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The OptiLocal Blog

24 SEO Experts Reveal their Favorite Google Penalty Recovery Tools

posted by Nevyana Karakasheva in: Interviews, Roundups

One of my favorite tools for optimization and diagnosing and fighting a penalty is Screaming Frog Web Crawler. I want to rule out as much as possible if I think a site might have been penalized, and I try to begin by getting as good of an assessment of the health of a site to start with. It can be very easy to jump to conclusions about the reason for a downturn in traffic, and I’ve seen a lot of mistakes involving heavily duplicated content on a site, incorrectly implemented canonical link elements, poor archiving... Read More

(7)Comments

WHAT ARE NOFOLLOW LINKS GOOD FOR?

posted by in:

statia

You know well the cost of a good dofollow link, right? What is the common input that a fine dofollow link chase would include:

  • long hours of research on a selected topic
  • great writing skills to eloquently express your idea
  • muchpersistence to uncover the most suitable audience for your completed post
  • the art of a true diplomatas to persuade the webmaster of the selected site to share your content with his readers
  • patience - to survive all of the rewrites that your new editor will request.

Note that this list outlines the process of guest posting at high authority websites only. What if you are to create a unique top quality infographic instead? You’d need to expand on: the skills (art&design), the outreach stage (you’d need to present your infographic to a vast number of suitable medias instead of contacting a single blog owner), the time and resources related to the project.

And you go through all this trouble for a single inbound link from an authority website. On the publishing day you feverishly type or paste the url to your fresh new post in your browser and…. Bam! Your in-post link has been assigned a NOFOLLOW attribute.

A Sudden Website Traffic Drop: 15+ Reasons and Ways to Diagnose Them

posted by in:

seo-ice-cream

Imagine you own a nice shop in a mall and your store used to be abuzz with business activities and visitors throughout the day. Then one fine morning, you wake up and find out that your store was teleported to some deserted place by some paranormal force, and suddenly you find yourself with hardly any customers whatsoever.

Sounds like such a sudden change is quite impossible in the real world. Right? Wrong.

Welcome to the World Wide Web, where your website traffic can take a nosedive due to various reasons, and with that, your chances of generating leads or sales, or getting any kind of benefits from your website.

Marketing Festival – Brno, Czech Republic – Day 2

posted by in:

Jan Řezáč @janrezac

I don’t like that website!

Jan Řezáč  I don't like that website

Jan was the second Czech representative at the Marketing Festival. He delivered really charismatically his take on the purpose of visual design. At the end of his lecture he provided this online resource. This interactive page expands his slides into a truly well-designed written presentation (please, check it out – it’s really cool). By being consistent with his words and actions this adds more value and meaning to the point he wanted to make with his lecture.

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