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In early February 2014 the Google Places Team gave the local business community a heads up on an upcoming change in Google Places for Business and Google Maps that was said to take place within a 3 week period. Today – a month later – the issue with the upgrade to the new Google Places dashboard still creates much turmoil among the Google+ Local Listing owners. In order to eliminate any confusion yesterday Jade Wang, Google Business Community Manager, posted in Google’s Product Forum a detailed explanation of the actions a given business owner needs to take in order to address Google’s local listing update.
Starting March 1st we are offering you a chance to win a Google+ Local Listing Optimization service
offered by our in-house local SEO experts! We are giving away 5 prizes to those of you who like our Facebook page and subscribe to our brand new Local SEO Newsletter. End date for entering the contest is April 15th. Prizes will be drawn on the 16th and the winners will be notified via email and also publicly announced on our Facebook page.
A lot of people do not realize the potential that optimizing your Google+ Local listing has for helping you rank better for searches with local intent. Your Google+ Local listing is the foundation and one of the most important factors in Google’s local algorithm. Since Google+ Local listings are key to optimizing a local business for appearing in the blended results pages of the search engine, this is practically “step 1″ of local optimization.
Being a local SEO company, Optilocal has had experience with all sorts of clients and we know what works and what doesn’t. We’ve been faced with incomplete listings, listings that violate Google’s quality guidelines, listings that have inconsistent NAP (Name, Address, Phone), listings with multiple duplicates, old listings for previous addresses, etc. We handle each situation with our expertise and knowledge of the best practices and leverage Google support to complete tasks such as deletion requests that were not approved, moving of reviews from one listing to another and every other situation that has no solution through the tools that are available to the public.
You can complete the two steps above in one minute through following this link.
The official Rules for the contest are available here.
Get a jump start in “local” provided with the help and guidance of our local SEO experts by entering today!
If you have been operating in a highly competitive niche and have spent considerable time on building your online presence, hopefully you are achieving some results in terms of your visibility. You might, however, also make your situation worse and lose even whatever unsatisfactory rankings you already had. This can happen due to a variety of reasons, one of which is having acquired low-quality backlinks. Search engines penalize websites with such backlinks in their profile because they view them as such trying to manipulate their ranking algorithms rather than such that were acquired for merit as they are supposed to. In this post we will briefly discuss possible reasons for having acquired low-quality links, list some examples of such, what type of penalties they can lead to and finally how to try and get rid of these. Having in mind the vastness of the topic, I hope that this is a good starting point for your research.
A solid foundation of citations can significantly boost the local ranking of a business. In fact, citations are among the top ranking factors as determined by the Local SEO experts in this 2013 survey organized by David Mihm. In order to send even more location- and/or niche-specific signals to Google to help you achieve a competitive advantage in the local rankings, you can boost your citation profile with listings in location-specific (here just called ‘local’) and industry-specific(here called ‘niche’) directories.
Citations can have a great positive impact on your local rankings but if not done properly – for example if the directories where your business is listed are of poor quality – they can also hurt you. There is a huge number of factors that can make a directory a good or a bad choice. Here I’ll discuss directory networks and more specifically how some networks can present a good source for your local citations, while others must be avoided at all costs.
This Saturday Google announced in the Google and Your Business product forum that they are working on adding over 1,000 business categories in the new Places dashboard.
If you had to set up a Google+ account for your business or for one of your clients’, chances are that you had some trouble picking the categories you really needed. I’ve been seeing people struggling with finding the right category in the dashboard, especially for newer and not so well-established professions like ‘Professional Organizer’.
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