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How Online Reviews Impact Your Roofing Business

In today’s digital age, understanding how online reviews impact your roofing business is crucial for success. With most potential customers researching online before making a purchase decision, these reviews can significantly influence your company’s reputation. This blog post will explore how online reviews affect your roofing business and provide valuable insights on managing them effectively.

We’ll delve into the importance of maintaining a positive reputation by generating more positive reviews and handling negative ones professionally.

You’ll also learn strategies to encourage satisfied customers to leave feedback and why buying fake reviews is never a good idea. Furthermore, we’ll discuss best practices for responding to both positive and negative feedback while offering tips on managing your online presence across different review sites and social media platforms.

By implementing these strategies, you can ensure that your roofing business thrives in an increasingly competitive industry where customer opinions matter more than ever.


The Impact of Online Reviews on Your Roofing Business

Online reviews play a crucial role in shaping the perception and reputation of your roofing business. With 80-90% of roofing work beginning with an online search, maintaining a strong online presence is essential for success. In fact, 49% of local customers trust reviews they read online as much as they’d trust a recommendation from someone they know. 

How to respond to positive reviews

Positive reviews can significantly impact your roofing business by attracting potential customers and boosting conversion rates. According to a study by Northwestern University’s Spiegel Research Center, displaying five-star ratings can increase conversion rates by over 120%. These glowing testimonials help build trust among prospective clients, showcase your expertise as a professional roofer, and contribute to establishing a positive reputation within the local community.

respond positive reviews roofing business
  • Potential Customers: A majority of people research online before making any purchase decision. When they come across numerous positive reviews about your roofing services, it increases their confidence in choosing you for their project.
  • Digital Marketing: Having multiple favorable testimonials improves search engine result page rankings (SERP), which means more visibility for your business online.
  • Social Media Presence: Sharing happy customer experiences on social media sites like Facebook or Twitter helps spread word-of-mouth recommendations while increasing engagement with potential clients.

How to manage negative reviews

Negative reviews can have severe repercussions on both existing and future clientele if not addressed promptly and professionally. They may deter potential customers from choosing your roofing services, damage your online reputation, and ultimately affect revenue generation. However, it’s important to note that negative reviews can also serve as an opportunity for improvement. Be empathetic towards the reviewer’s concerns, apologize if necessary, and offer solutions or explanations that may help resolve their issue. Here are some tips on how to handle negative feedback effectively:

  • Be professional: Always be polite when addressing reviewers’ concerns, even if they seem unreasonable or aggressive.
  • Show empathy: Put yourself in the shoes of unhappy customers and try to understand their perspectives before crafting your response.
  • Offer solutions: If possible, provide specific steps you’ll take as a professional roofer to rectify any problems mentioned in the review.

How to Ask for Reviews as a Roofer

Asking for customer feedback shortly after completing their roof project helps generate more positive testimonials and provides valuable insights into areas needing improvement. Engaging with customers offline and staying active on social media platforms like Facebook are effective ways to encourage more reviews without risking potential online confrontations.

To maximize the chances of receiving positive online reviews, it’s crucial to time your requests appropriately. The best time to ask clients for a review is immediately after you’ve completed their roofing services when they’re most likely satisfied with your work. Following up within a week or two of the service completion, either via email or phone call, is recommended to remind customers that they can leave their review if they haven’t already done so.

Ask Reviews  Roofer
  • Email: Send an email containing links to relevant review sites such as Google My Business, Yelp, or Facebook Business page where they can leave feedback.
  • SMS: Text messages have higher open rates than emails; consider sending a short message asking clients politely if they could spare some time to write about their experience working with you.
  • In-person request: As professional roofers, building rapport with homeowners during the project completion phase increases trust and makes them more inclined towards providing positive reviews later on when asked personally by you or one of your team members.

