Charlotte SEO Company

OptiLocal – Your Local SEO Company In Charlotte, NC

Our Local SEO agency in Charlotte provides excellent SEO services to target specific areas with relevant keywords and content, which will ultimately attract potential customers in those locations.

Do You Know?

46% of all Google searches are looking for local information.

For all local business owners in Charlotte, if your website lacks a strong local SEO strategy, you can lag behind your weakest competitors soon!

It’s high time you should start implementing local SEO strategies on your web pages or hire a reputable Charlotte SEO company like OptiLocal!

Local SEO services we provide:

✔ Extensive Local Keyword Research
Every Local SEO plan starts with thorough local keyword research specific to your location and industry. These keywords can then be integrated into your web pages and on your Google Business Profile.

At our Charlotte SEO agency, we use tools like Google’s Keyword Planner, SEMrush, and Ahrefs to identify highly competitive keywords that will drive more traffic to your website. By identifying relevant keywords with high search volume and low competition, our SEO content writers produce high-quality content tailored specifically for your target customers. Increased web traffic will lead to more readers converting into your customers.

Google Business Profile Optimization

A Google Business profile, formerly known as Google My Business, plays a crucial role in attracting potential customers searching for businesses like yours on Google Maps or through other searches.

A well-optimized Google Business Profile will help your business reach the local map pack, a group of three businesses that appear at the top of Google’s search results when someone searches for a specific keyword and location. These profile listings include basic information about each business, such as their name, address, phone number, hours of operation, and customer reviews.

Our Charlotte, North Carolina SEO company optimizes your Google Business profiles by:

• Ensuring all information provided is accurate and up-to-date
• Adding photos/videos highlighting products/services offered
• Including reviews from satisfied customers
• Making sure NAP (Name-Address-Phone number) is consistent across all platforms, including social media accounts & directories

Building And Managing Local Citations

Local citations play a crucial role in improving your search engine rankings for local searches. When Google crawl through the web searching for businesses that match user queries with location intent (e.g., “restaurants near me”), they look at various factors to determine which businesses should appear first in their results pages.

The more consistent and accurate NAP details they find across different websites about your business, the higher it will rank in local search results pages. This is why building high-quality citations from authoritative sources can boost your online presence and attract potential customers who are actively searching for products or services like yours.

How To Build Local Citations

Our Charlotte SEO experts follow a proven process when building and managing our clients’ local citations:

• Citation Audit: We start by conducting an audit of existing online directory listings or citations to identify inconsistencies or inaccuracies that could harm their online reputation.
• Citation Building: Next, we build new high-quality directories based on keyword research specific to each client’s industry niche using tools such as BrightLocal.com & Moz.com.
• Citation Monitoring: Finally, our Charlotte SEO professionals monitor all existing listings regularly, ensuring accuracy while identifying opportunities where additional directories may be beneficial.

Review Management

A positive review can go a long way when it comes to gaining new clients, while negative ones can hurt the reputation of even the best companies out there. We have an in-house marketing team that manages reviews left by previous customers about your services/products, as well as encourages new ones so that future clients see how reliable & trustworthy you are!

Local Link Building

Link building refers to getting links from external websites’ backlinks which helps boost visibility among target audiences & also improves search engine rankings.

Our internet marketing team reaches out to relevant local websites and directories for link-building opportunities, which establishes your business as a trusted source in the community.

Our team also creates high-quality content that other sites will want to link back to. This includes blog posts, infographics, videos, and more!

OptiLocal Provides Customized SEO Services In Charlotte

At OptiLocal, we understand that every Charlotte business owner has different aimas and goals. Hence, we first talk to our clients, get to know them better, and then plan our SEO strategies accordingly.

Here are our most common SEO services For your Charlotte business website.

➪ Web Development

If your business lacks an appealing website, here we are with the top-rated Charlotte Web designers! 

Besides creating a visually appealing website, we also ensure a user-friendly navigation system that plays a major role in attracting and retaining customers.

Studies show that 38% of users will stop engaging with a website if the content or layout is unattractive.

Customized Website Solutions
Our Charlotte web design company works closely with clients to understand their unique business objectives and target audience.

• We use responsive design techniques to ensure optimal viewing on desktops, tablets, and smartphones.
• We optimize page load times by minimizing code bloat and leveraging caching strategies where appropriate.
• We incorporate clear calls-to-action throughout the business website to encourage conversions from visitors into leads or customers.

Ongoing Maintenance & Support
Your website should be viewed as an ongoing investment rather than a one-time expense. That’s why at OptiLocal, we offer maintenance plans designed to keep your site up-to-date both technically (e.g., software updates) as well as content-wise (e.g., blog posts).

In addition to regular maintenance tasks such as backups and security checks, our team is also available to provide ongoing support and troubleshooting as needed.

➪ Comprehensive Keyword Research

The success of your online marketing efforts depends on how well you understand your target audience and what they are searching for. Our SEO experts conduct a comprehensive keyword research strategy to identify the most relevant and competitive keywords related to your business niche.

This helps us optimize your website content with these targeted keywords so that it appears in organic search results when potential customers search for products or services like yours.

We also analyze the competition’s use of these same keywords so that we can create a strategy that will help you outrank them in search engines.

➪ SEO Copywriting and Content Creation

Our first step in creating a great SEO copy is crafting compelling headlines and meta descriptions. These are the first things potential customers see when they find your website on a search engine results page (SERP). Our SEO copywriters know how to create attention-grabbing headlines and meta descriptions that will encourage users to click through to your site.

