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Are your local rankings suffering heavy losses? You definitely need to verify that the online mentions of your business are correct. If your business Name, Address and Phone are not consistent on the web, and your company is associated with outdated or incorrect office addresses and phones, or even names, than you have a serious problem.

Your business citations, which is just the Local SEO term for the online mentions of your business, are vital for your local search rankings. As a responsive business owner you need to schedule a Citation Audit in case you have:

• Changed your business name;

• Changed the physical address of your business;

• Changed your local business phone number;

• Used a tracking phone number on your site or when building your business citations;

• Used a toll-free number instead of a local number;

• Doubts that Data aggregators have picked up incorrect or outdated information about your business;

• Built business citations with no regard of maintaining NAP consistency.

The above-mentioned list reveals only a fraction of the reasons why your local citations might be inconsistent. Remember that local ranking drops are often associated with messy citations, so don’t overlook this aspect of your online marketing efforts.

Auditing your business citations might be a challenge, but thanks to our comprehensive step-by-step guide you would gain valuable insights as to how to perform a citation audit in-house.

Get professional know-how on a subject as important as your business citation consistency and take your local visibility in your own hands!