#1. Stay active on Social Media to Encourage Feedback

Maintaining an active presence on popular social media sites like Facebook, Twitter, Instagram, and LinkedIn allows potential customers to research online about local businesses offering roofing services to find you easily. Also, it serves as an excellent platform for encouraging existing clients to share their experiences with others. Here are some tips on how to use social media effectively:

  • Share completed projects: Post before-and-after photos of your roofing projects, showcasing the quality workmanship and attention to detail that sets you apart from competitors.
  • Engage with followers: Respond promptly and professionally to comments or messages received on your business page, addressing potential clients’ concerns while thanking those who leave positive feedback about their experience working with you.
  • Promote reviews: Share positive online reviews left by satisfied customers across various platforms like Google Reviews, Facebook Reviews, or Yelp. This reinforces trust among prospective homeowners researching local roofers and encourages more people who’ve had similar experiences in the past to come forward and write about them too.

Here are some tips for staying active on social media:

  • Post regularly: Keep your audience engaged by sharing updates, promotions, or industry news.
  • Respond to comments and messages: Engage with your followers by promptly answering questions and addressing concerns.
  • Create visually appealing content: Share high-quality images of completed roofing projects that showcase your expertise in the field.

In addition to these strategies, optimizing your online presence on various review platforms such as Google My Business, Yelp, HomeAdvisor, and Signpost is essential. By claiming and updating your business listing information across all relevant sites, you make it easier for potential clients researching online to find accurate details about your services while increasing the likelihood they’ll leave a positive review after working with you.

#2. Create a Business Card

If your accounting system doesn’t allow add-on messaging or you’re still using handwritten invoices, you can opt for a straightforward business card requesting a review. You can give this to your customer along with their final paperwork. Include the following details on your business card:

  • Your roofing company name and phone number
  • Your business website URL and QR code
  • A short reminder to customers to leave a review
  • Your company’s social media handles

#3. Follow-up After the Job

It is recommended to follow up with your customer after the completion of the roofing project. You can consider checking in with them shortly after the job is done. This could be as simple as a call or email or as formal as a thank-you note. You will build your reputation as a professional roofer and create another opportunity to remind busy customers to take the time to share their feedback.

#4. Ask with Every Email

Your email signature can be useful when communicating with customers through follow-up emails or periodic check-ins. Set your signature up with a link to your review page on your website or a link to your preferred platform for online reviews — this gentle reminder helps ping your customer every time you email them.

#5. Turning Unhappy Customers into Loyal Clients

Negative reviews can be an opportunity for growth by turning dissatisfied customers into loyal clients who appreciate your responsiveness and dedication to providing excellent customer service. To achieve this transformation, consider implementing these strategies:

  • Contact them directly: If possible, reach out privately via email or phone call after responding publicly on review sites like Google Reviews or Facebook Business pages. This personal touch demonstrates genuine concern about their experience with your roofing services.
  • Listentotheirfeedback: Give unhappy customers the opportunity to voice their concerns and listen carefully to what they have to say. This will help you identify areas for improvement in your roofing business.
  • Follow up: After addressing their issues, follow up with them periodically to ensure they remain satisfied with your services. This can lead not only to repeat business but also to positive word-of-mouth referrals from happy clients.

#6. Showing Appreciation for Happy Customers

Taking the time to respond to positive reviews demonstrates that you value your customers’ opinions and appreciate their support. Here are some tips on how to effectively show appreciation:

  • Thank them personally: Address the reviewer by name if possible, making your response feel more genuine.
  • Show enthusiasm: Use exclamation points and upbeat language when expressing gratitude.
  • Mention specifics: Reference particular details from their review, showing that you read it thoroughly.
  • Promote sharing: Encourage reviewers to share their experiences with friends or family members who may need roofing services in the future.

How Your Roofing Business Can Generate a Bunch of Positive Online Reviews

If you’re running a roofing business, it’s essential to have positive online reviews. They can help your potential clients make informed decisions about hiring your services and boost your online reputation. However, getting those reviews can be challenging.

Prompt Past Clients for Reviews

The first step in generating more positive online reviews is asking for them from past clients. You can send an email requesting feedback or include a review link on your website where they can leave their thoughts about the products/services that you offer. It’s important to ask for these reviews immediately after completing the job or resolving any issues because customers are more likely to provide feedback when the experience is fresh in their minds.

Roofing Business Generate Positive Online Reviews

You could also consider following up with satisfied customers via phone call or text message if you have their contact information available. Be sure to thank them again for choosing your roofing company and tell them how much their review would mean to you.

