metrics that can be used to measure visibility, including:<\/p>\n\n\n<style>.kb-image_676bb4-6e.kb-image-is-ratio-size, .kb-image_676bb4-6e .kb-image-is-ratio-size{max-width:584px;width:100%;}.wp-block-kadence-column > .kt-inside-inner-col > .kb-image_676bb4-6e.kb-image-is-ratio-size, .wp-block-kadence-column > .kt-inside-inner-col > .kb-image_676bb4-6e .kb-image-is-ratio-size{align-self:unset;}.kb-image_676bb4-6e figure{max-width:584px;}.kb-image_676bb4-6e .image-is-svg, .kb-image_676bb4-6e .image-is-svg img{width:100%;}.kb-image_676bb4-6e .kb-image-has-overlay:after{opacity:0.3;}.kb-image_676bb4-6e img.kb-img, .kb-image_676bb4-6e .kb-img img{border-top-left-radius:28px;border-top-right-radius:28px;border-bottom-right-radius:28px;border-bottom-left-radius:28px;box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);filter:drop-shadow(0px 0px 14px rgba(0, 0, 0, 0.2));}<\/style>\n<div class=\"wp-block-kadence-image kb-image_676bb4-6e\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"594\" height=\"399\" src=\"https:\/\/optilocal.org\/wp-content\/uploads\/2023\/05\/image-110.png\" alt=\"Brand Visibility\" class=\"kb-img wp-image-40071\" title=\"\" srcset=\"https:\/\/optilocal.org\/wp-content\/uploads\/2023\/05\/image-110.png 594w, https:\/\/optilocal.org\/wp-content\/uploads\/2023\/05\/image-110-300x202.png 300w\" sizes=\"(max-width: 594px) 100vw, 594px\" \/><\/figure><\/div>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items_4b71a6-a2:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_4b71a6-a2 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:var(--global-kb-spacing-md, 2rem);}.wp-block-kadence-iconlist.kt-svg-icon-list-items_4b71a6-a2 ul.kt-svg-icon-list{grid-row-gap:10px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_4b71a6-a2 .kb-svg-icon-wrap{font-size:22px;color:#fcb900;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_4b71a6-a2 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items_4b71a6-a2 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}@media all and (max-width: 1024px){.wp-block-kadence-iconlist.kt-svg-icon-list-items_4b71a6-a2 ul.kt-svg-icon-list{grid-row-gap:10px;}}@media all and (max-width: 767px){.wp-block-kadence-iconlist.kt-svg-icon-list-items_4b71a6-a2 ul.kt-svg-icon-list{grid-row-gap:10px;}}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items_4b71a6-a2 kt-svg-icon-list-columns-1 alignnone kt-list-icon-aligntop\"><ul class=\"kt-svg-icon-list\">\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_f4d758-4d\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Viewability<\/strong><\/span><\/li>\n<\/ul><\/div>\n\n\n\n<p>Viewability refers to how many people see an advertisement or other content. <a href=\"https:\/\/support.google.com\/google-ads\/answer\/2375431?hl=en\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">This metric measures<\/a> whether the ad was seen by at least 50% of its target audience within two seconds or more. It\u2019s important to note that this doesn\u2019t necessarily mean that someone interacted with the ad; it just means they saw it.<\/p>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items_8714f4-94:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_8714f4-94 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:var(--global-kb-spacing-md, 2rem);}.wp-block-kadence-iconlist.kt-svg-icon-list-items_8714f4-94 ul.kt-svg-icon-list{grid-row-gap:10px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_8714f4-94 .kb-svg-icon-wrap{font-size:22px;color:#fcb900;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_8714f4-94 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items_8714f4-94 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}@media all and (max-width: 1024px){.wp-block-kadence-iconlist.kt-svg-icon-list-items_8714f4-94 ul.kt-svg-icon-list{grid-row-gap:10px;}}@media all and (max-width: 767px){.wp-block-kadence-iconlist.kt-svg-icon-list-items_8714f4-94 ul.kt-svg-icon-list{grid-row-gap:10px;}}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items_8714f4-94 kt-svg-icon-list-columns-1 alignnone kt-list-icon-aligntop\"><ul class=\"kt-svg-icon-list\">\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_84c4a2-50\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>In-View Time<\/strong><\/span><\/li>\n<\/ul><\/div>\n\n\n\n<p>In-view time is another way to measure brand visibility, as it tracks how long viewers spend looking at a particular piece of content before moving on. The longer someone spends viewing an ad or post, the more likely they are to remember it and take action afterward \u2013 making this metric especially valuable for businesses trying to increase their reach online.