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Domain Factors – Evaluate During an SEO Audit for Success

Domain factors are crucial in the evaluation process during an SEO audit. A comprehensive knowledge of these elements is necessary for those wishing to create a powerful digital presence, such as entrepreneurs, local companies, and online marketing experts. In this blog post, we will delve into the intricacies of domain factors and how they impact your site’s SEO performance. Let’s start.

Domain Factors - SEO Audit

Domain Factors in SEO Audits

Analyzing domain factors such as the domain name, age, and history is crucial when conducting an SEO audit. Selecting a domain name is comparable to naming a company and requires careful thought and consideration. It is essential to ensure that your domain name suits your business and aligns with your SEO goals. Knowledge of these components can give a valuable understanding of how your site’s execution may be influenced by its online presence.   It’s crucial to ensure that your domain name is not only easy to locate but also simple to promote through internet marketing. It’s advisable to avoid directories that impose character limits on domain names, which can impede your SEO efforts.

Other important factors to consider include the following:

  • Will your domain target broad, specific, or premium keywords?
  • Are you planning to use your domain for local SEO initiatives?
  • Will your domain be used for a business project?
  • Or will you be using your domain for a blog?

Either way, creating your domain is important so people directly associate it with your business. That’s where the thought and consideration come in.

How to Choose a Domain for SEO

Choosing a domain name for SEO can be tricky, but there are some key tips to remember. 

  • Make It Easy to Type

First and foremost, make sure your domain is easy to type. A long or complicated URL will only frustrate potential customers and could lead them away from your site. Keep it short and sweet – ideally, no more than three words if possible. Don’t go for the super-long, technical domain like contentbestwebsiteforpeople.com

  • Keep Your Domain Name Short

Your domain name should be short and easy to transfer to all types of media like print, t-shirts, mugs, stationery, email, etc. Avoid selecting an excessively lengthy domain name like the example given, and refrain from using slang words. Using slang terms can make it challenging for people to comprehend your domain name and the steps required to locate your business. It’s best to keep things simple and avoid complexity for your users.

  • Avoid Numbers & Hyphens

Additionally, avoid using numbers or hyphens, as these can be difficult to remember and spell correctly. Hyphens, an old-school tactic, were used by marketers to split up keyword phrases in the domain name. While they used to be valid 5 to 10 years ago, using hyphens in the domain is no longer appropriate.

  • Create Your Domain Name to Be Memorable

When creating a memorable domain name, think of something catchy yet still relevant to your business or brand. It should also include one of the keywords you want to rank for in search engine results pages (SERPs). For example, if you’re an opti-local marketing company offering website optimization services, then “OptiLocalMarketingServices” would be an ideal choice for a domain name since it contains both the keyword “optilocal” as well as what service you offer – “marketing services.”

  • Do Your Due Diligence with Majestic, Ahrefs & SEMrush

Once you have chosen a few potential domain names, do some due diligence with tools like Majestic, Ahrefs & SEMrush, which allow users to check how many backlinks point toward each domain before deciding which one they should use for their website. This will help ensure that any links pointing towards the new website won’t harm its ranking in SERPs by being seen as duplicate content issues by Google’s algorithms. Finally, when selecting a domain, make sure it is available across all social media platforms so that customers can easily find your business online without having to search too hard!

How Do You Know When You Have a Bad Domain ?

When it comes to domain factors, there are a few tell-tale signs that you have the wrong domain. The first is the age of the domain. If your website has been around for over five years and hasn’t seen any major updates or improvements, it could be considered a bad domain. Additionally, if your website is hosted on an outdated platform such as HTML 4 or Flash, then this can also indicate that you have the wrong domain. Another important factor to consider when assessing whether you have a bad domain is its history. If your website has had multiple owners over time and was used for spammy activities in the past, then these can be indicators of having a poor-quality domain name.

 Know Bad Domain

It’s also worth checking if any broken links are associated with the site – these can indicate low-quality content or an old web admin who didn’t keep up with their duties properly. Page-level factors should also be considered when determining whether you have a bad domain name. This includes looking at E-A-T (Expertise Authority Trustworthiness), headlines, keyword cannibalization (when one-page targets too many keywords), user engagement metrics like bounce rate and time on page as well as content length – all of which can give clues about how effective your SEO efforts are likely to be on this particular site.

 Content length is another key factor when conducting an SEO audit; pages must contain enough relevant information to rank highly in search engine results pages (SERPs). Too little content will mean that users won’t find what they’re looking for quickly enough; conversely, too much content may lead them down rabbit holes where they get lost trying to find what they want! Duplicate content issues should also be addressed during an audit; duplicate titles and descriptions across multiple pages can confuse search engines and make it difficult for them to understand which version of the page should rank higher in SERPs – something that needs addressing immediately!

