Reputation management is an essential part of one’s marketing strategy. Unfortunately with the technology taking leap after leap and the Internet becoming our second nature, managing a given company’s online reputation has become a huge challenge, to put it mildly. Online reputation management is a complicated endeavor that requires great interpersonal skills and strategic planning.
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As most of you local entrepreneurs have already figured out, creating a website and a Facebook page for your business alone won't be enough to ensure satisfactorily site traffic and conversions. The revenue earned through online sales may still remain scarce and your website visits often would be rather disappointing. Don’t give in to desperation just yet: there is much you can do! ... Read the post
On Wednesday Google announced the roll-out of a huge update aimed to terminate the old Google Places as we know it. The new Google My Business is said to be just a dashboard improvement, however it brings us a much more significant change: the long-awaited integration of all products that Google has designed for the local business is now on. ... Read the post
Our Friday Q&A post will discuss several issues that Jennifer Martin, a San Francisco Business Coach at Zest Business Consulting, was so kind to draw our attention to. Jennifer helps worldwide business managers and leaders build a thriving business and she has a pretty clear idea of the common difficulties they go through. ... Read the post