<\/p>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items_882218-bb:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_882218-bb ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:var(--global-kb-spacing-md, 2rem);}.wp-block-kadence-iconlist.kt-svg-icon-list-items_882218-bb ul.kt-svg-icon-list{grid-row-gap:10px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_882218-bb .kb-svg-icon-wrap{font-size:22px;color:#fcb900;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_882218-bb ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items_882218-bb ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}@media all and (max-width: 1024px){.wp-block-kadence-iconlist.kt-svg-icon-list-items_882218-bb ul.kt-svg-icon-list{grid-row-gap:10px;}}@media all and (max-width: 767px){.wp-block-kadence-iconlist.kt-svg-icon-list-items_882218-bb ul.kt-svg-icon-list{grid-row-gap:10px;}}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items_882218-bb kt-svg-icon-list-columns-1 alignnone kt-list-icon-aligntop\"><ul class=\"kt-svg-icon-list\">\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_1e8a48-62\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Video Completion Rate<\/strong><\/span><\/li>\n<\/ul><\/div>\n\n\n\n<p>Video completion rate is also useful when measuring brand visibility as it indicates how many people watched an entire video from start to finish instead of dropping off halfway through (or not watching at all). A high video completion rate suggests that viewers were engaged enough with your content to watch until the end \u2013 meaning you have successfully captured their attention!<\/p>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items_c9a681-42:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_c9a681-42 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:var(--global-kb-spacing-md, 2rem);}.wp-block-kadence-iconlist.kt-svg-icon-list-items_c9a681-42 ul.kt-svg-icon-list{grid-row-gap:10px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_c9a681-42 .kb-svg-icon-wrap{font-size:22px;color:#fcb900;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_c9a681-42 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items_c9a681-42 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}@media all and (max-width: 1024px){.wp-block-kadence-iconlist.kt-svg-icon-list-items_c9a681-42 ul.kt-svg-icon-list{grid-row-gap:10px;}}@media all and (max-width: 767px){.wp-block-kadence-iconlist.kt-svg-icon-list-items_c9a681-42 ul.kt-svg-icon-list{grid-row-gap:10px;}}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items_c9a681-42 kt-svg-icon-list-columns-1 alignnone kt-list-icon-aligntop\"><ul class=\"kt-svg-icon-list\">\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_96c1cc-11\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Engagement<\/strong><\/span><\/li>\n<\/ul><\/div>\n\n\n\n<p>Engagement is another key factor when measuring brand visibility, as it reflects how much interaction your posts receive from followers on social media platforms such as Twitter and Instagram. Likes, comments, and shares all contribute towards increasing engagement levels which can help boost your overall reach online if done correctly.<\/p>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items_38a2bf-75:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_38a2bf-75 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:var(--global-kb-spacing-md, 2rem);}.wp-block-kadence-iconlist.kt-svg-icon-list-items_38a2bf-75 ul.kt-svg-icon-list{grid-row-gap:10px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_38a2bf-75 .kb-svg-icon-wrap{font-size:22px;color:#fcb900;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_38a2bf-75 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items_38a2bf-75 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}@media all and (max-width: 1024px){.wp-block-kadence-iconlist.kt-svg-icon-list-items_38a2bf-75 ul.kt-svg-icon-list{grid-row-gap:10px;}}@media all and (max-width: 767px){.wp-block-kadence-iconlist.kt-svg-icon-list-items_38a2bf-75 ul.kt-svg-icon-list{grid-row-gap:10px;}}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items_38a2bf-75 kt-svg-icon-list-columns-1 alignnone kt-list-icon-aligntop\"><ul class=\"kt-svg-icon-list\">\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_fea11f-31\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Sentiment Analysis<\/strong><\/span><\/li>\n<\/ul><\/div>\n\n\n\n<p>Sentiment analysis looks into customer feedback related directly to a product or service offered by a company &#8211; allowing them to gain insight into what customers think about their offering(s). Through sentiment analysis, companies can identify areas where improvements need to be made for customers to have better experiences with product services offered by the said company &#8211; thus helping improve overall brand visibility over time.