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One of my favorite tools for optimization and diagnosing and fighting a penalty is Screaming Frog Web Crawler. I want to rule out as much as possible if I think a site might have been penalized, and I try to begin by getting as good of an assessment of the health of a site to start with. It can be very easy to jump to conclusions about the reason for a downturn in traffic, and I’ve seen a lot of mistakes involving heavily duplicated content on a site, incorrectly implemented canonical link elements, poor archiving... Read More
Internet marketing landscape has become so demanding and highly competitive these days, while the almighty Google still keep tweaking their algorithms in their constant strive to improve the quality of search results.
To have a closer look at the industry trends, we have invited Bill Slawski for a chat. Any introduction of this highly respected industry veteran would be redundant as the name Bill Slawski is associated by the majority in the filed with infallible expertise, acute interest and understanding of Google patents and special preference towards Google’s semantic search growth.
So here he is, friends, the president and founder of one of the leading SEO blogs: SEO by the Sea, the friendly soul that ruthlessly dissects every new patent Google attempts to apply for or to add to their vast patent library, give it up for Bill Slawski!
Q: What’s LinkedIn?
A: The world’s biggest database of business professionals.
Q: What are they doing at LinkedIn?
A: Looking for jobs, clients, consultants, partnerships, and growth opportunities. In short, they are there for business.
LinkedIn is, without any doubt, the most effective Social Media platform for business networking, probably the only one, where you don’t need to think of “angles” or “hooks” to promote your business, because it’s tailor-made for B2B marketing.
Everyone is racing to show up high in Google search results, but have you ever imagined what it would be like to get featured on Google’s home page?
OK, back to reality, guys – for better or worse that place is reserved for Google Products only! And as much as we are all used to the neat and simplistic blank page with the way too familiar Google logo and a search bar, we, as sworn Internet junkies, quickly discern any change of design the page may undergo.
So, here it is! The latest featured link on Google’s homepage, from 18 June, redirected us to the comprehensive Google Privacy Settings page. Below you could read a very useful and easy-to-follow walkthrough for the rabbit hole of Google privacy settings.
But before we go there, it would be quite useful to discuss the general stand of Google on privacy and to try to understand the basics of Google Search.
Being a personalized search engine, Google’s goal is to best define each of its users’ interests and preferences like favorite topics, sources of information, bloggers, and online businesses.
According to a recent study, conducted by Twitter, 43% of people will buy from the SMBs they follow on Twitter, and 60% have already made a purchase based on something they’ve read on Twitter about the given product or service.
Twitter has surely picked up lately. It now has more than 302 million active users and hosts almost 500 million tweets every day.
Recently, Twitter has introduced a number of advertising and targeting solutions for brands and businesses (e.g. 1, 2, 3). As a matter of fact the organic reach on Twitter is much higher than that on Facebook. Businesses tweeting two or three times a day can reach up to 30% of their followers, while the same posting activity on Facebook will result in the measly 3% – 4% audience reach.
Currently there are 1.39 billion monthly and about 890 million daily active users on Facebook (source: Facebook).
But don’t let the overwhelming size of the community fool you. All these numbers don’t mean a thing if your business page doesn’t have sufficient likes or fans.
Social media marketing can help you build trust and credibility. It can help you engage potential customers, and convert them into clients. It can also help you stay on top of your customers’ minds. But all that is possible only if you manage to build and maintain your fan base of target customers.
Our main goal behind creating the following guide is simple: we wish to help small businesses get more likes and followers on Facebook. So let’s go over the following 10 tried and tested methods and learn how to successfully attract new followers.
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