HomeBlogSEO5 Reasons Why Bing is Still Important to Your SEO Strategy

5 Reasons Why Bing is Still Important to Your SEO Strategy

Are you looking to optimize your local SEO? Then you need to understand the importance of Bing in your overall strategy. Given its importance in accounting for a third of all searches, businesses should factor Bing into their SEO strategies. This article will explain why bing is still important to your SEO strategy and how best to utilize these tactics for success. There are some factors that show Bing’s importance as follows.

Bing  Important  SEO Strategy

#1. Lower Competition

For businesses looking to get ahead in the digital marketing game, Bing is a great option. With fewer competitors vying for ranking positions on this search engine, it offers an opportunity to jump ahead and achieve better results faster. Because 23% of the total search market still uses Bing as their primary search engine, you can gain more visibility and web traffic by targeting this audience specifically.

  • Keywords & Content Optimization

To make sure your business stands out from the crowd on Bing, it’s important to optimize your content for keywords that are relevant to your industry and target demographic. This means doing keyword research and creating content that contains those words in strategic places throughout each page – such as headings, titles, meta descriptions, and body copy. Additionally, ensure all images have alt tags with descriptive text, so they appear in image searches too. Doing these simple steps will help boost visibility across both organic searches and paid ads on Bing – allowing you to reach more people with less effort than if you were competing solely against Google users alone.

  • Advertising Opportunities

Another advantage of using Bing is its advertising opportunities, allowing businesses to target specific demographics or geographic locations through pay-per-click campaigns (PPC). These campaigns can be tailored exactly how you want them, so they drive qualified leads directly into your sales funnel without competing against other companies bidding for ad space like you would on Google Ads or Facebook Ads platforms. Furthermore, since most PPC campaigns are based on keywords instead of impressions like other platforms offer, it gives small businesses an edge over larger ones who may not have access to certain high-value phrases due to budget constraints or lack of resources available disposal when running multiple campaigns simultaneously.

#2. Bing is Cheaper

The cost of advertising on Bing is significantly lower than Google AdWords, making it an attractive option for budget-conscious businesses. For example, the average CPC (cost per click) for a keyword on Bing is just $0.37 compared to $2.69 on Google Adwords – that’s almost seven times cheaper.

With such low prices and less competition from other advertisers, you can get more bang for your buck with Bing Ads than you would with Google AdWords. Mobile ad costs are also much lower on Bing – up only 7% in Q1 2017 compared to a 52% year-on-year increase in Google Adwords costs. This makes it even easier to stretch your budget when advertising through this platform.

When using both platforms together, some great strategies can be employed to maximize efficiency and reach potential customers without breaking the bank. For instance, if you know specific keywords perform better on one platform than another, then focus most of your budget on those terms while reserving a smaller portion for testing out new ones across both platforms simultaneously. This way, you can see which works best before investing more into either individually later.

#3. Bing is Much More Transparent About Ranking Factors

Bing is much more transparent than Google when it comes to ranking factors. This can be incredibly helpful for SEO professionals trying to optimize their sites for higher rankings in Bing’s search engine results pages (SERPs). With the help of Bing’s SEO Reports and Analyzer, you can gain insight into what needs to be improved on your site to rank better.

  • Content Quality

Content quality greatly affects how well your website will perform in Bing’s SERPs. Your content should provide value, address user intent, and use relevant keywords that accurately describe the topic. The language should also be appropriate for the target audience; technical jargon or overly complex language may hinder readability and engagement with potential customers.

  • Keyword Research

Keywords are still important when optimizing your website for Bing’s SERPs. It is essential to research which terms have high search volume but low competition so that you can effectively compete with other websites targeting similar topics or services as yours. You should also include long-tail keywords throughout your content since these tend to have lower competition rates than short-tail phrases yet still attract targeted traffic from users looking for specific information related to those longer queries.

