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The OptiLocal Blog

24 SEO Experts Reveal their Favorite Google Penalty Recovery Tools

posted by Nevyana Karakasheva in: Interviews, Roundups

One of my favorite tools for optimization and diagnosing and fighting a penalty is Screaming Frog Web Crawler. I want to rule out as much as possible if I think a site might have been penalized, and I try to begin by getting as good of an assessment of the health of a site to start with. It can be very easy to jump to conclusions about the reason for a downturn in traffic, and I’ve seen a lot of mistakes involving heavily duplicated content on a site, incorrectly implemented canonical link elements, poor archiving... Read More

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24 SEO Experts Reveal their Favorite Google Penalty Recovery Tools

posted by in:

One of my favorite tools for optimization and diagnosing and fighting a penalty is Screaming Frog Web Crawler. I want to rule out as much as possible if I think a site might have been penalized, and I try to begin by getting as good of an assessment of the health of a site to start with. It can be very easy to jump to conclusions about the reason for a downturn in traffic, and I’ve seen a lot of mistakes involving heavily duplicated content on a site, incorrectly implemented canonical link elements, poor archiving

Marketing Festival – Brno, Czech Republic – Day 2

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Jan Řezáč @janrezac

I don’t like that website!

Jan Řezáč  I don't like that website

Jan was the second Czech representative at the Marketing Festival. He delivered really charismatically his take on the purpose of visual design. At the end of his lecture he provided this online resource. This interactive page expands his slides into a truly well-designed written presentation (please, check it out – it’s really cool). By being consistent with his words and actions this adds more value and meaning to the point he wanted to make with his lecture.

Marketing Festival – Brno, Czech Republic, Day 1

posted by in:

Marketing Festival 1

Marketing Festival truly lives up to its slogan “World-Class Digital Marketing Event.” Two days packed of inspiring and informative presentations, the best of the best speakers in their fields from all over the world and drinking quality Czech beer after the conference…

Marketing Festival really stood out with the level of preparedness and organization that the MF team worked hard to achieve. I would compare it to the MozCon event and put it in my top 3 marketing conference events.

Thanks to the MF team for providing this great event. Here’s our summary of day 1.

PubCon Las Vegas 2014 – Sessions Overview Day 1

posted by in:

1 PubCon and Las Vegas make up for a pretty tempting combination for all digital marketers out there. Given that gambling often resembles SEOs’ constant struggle to predict and outsmart search engine algorithms, Las Vegas is the perfect place to organize an SEO conference. Already in its teens (15 year old) PubCon attracts experts in variety of digital marketing fields: Organic SEO, Content Marketing, Reputation Management, Social Media Marketing, Link Building, Affiliate Marketing, Penalty Recovery, Local and Mobile SEO, PPC and overall SEM. The content offered is massive, the session topics – hot and engaging, the speakers – knowledgeable and respected in their field, but enough with the tease lets move on to Day 1 of PubCon 2014!

Interview with David Wallace – The World of Infographics

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David WallanceIn today’s interview with David Wallace  we are to discuss the power of the visual content, the good, bad and scalable infographic campaigns, some infographic distribution options, various online reputation management and negative PR escape plans, and much more! We are pleased to have David Wallace with us, sharing so many interesting insights on a topic so widely discussed in the digital marketing field.

David is the founder and CEO of SearchRank  – a search & social media marketing agency, as well as the founder of Infographic Journal -  а top infographic  portal. He is a conference speaker (PubCon, Search Marketing Expo and Search Engine Strategies, etc.) and a blog editor and contributor and to give away his secret passion before he has said to keep quiet about it, he is devoted roller-coaster fan! His enthusiasm for high-speed adrenaline rides is equally genuine as his interest in infographics, so read on and takes notes for your next content creation project that will involve infographics.

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