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The OptiLocal Blog

You Ask, We Answer

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Not Ranking On Page One for Any of the Desired Keywords

Hi guys, here comes the second entry to our Q&A series where we address the online marketing questions of our readers. Whenever you have hard times popularizing your website online or you need a quick tip about the best SEO practices used for your industry, you can can drop us a line. We may select your question and give you some great insights for your online marketing strategy.

It’s that simple: you ask, we answer! And now let the Q&A begin:

You Ask, We Answer

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A Sudden Drop in Rankings Due to Penguin Unfriendly Techniques

Hi guys, here come our new series of Friday articles that we’ll dedicate to your specific questions. You need a quick tip or advice on your local listing, your backlink profile or an onsite malfunction that you cannot handle? Drop us a line and let us know about it.

We will select the most curious questions and will publish them along with a quick explanation and advice on how you should proceed. It’s that simple: you ask, we answer! So let the Q&A begin:

What Constitutes a Natural Backlink Profile and How Important is Anchor Text ?

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As we all should know by now, backlinks are one of the most important factors that determine rankings in the search results. It’s just like in real life – the more connections you have the more likely you are to succeed. But like human relationships, these links from other websites are not all equal. For instance, if you are a business man operating in the textile industry and you happen to know the head of Industrial Fabrics Association International (IFAI), this is a great connection that will bring you many benefits. Your classmate from high school, Jenny, on the other hand, is the owner of a small flower shop in the neighborhood. You’re still glad you have her as a connection, because she prepares lovely bouquets for special occasions, but she doesn’t do you any good when it comes to business. The same goes for links – it’s all about relevancy and authority.

Why Unpersonalized Search Grows in Popularity – Is DuckDucKGo The Future of Search

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Highly personalized search is one of the key services that Google takes pride in offering to its users. Even though Yahoo and Bing are lagging behind, they try to follow Google’s lead in improving their custom search results too. The constant improvement of the personalized search has definitely facilitated countless people. However, it seems that a significant number of online users has decided against giving away their personal data and have opted for a less intrusive web search alternative.

Google Penalizes a Guest Blog Community Forum – an Attempt to Impose Fear of Guest Posting Altogether?

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A couple of days ago, on March 19, 2014, a popular website that gathers an online community of guest bloggers was hit and penalized by Google. The search engine’s official public announcement quotes: “Today we took action on a large guest blog network. A reminder about the spam risks of guest blogging:”.

This led to a massive discussion on Twitter and as Rae Hoffman guessed right it was the My Blog Guest that Google wiped out from its SERPs that day. The controversial opinions on the issue lead to some pretty curious questions and stands: some were favoring Google’s manual action; others were expressing their support towards the affected website owner Ann Smarty. Truth be told, it would be rather naïve to accept this case as a simple piece of news and ignore the underlying reason why Google have decided to penalize this particular site and practically publicize its action on the same day.

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