<\/p>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items_64e85d-d1:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_64e85d-d1 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:var(--global-kb-spacing-md, 2rem);}.wp-block-kadence-iconlist.kt-svg-icon-list-items_64e85d-d1 ul.kt-svg-icon-list{grid-row-gap:10px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_64e85d-d1 .kb-svg-icon-wrap{font-size:22px;color:#fcb900;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_64e85d-d1 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items_64e85d-d1 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}@media all and (max-width: 1024px){.wp-block-kadence-iconlist.kt-svg-icon-list-items_64e85d-d1 ul.kt-svg-icon-list{grid-row-gap:10px;}}@media all and (max-width: 767px){.wp-block-kadence-iconlist.kt-svg-icon-list-items_64e85d-d1 ul.kt-svg-icon-list{grid-row-gap:10px;}}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items_64e85d-d1 kt-svg-icon-list-columns-1 alignnone kt-list-icon-aligntop\"><ul class=\"kt-svg-icon-list\">\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-_02c575-9a\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Number of Mentions<\/strong><\/span><\/li>\n<\/ul><\/div>\n\n\n\n<p>Finally, there&#8217;s the number of mentions which measures the total amount times a certain keyword has been mentioned across various channels such as blogs &amp; forums, etc., providing insights into what topics are trending among consumers who may potentially be interested in buying services products offered by the said company &#8211; ultimately leading increased exposure &amp; improved reputation amongst potential buyers &amp; customers alike.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_f572e5-35, .wp-block-kadence-advancedheading.kt-adv-heading_f572e5-35[data-kb-block=\"kb-adv-heading_f572e5-35\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_f572e5-35 mark, .wp-block-kadence-advancedheading.kt-adv-heading_f572e5-35[data-kb-block=\"kb-adv-heading_f572e5-35\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading_f572e5-35 wp-block-kadence-advancedheading has-vivid-cyan-blue-color has-text-color\" data-kb-block=\"kb-adv-heading_f572e5-35\"><strong>Understand Your Brand&#8217;s Online Reputation<\/strong><\/h2>\n\n\n\n<p>Your brand&#8217;s online reputation is essential to remain competitive and relevant in the digital age. It&#8217;s important to know what people say about your business, good and bad, so you can make informed decisions on how best to improve it. That\u2019s where OptiLocal comes in \u2013 they provide an instant scorecard that gives you insight into how customers view your brand online and help you take actionable steps towards improving it if necessary. Their scorecard includes review highlights, ratings, keyword trends, and more so you can get a comprehensive overview of your company\u2019s standing with customers across all channels. This way, you can identify areas for improvement or use customer feedback as inspiration for new marketing strategies that will benefit your business long-term.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_133a82-a8, .wp-block-kadence-advancedheading.kt-adv-heading_133a82-a8[data-kb-block=\"kb-adv-heading_133a82-a8\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_133a82-a8 mark, .wp-block-kadence-advancedheading.kt-adv-heading_133a82-a8[data-kb-block=\"kb-adv-heading_133a82-a8\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading_133a82-a8 wp-block-kadence-advancedheading has-vivid-cyan-blue-color has-text-color\" data-kb-block=\"kb-adv-heading_133a82-a8\"><strong>How to Increase Brand Visibility : 3 Great Ideas<\/strong><\/h2>\n\n\n\n<p>Encourage your satisfied customers to spread the word about your product or service, as it is often said that this is the best form of advertisement money can buy. There are 3 major great ideas to increase your brand visibility as the following:<\/p>\n\n\n<style>.kb-image_4cb09d-86.kb-image-is-ratio-size, .kb-image_4cb09d-86 .kb-image-is-ratio-size{max-width:586px;width:100%;}.wp-block-kadence-column > .kt-inside-inner-col > .kb-image_4cb09d-86.kb-image-is-ratio-size, .wp-block-kadence-column > .kt-inside-inner-col > .kb-image_4cb09d-86 .kb-image-is-ratio-size{align-self:unset;}.kb-image_4cb09d-86 figure{max-width:586px;}.kb-image_4cb09d-86 .image-is-svg, .kb-image_4cb09d-86 .image-is-svg img{width:100%;}.kb-image_4cb09d-86 .kb-image-has-overlay:after{opacity:0.3;}.kb-image_4cb09d-86 img.kb-img, .kb-image_4cb09d-86 .kb-img img{border-top-left-radius:28px;border-top-right-radius:28px;border-bottom-right-radius:28px;border-bottom-left-radius:28px;box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);filter:drop-shadow(0px 0px 14px rgba(0, 0, 0, 0.2));}<\/style>\n<div class=\"wp-block-kadence-image kb-image_4cb09d-86\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"605\" height=\"341\" src=\"https:\/\/optilocal.org\/wp-content\/uploads\/2023\/05\/image-111.png\" alt=\"Increase Brand Visibility\" class=\"kb-img wp-image-40073\" title=\"\" srcset=\"https:\/\/optilocal.org\/wp-content\/uploads\/2023\/05\/image-111.png 605w, https:\/\/optilocal.org\/wp-content\/uploads\/2023\/05\/image-111-300x169.png 300w\" sizes=\"(max-width: 605px) 100vw, 605px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">#<strong>1. Optimize Local Listings<\/strong><\/h3>\n\n\n\n<p>Local listings are essential for businesses looking to increase their brand visibility online. Claiming and optimizing your local listings is the first step in establishing an online presence for your business. Ensure all of the information you provide on these listings is accurate, complete, and up-to-date \u2013 this will help ensure that potential customers can find you when searching for your business online. Additionally, having a consistent NAP (name, address, phone number) across your local listings will help improve search engine rankings and make it easier for customers to contact you directly.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">#<strong>2. Leverage Social Media Platforms<\/strong><\/h3>\n\n\n\n<p>Social media platforms are powerful tools when it comes to increasing brand visibility and connecting with potential customers in a meaningful way. Create accounts on different social networks such as Facebook, Twitter, Instagram, or LinkedIn and use them regularly to engage with followers by sharing content related to your products or services; respond promptly whenever someone comments or messages you; run targeted ads; participate in relevant conversations; collaborate with influencers who share similar values as yours; etc. Doing so will boost engagement and create more opportunities for people to learn about what makes your business unique from its competitors &#8211; which could lead them closer to making a purchase decision later down the road.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">#<strong>3. Monitor &amp; Manage Your Online Reputation<\/strong><\/h3>\n\n\n\n<p>It is undeniable that reviews have become a key factor in swaying customer decisions. An unfavorable review can quickly outshine multiple positive ones if not managed properly. Consequently, monitoring and managing your online reputation should be of the utmost importance for marketers looking to raise brand visibility &#8211; keep tabs on references to your company across various channels such as blogs and forums with tools like Google Alerts or Mentionlytics; respond swiftly and appropriately whenever someone expresses an opinion about your product\/service (whether it&#8217;s good or bad); reach out proactively via email campaigns or social media messages encouraging existing customers\/clients\/partners, etc. to leave reviews on third-party sites such as Yelp or TripAdvisor, etc. Combining all these steps will help strengthen relationships between potential clients and current patrons while creating additional opportunities for new leads. Utilize these ideas to ensure you are making an impact with potential customers and giving yourself every opportunity for success.