Product Descriptions That Sell
Our Charlotte SEO team also comprises the best-reviewed product description writers for ecommerce SEO. If you sell products online, then having persuasive product descriptions is also important for driving sales. Our SEO writers know how to highlight the benefits of each product while incorporating relevant keywords into the description.

Blogging for Better SEO Results
Blogging is an excellent way to improve your website’s organic search results by providing fresh, informative content regularly. We can help with everything from topic ideation to writing blog posts that engage readers and convert them to paying customers.

➪ Link Building: The Backbone of Search Engine Optimization

Link building involves acquiring links from other websites that point back to your site. These links are known as backlinks and serve as “votes” or endorsements for your website’s content.

The more high-quality backlinks you have pointing to your site, the more likely it is that search engines will view your site as authoritative and relevant for specific keywords or topics.

OptiLocal has the experience and expertise needed to acquire high-quality backlinks that will improve your organic search results on Google, Bing, Yahoo!, etc.

We also offer guest blogging services that allow us access to quality blogs within our niche market so we can post articles with relevant links back to our client’s website, building authority and credibility.

Many Charlotte SEO companies follow Black Hat SEO tactics, such as keyword stuffing and spinning articles, and comment spam. These SEO strategies might give immediate short-term benefits to you, but with time, your website will end up getting a serious search engine spam penalty and hence, drop all your rankings drastically!

On the contrary, our Charlotte SEO company follows 100% pure White Hat SEO strategies and aims to give our clients a never-ending return on their investment.

We Are The Affordable Charlotte SEO Company That Gets Results
Here is a brief overview of how we carry out our Charlotte SEO services!

Step#1: Site Audit

The first step of our SEO process is conducting a site audit. This involves analyzing the technical aspects of your website, identifying any issues or errors that may be hindering its performance, and providing recommendations for improvement. We use industry-leading tools to conduct this analysis and provide you with a detailed report.

Step#2: On-Page Optimization

We then focus on optimizing the content on your web pages to improve its relevance and visibility for specific local keywords. Our team conducts thorough keyword research to identify the most relevant terms for your business and incorporates them into key areas such as title tags, meta descriptions, headers, and body copy.

Step#3: Off-Page Optimization

In addition to optimizing on-page elements, we also work on building high-quality backlinks from reputable sources to increase your website’s domain authority and drive more traffic to your site. We employ various link-building strategies such as guest blogging outreach campaigns, broken link-building tactics, etc., all designed with long-term success in mind.

Step#4: Technical SEO

Then we move to Technical Search Engine Optimization.

We pay attention not only to user experience but also to how Google crawls websites using Technical SEO techniques like sitemap creation and submission, robot.txt file management, etc. These activities help us make sure that everything from URL structure down through images is optimized correctly, which helps our clients rank better locally.

Step#5: Monthly Reports

At last, we provide monthly SEO reports so you can track progress over time – including ranking improvements against targeted keywords and phrases, organic traffic growth, and more. We also provide recommendations for ongoing optimization efforts to ensure your online presence continues to grow.

Why OptiLocal is the Best SEO Agency for Your Business

At OptiLocal, we specialize in providing effective search engine optimization strategies, social media marketing services, and website design and development solutions that can take your business to new heights.

Our Expertise in Local SEO Strategies

In addition to our expertise in traditional local SEO practices such as citation building or keyword optimization techniques tailored specifically towards small-to-medium-sized businesses (SMBs), we also offer advanced tactics, including schema markup implementation, which helps search engine bots better understand what kind of information each page contains so they can serve up more accurate search results based upon user queries!

Our Results Speak For Themselves

We have helped numerous real estate and other companies increase their online visibility by implementing proven local SEO strategies resulting in higher traffic rates leading directly into sales conversions.

We’ve worked with several SMBs who were struggling with poor rankings due to ineffective websites lacking quality backlinks; after working together over time, these same businesses now enjoy improved SERP placement thanks largely to our efforts put forth through various link-building campaigns targeting industry-specific publications within their niche market segments.

Transparent Procedure

We believe in transparency when it comes to our work with clients. That’s why we provide detailed reports on our progress every month, so you can see exactly how your website is performing and what steps we’re taking to improve its visibility.

Exceptional Customer Service

Your satisfaction is our top priority at our SEO company. We pride ourselves on providing exceptional customer service and support throughout every stage of your project, from initial consultation to ongoing maintenance and optimization.

We Work with Integrity

Honesty and integrity are core values at OptiLocal. We never use black hat tactics or unethical practices that could harm your business’s reputation or search engine rankings. Instead, we focus on proven strategies that deliver real results over time.

In addition to local SEO services, we also offer other digital marketing services such as PPC, Social Media Marketing, etc.

Contact us today if you want to learn more about how we can help take your business online presence up a notch!

Frequently Asked Questions

How much do SEO services cost?

The cost of SEO services varies depending on the scope of the project and the size of the business. Average monthly SEO costs can range from around $500 for smaller businesses to upwards of $5,000 for large businesses with complex SEO campaigns.

The average hourly Search Engine Optimization rate ranges from $150-$300, and local SEO services typically cost less than larger campaigns.

What SEO means?

Search Engine Optimization, or SEO, is the process of making websites more visible and ultimately ranking higher in user search results. It involves optimizing site content, technical infrastructure, and link building that helps search engines assess the relevance of a website concerning specific queries.

What is SEO in business?

In business, Search Engine Optimization is the practice of optimizing a website to drive more targeted traffic from search engine results pages. By improving on-page and off-page elements like content, titles, and meta descriptions, companies can increase their visibility within search engine results and ultimately attract more customers.