#1. Domain Age

John Mueller has stated that domain age does not affect search engine rankings. A Twitter user asked: “Does the age of a domain play a role in the ranking?” He answered: “No.”  Even though they claim it does not, this demonstrates that Google uses it in some way, at least for certain purposes. Here is a reliable and low-cost approach that you can use to verify the age of any domain in case you are wondering about its history. In addition to that, if you are feeling very daring, you may try using a WHOIS checker that works in bulk.

  • How to Check
check bad domain
  • Go to godaddy.com/whois.
  • Enter the domain you want to use.
  • Find out how long the domain has been around.

To keep track of the domains you are analyzing for your particular marketing strategy, it is often beneficial to develop a spreadsheet. Mass WHOIS Lookup is a helpful tool for collecting information about web analytics and WHOIS domains, making it ideal for use by mass WHOIS checkers.

 Keyword Appears in Top Level Domain

Do you remember how, until very recently, Google used bold phrases in a website’s domain name ? Although there is no conclusive evidence that it is utilized in ranking, it stands to reason that the presence of the term in the domain would be considered a signal of significance. Given that this is no longer happening, it is probably not something you need to be too concerned about. Remember to consider it when you buy a new domain name. More than anything else, use it as a relevant indication in your writing.

The keyword is First Word in Domain

The 2019 Ultimate Guide to SEO from Moz provides information on how to use keywords inside a domain effectively and what aspects of keyword use are important to consider. (link below). Even if this looks to no longer be a ranking criterion with a significant effect, examining it before launching a new website is still a good idea.

What Should Be Checked

  • Just use your eyes. Examine the domain name to see whether or not it has a keyword as the initial word of the domain name.
  • It’s quite unlikely that this will have a negative effect on you in any way.

 #2. Domain Registration Length

Google’s patent states the following about domain registration lengths:

“Valuable (legitimate) domains are often paid for several years in advance, while illegitimate doorway domains rarely are used for more than a year. Therefore, the data when a domain expires in the future can be used as a factor in predicting the legitimacy of a domain.”

What Should Be Checked

  • Even though this is not conclusive evidence that the age of domain registration is employed as a ranking factor, it is still a pretty simple and painless assessment that enables you to evaluate the level of competition in your market and provides you with the opportunity to alter your SEO approach.
  • Use GoDaddy’s WHOIS to see how long your domain registration has been active.

#3. Domain History

If you buy the domain for a website that has a history of domain instability, it is probable that your search engine optimization efforts may suffer as a result. Investigate aspects of the new domain you want to buy, such as its link profile, former owners, and the activity on the domain in the past. To complete this part of the audit, we will require a few different tools:

  • Whibse.com
  • HosterStats.com
  • And a number of tools for verifying links. (like Ahrefs, Majestic, and SEMrush).

How to Check

You can verify the current status of the WHOIS information for a domain by using Whibse.com. You can examine the ownership history of a domain by using the website HosterStats.com. This will provide information on the domain’s hosting history, DNS history, and more. These are helpful pieces of information that may be used to determine the track record of the domain before you acquire it. 

You may verify the domain’s link profile and confirm it does not have a spammy linking history using Ahrefs, Majestic, and SEMrush. These tools will accomplish this for you. There is nothing more frustrating than purchasing a domain and then realizing, after the fact, that you need to conduct additional link cleaning as a result of your purchase. In recent years, domain authority has also become an important consideration, as if the previous point were insufficient. However, unlike what you might believe, that is not always true.

Frequently Asked Questions

SEO domain factors refer to the elements related to a website’s domain name that can impact its search engine rankings. These include domain age, keyword presence in top-level domains (TLDs), subdomains, and registration length and keyword placement within the domain name.

When auditing a webpage for on-page SEO, key factors include title tags, meta descriptions, header tags (H1-H6), URL structure, content quality and relevance, internal linking strategy, image optimization with alt text attributes, etc., mobile-friendliness of the site design or layout.

The number of factors affecting a website’s overall “domain health” from an SEO perspective is not fixed; however, several critical aspects, such as Domain Age & Registration Length, contribute significantly towards it. Other important considerations may involve TLD usage & Subdomain strategies, among others.

In my opinion, during an SEO audit, one should focus primarily on technical issues like crawlability & indexation errors followed by analyzing On-Page optimizations including Meta Tags optimization & Content Quality assessment. Additionally, examining Off-Page signals like Backlinks Profiles alongside Domain Factors plays a crucial role.


In conclusion, domain factors are an important part of any SEO audit. Choosing a domain that meets the abovementioned criteria, such as age, keyword in top-level domains and subdomains, registration length, and exact match domains, is essential. It is also important to consider public vs. private WHOIS ownership and penalized owners when evaluating your website’s potential for success. Weighing all the factors, you can guarantee that your domain selection will bring positive SEO and user experience outcomes.

“If you’re looking for a comprehensive solution to improve your local marketing efforts, look no further than OptiLocal. Our expert team can help optimize your website, boost SEO performance, and enhance your online reputation – all in one place.”

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