Incentivize Review Collection

To encourage people to leave positive reviews, offer incentives such as free roof inspections or estimates in exchange for leaving feedback on specific platforms like Google My Business, Facebook Business Page, etc. This approach works best during the initial stages. Still, it should not be used regularly as this may attract fake reviewers, which will negatively affect on overall ratings of the business over time.

Add Review Badges To Your Website

Most directories offer badges that businesses can place on their websites. Hence, visitors know where they stand regarding customer satisfaction levels – try adding these badges onto pages related specifically to services/products being reviewed by happy customers who left behind glowing testimonials! A great example might be including one right next-to pricing details so prospective buyers know what others think before making a purchase decision!

Create Marketing Materials That Encourage Reviews

You can create marketing materials such as business cards, flyers, etc., encouraging people to leave positive online reviews of your services/products. Include review links in these materials so that it’s easy for customers to provide feedback without searching around for where they should go!

Why You Should Never Buy Fake Reviews

Purchasing fake reviews may seem like a quick and easy way to boost your online reputation, but it can have serious consequences for your roofing business. This practice undermines the trust of potential customers who rely on authentic testimonials when purchasing. It also goes against the guidelines set by major review platforms such as Google and Yelp. This article will look at the potential pitfalls of buying fake reviews and explain why providing outstanding customer service is a better approach.

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The Risks of Purchasing Fake Reviews

  • Damaged credibility: Savvy consumers can often spot fake reviews easily, which could lead them to question the authenticity of all your positive feedback. It may be challenging to gain the trust of potential customers in a highly competitive environment if your reviews are found to be fabricated.
  • Penalties from review platforms: Major review sites like Google and Yelp have strict policies against fraudulent practices such as purchasing or incentivizing false testimonials. If caught, your business listing could be flagged or removed entirely from these platforms – severely damaging your online presence.
  • Negative SEO impact: Search engines are constantly improving their algorithms to detect unnatural patterns in user-generated content like reviews. Buying fake endorsements may result in lower search rankings for your website, making it harder for potential customers to find you organically through research online.

Building Trust Through Authenticity

Rather than resorting to dishonest tactics, focus on providing exceptional customer service and high-quality roofing services to generate genuine positive reviews. Here are some tips for fostering a strong online reputation:

  • Encourage satisfied customers to leave feedback: As mentioned earlier in this article, asking happy clients for their testimonials can help you collect more authentic positive reviews. Be sure to monitor your social media sites and other review platforms regularly so that you can respond promptly and professionally when they do.
  • Maintain open communication with clients: Keep the lines of communication open throughout the entire roofing project – from initial consultation to post-completion follow-up. This will not only ensure a smooth experience for your customers but also give them confidence in recommending your business online.
  • Showcase real-life success stories: Share case studies or before-and-after photos of completed projects on your website or social media channels as proof of the quality workmanship provided by your professional roofer team. These visual elements serve as powerful marketing materials that potential clients can trust.

Frequently Asked Questions

Online reviews significantly influence a business’s reputation, customer trust, and search engine rankings. Positive reviews can boost sales and attract new customers, while negative ones may deter potential clients. They also provide valuable feedback for businesses to improve their products or services.

The impacts of online reviews include increased visibility on search engines, enhanced credibility among consumers, higher conversion rates from prospects to customers, and valuable insights into customer preferences and areas for improvement in your offerings.

Reviews are essential as they help build trust with potential customers by showcasing real experiences from previous clients. They also play a significant role in local SEO rankings, which helps increase your business’s visibility on search results pages. Additionally, they offer opportunities for businesses to engage with their audience by responding to feedback.

Bad reviews can negatively impact an online shop’s sales by damaging its reputation and lowering consumer confidence in the brand. Prospective buyers often rely on these evaluations when making purchasing decisions; hence unfavorable ratings might discourage them from choosing that particular store or product over competitors with better-reviewed options.


Overall, it is clear that online reviews have a significant impact on your roofing business. Positive ratings can advance your status and draw in new clients, while negative reviews may hurt your notoriety and keep away potential customers. It’s essential to actively manage and respond to all types of feedback to maintain a positive online presence.

If you want to take control of your online reputation, consider working with Project’s team of digital marketing professionals. The Project’s team of digital marketing professionals can help local businesses build an impactful online presence through SEO, social media management, review generation, and more. Contact them today at Optilocal.org.

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