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_6acf6e-b0, .wp-block-kadence-advancedheading.kt-adv-heading_6acf6e-b0[data-kb-block=\"kb-adv-heading_6acf6e-b0\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_6acf6e-b0 mark, .wp-block-kadence-advancedheading.kt-adv-heading_6acf6e-b0[data-kb-block=\"kb-adv-heading_6acf6e-b0\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading_6acf6e-b0 wp-block-kadence-advancedheading has-vivid-cyan-blue-color has-text-color\" data-kb-block=\"kb-adv-heading_6acf6e-b0\"><strong>FAQs about 3 Ideas to Help Your Team Increase Brand Visibility<\/strong><\/h2>\n\n\n<style>.kt-accordion-id_34f815-ad .kt-accordion-panel-inner{border-top:1px solid #0693e3;border-right:1px solid #0693e3;border-bottom:1px solid #0693e3;border-left:1px solid #0693e3;border-top-left-radius:28px;border-top-right-radius:28px;border-bottom-right-radius:28px;border-bottom-left-radius:28px;background:#ffffff;padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kt-accordion-id_34f815-ad .wp-block-kadence-pane .kt-accordion-header-wrap .kt-blocks-accordion-header{border-top:0px solid #f2f2f2;border-right:0px solid #f2f2f2;border-bottom:0px solid #f2f2f2;border-left:0px solid #f2f2f2;border-top-left-radius:18px;border-top-right-radius:18px;border-bottom-right-radius:18px;border-bottom-left-radius:18px;background:rgba(252,185,0,0.26);color:#555555;padding-top:14px;padding-right:16px;padding-bottom:14px;padding-left:16px;}.kt-accordion-wrap.kt-accordion-id_34f815-ad > .kt-accordion-inner-wrap > .kt-accordion-pane > 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(max-width: 1024px){.kt-accordion-id_34f815-ad .kt-accordion-panel-inner{border-top:1px solid #0693e3;border-right:1px solid #0693e3;border-bottom:1px solid #0693e3;border-left:1px solid #0693e3;}}@media all and (max-width: 1024px){.kt-accordion-id_34f815-ad .wp-block-kadence-pane .kt-accordion-header-wrap .kt-blocks-accordion-header{border-top:0px solid #f2f2f2;border-right:0px solid #f2f2f2;border-bottom:0px solid #f2f2f2;border-left:0px solid #f2f2f2;}}@media all and (max-width: 1024px){.kt-accordion-id_34f815-ad .kt-accordion-header-wrap .kt-blocks-accordion-header:hover, body:not(.hide-focus-outline) .kt-accordion-id_34f815-ad .kt-accordion-header-wrap .kt-blocks-accordion-header:focus{border-top-color:#eeeeee;border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#eeeeee;border-left-style:solid;}}@media all and (max-width: 1024px){.kt-accordion-id_34f815-ad .kt-accordion-header-wrap .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:#f3690e;border-top-style:solid;border-right-color:#f3690e;border-right-style:solid;border-bottom-color:#f3690e;border-bottom-style:solid;border-left-color:#f3690e;border-left-style:solid;}}@media all and (max-width: 767px){.kt-accordion-id_34f815-ad .kt-accordion-panel-inner{border-top:1px solid #0693e3;border-right:1px solid #0693e3;border-bottom:1px solid #0693e3;border-left:1px solid #0693e3;}.kt-accordion-id_34f815-ad .wp-block-kadence-pane .kt-accordion-header-wrap .kt-blocks-accordion-header{border-top:0px solid #f2f2f2;border-right:0px solid #f2f2f2;border-bottom:0px solid #f2f2f2;border-left:0px solid #f2f2f2;}.kt-accordion-id_34f815-ad .kt-accordion-header-wrap .kt-blocks-accordion-header:hover, body:not(.hide-focus-outline) .kt-accordion-id_34f815-ad .kt-accordion-header-wrap .kt-blocks-accordion-header:focus{border-top-color:#eeeeee;border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#eeeeee;border-left-style:solid;}.kt-accordion-id_34f815-ad .kt-accordion-header-wrap .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:#f3690e;border-top-style:solid;border-right-color:#f3690e;border-right-style:solid;border-bottom-color:#f3690e;border-bottom-style:solid;border-left-color:#f3690e;border-left-style:solid;}}<\/style>\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-id_34f815-ad kt-accordion-has-2-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-basic kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-1 kt-pane_f8530f-0b\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>What are the 3 most important things when developing a brand ?<\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>1. Establishing a Unique Brand Identity: A brand\u2019s identity should be distinct and recognizable to customers, allowing them to recognize it in the marketplace easily.&nbsp;<\/p>\n\n\n\n<p>2. Developing Consistent Messaging: It is important for brands to develop messaging that resonates with their target market and conveys their values clearly across all communication channels.<\/p>\n\n\n\n<p>3. Building Connections Through Relationships: Successful branding requires more than just marketing tactics; relationships must also be established with key stakeholders such as partners\/suppliers\/influencers who can further spread awareness about the company&#8217;s offerings while providing valuable feedback on how they can improve the customer experience overall.