#4. Bing Places for Business

Bing Places for Business is a great tool to increase local visibility and get your business noticed by potential customers. With its free business listing service, you can upload vital information such as a physical address, contact info, opening hours, and website link to make it easier for local searchers to find you. This will help your brand become more visible in the area – giving you an edge over competitors who don’t use this platform.

For digital marketing agencies or those managing multiple listings from one central location, Bing has an agency dashboard feature that makes running local search campaigns much simpler and quicker than before. The dashboard allows you to manage all of your listings easily – so there’s no need to worry about keeping track of each listing separately.

 Bing Places for Business

Plus, when customers search using keywords related to your industry or geographic area on Bing Maps or other Microsoft products like Cortana (the virtual assistant), they may see links leading them directly back to your business page – making it even easier for them to find what they’re looking for without having any prior knowledge of the company itself.

Lastly, but certainly not least significant, is the keyword research and optimization recommendations available within Bing’s webmaster tool suite. This invaluable insight provides businesses with the knowledge to craft content strategies tailored toward achieving desired results while avoiding costly mistakes due to inadequate planning.

#5. Bing Webmaster Tools

Bing’s Webmaster tools offer a range of additional diagnostics and testing opportunities that can be used to report your digital marketing activity as a whole, giving you an edge over competitors who don’t use them. With these tools, you can easily track keyword rankings, search engine impressions, website traffic, page speed performance, backlinks analysis, and more – all in one place. This allows you to make informed decisions about how to optimize your local SEO strategy for maximum visibility on the web.

  • Crawl and Index Performance Monitoring

The crawl rate feature provided by Bing’s webmaster tool enables users to monitor their site’s indexing progress easily – allowing them to quickly and efficiently identify any areas needing improvement or optimization without having to manually search through pages or dig deep into analytics data sets for answers. This feature also helps detect any potential issues related to crawling, which could lead to decreased rankings or other problems if not addressed promptly – making it essential for those looking for long-term success online with their business ventures.

Bing Webmaster Tools
  • Site Security Monitoring

Another benefit of using Bing’s webmaster tool is its ability to monitor your website’s security status in real-time, ensuring that malicious actors are unable to gain access or cause damage via vulnerabilities in code, etc. As well as being able to alert administrators should anything suspicious occur, allowing them to take corrective action before any serious harm is done – saving both time & money in the process.

  • Keyword Research & Optimization Recommendations

Last but certainly not least important is the keyword research & optimization recommendations available within bing’s webmaster tool suite – providing invaluable insights into what keywords are most effective at driving organic traffic & conversions from target audiences alike, helping businesses craft content strategies tailored specifically towards achieving desired results while avoiding costly mistakes done due poor planning along the way.

FAQs about Why Bing is Still Important to Your SEO Strategy

Bing is an essential factor in SEO. Bing boasts a sizable user base, and its search algorithms are comparable to Google’s. By optimizing for Bing, businesses can reach a larger audience and increase their visibility online. Additionally, Bing offers unique features such as local listings that can help drive more traffic to a website or business page. As such, any comprehensive SEO strategy needs to include optimization efforts targeting both Google and Bing.

Bing SEO is different from Google SEO in that it focuses more on local searches and the optimization of content for a specific region. Bing also places more emphasis on backlinks and other factors such as reviews and ratings. Additionally, while Google relies heavily on keyword usage to rank websites, Bing considers many additional signals when determining rankings. Bing considers various additional factors, such as page load speed, user experience metrics, social media presence, and mobile-friendliness, when determining rankings. All these differences make optimizing for both search engines an important part of any successful digital marketing strategy.


In conclusion, it is clear that Bing remains an important factor in any SEO strategy. Despite its smaller market share compared to Google, optimizing for Bing can still yield significant benefits for local businesses and digital marketing professionals. Through careful keyword research and strategic on-page/off-page optimization techniques, you can ensure your website ranks highly within the search engine’s results pages. With these tips in mind, there’s no reason why “Bing is still important to your SEO strategy” should not be part of every local business’ online presence plan.

Boost your local SEO with OptiLocal‘s comprehensive services! Let us help you maximize the value of Bing in your SEO strategy today.

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