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-2 kt-pane_3880bd-b8\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>What are three ways decent branding will help a business ?<\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>1. Branding creates a distinct persona for the company, aiding customers in distinguishing and recollecting it. It also sets expectations about what type of service or product they offer, so customers know what to expect when engaging with the company.<\/p>\n\n\n\n<p>2. Good branding builds trust between a business and its customers by conveying that its products are reliable and trustworthy. This leads to increased customer loyalty, which can lead to more sales over time as people become familiar with the brand&#8217;s offerings.<\/p>\n\n\n\n<p>3. Finally, effective branding will help businesses stand out from their competitors by creating an emotional connection with potential buyers through visuals such as logos or colors associated with their brand name or slogan; this can give them an edge in crowded markets where competition is fierce<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_2f0203-74, .wp-block-kadence-advancedheading.kt-adv-heading_2f0203-74[data-kb-block=\"kb-adv-heading_2f0203-74\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_2f0203-74 mark, .wp-block-kadence-advancedheading.kt-adv-heading_2f0203-74[data-kb-block=\"kb-adv-heading_2f0203-74\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading_2f0203-74 wp-block-kadence-advancedheading has-vivid-cyan-blue-color has-text-color\" data-kb-block=\"kb-adv-heading_2f0203-74\"><strong>Conclusion<\/strong><\/h2>\n\n\n\n<p>With these 3 ideas, you can help your team increase brand visibility and gain a competitive edge in the local market. Additionally, participating in local events and networking opportunities and regularly publishing quality content will contribute to an increased online presence. Finally, it is important to monitor your online reputation to address any potential issues quickly before they become more serious problems.<\/p>\n\n\n\n<p>Take your local marketing to the next level with <a href=\"https:\/\/optilocal.org\" target=\"_blank\" rel=\"noreferrer noopener\">OptiLocal<\/a>&#8216;s services. Increase brand visibility and reach more customers through website optimization, local SEO, content creation, and online reputation management.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Have you come across individuals who identify themselves as &#8220;Apple people,&#8221; &#8220;Nike people,&#8221; or &#8220;Trader Joe&#8217;s&#8221; people? This is the power of [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":40072,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_wp_stack_schedule":false,"footnotes":""},"categories":[41],"tags":[],"modified_by":null,"taxonomy_info":{"category":[{"value":41,"label":"Growth Marketing"}]},"featured_image_src_large":["https:\/\/optilocal.org\/wp-content\/uploads\/2023\/05\/8970669-1024x684.jpg",1000,668,true],"author_info":{"display_name":"OptiLocal","author_link":"https:\/\/optilocal.org\/about"},"comment_info":0,"category_info":[{"term_id":41,"name":"Growth Marketing","slug":"growth-marketing","term_group":0,"term_taxonomy_id":41,"taxonomy":"category","description":"","parent":0,"count":3,"filter":"raw","cat_ID":41,"category_count":3,"category_description":"","cat_name":"Growth Marketing","category_nicename":"growth-marketing","category_parent":0}],"tag_info":false,"_links":{"self":[{"href":"https:\/\/optilocal.org\/wp-json\/wp\/v2\/posts\/40069"}],"collection":[{"href":"https:\/\/optilocal.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/optilocal.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/optilocal.org\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/optilocal.org\/wp-json\/wp\/v2\/comments?post=40069"}],"version-history":[{"count":2,"href":"https:\/\/optilocal.org\/wp-json\/wp\/v2\/posts\/40069\/revisions"}],"predecessor-version":[{"id":40075,"href":"https:\/\/optilocal.org\/wp-json\/wp\/v2\/posts\/40069\/revisions\/40075"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/optilocal.org\/wp-json\/wp\/v2\/media\/40072"}],"wp:attachment":[{"href":"https:\/\/optilocal.org\/wp-json\/wp\/v2\/media?parent=40069"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/optilocal.org\/wp-json\/wp\/v2\/categories?post=40069"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/optilocal.org\/wp-json\/wp\/v2\/tags?post=40069"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}