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One of my favorite tools for optimization and diagnosing and fighting a penalty is Screaming Frog Web Crawler. I want to rule out as much as possible if I think a site might have been penalized, and I try to begin by getting as good of an assessment of the health of a site to start with. It can be very easy to jump to conclusions about the reason for a downturn in traffic, and I’ve seen a lot of mistakes involving heavily duplicated content on a site, incorrectly implemented canonical link elements, poor archiving... Read More
Everyone is racing to show up high in Google search results, but have you ever imagined what it would be like to get featured on Google’s home page?
OK, back to reality, guys – for better or worse that place is reserved for Google Products only! And as much as we are all used to the neat and simplistic blank page with the way too familiar Google logo and a search bar, we, as sworn Internet junkies, quickly discern any change of design the page may undergo.
So, here it is! The latest featured link on Google’s homepage, from 18 June, redirected us to the comprehensive Google Privacy Settings page. Below you could read a very useful and easy-to-follow walkthrough for the rabbit hole of Google privacy settings.
But before we go there, it would be quite useful to discuss the general stand of Google on privacy and to try to understand the basics of Google Search.
Being a personalized search engine, Google’s goal is to best define each of its users’ interests and preferences like favorite topics, sources of information, bloggers, and online businesses.
According to a recent study, conducted by Twitter, 43% of people will buy from the SMBs they follow on Twitter, and 60% have already made a purchase based on something they’ve read on Twitter about the given product or service.
Twitter has surely picked up lately. It now has more than 302 million active users and hosts almost 500 million tweets every day.
Recently, Twitter has introduced a number of advertising and targeting solutions for brands and businesses (e.g. 1, 2, 3). As a matter of fact the organic reach on Twitter is much higher than that on Facebook. Businesses tweeting two or three times a day can reach up to 30% of their followers, while the same posting activity on Facebook will result in the measly 3% – 4% audience reach.
Currently there are 1.39 billion monthly and about 890 million daily active users on Facebook (source: Facebook).
But don’t let the overwhelming size of the community fool you. All these numbers don’t mean a thing if your business page doesn’t have sufficient likes or fans.
Social media marketing can help you build trust and credibility. It can help you engage potential customers, and convert them into clients. It can also help you stay on top of your customers’ minds. But all that is possible only if you manage to build and maintain your fan base of target customers.
Our main goal behind creating the following guide is simple: we wish to help small businesses get more likes and followers on Facebook. So let’s go over the following 10 tried and tested methods and learn how to successfully attract new followers.
Reputation management is an essential part of one’s marketing strategy. Unfortunately with the technology taking leap after leap and the Internet becoming our second nature, managing a given company’s online reputation has become a huge challenge, to put it mildly.
Online reputation management is a complicated endeavor that requires great interpersonal skills and strategic planning. It often focuses on monitoring company’s mentions in online publications, in random conversations on the social networks or in review sites. However, detecting a company mention is only the beginning of the reputation management process. You are then to assess the sentiment of the particular mention and decide whether you prefer to encourage this opinion and popularize it among your peers or if you would rather exercise some damage control and silence (try to alleviate and compensate) the enraged customer.
Online privacy is a serious issue that is quickly gaining popularity nowadays. Our right to privacy as online users has gradually been violated by targeted surveillance or simple data collection acts performed by governments, enterprises and individuals.
In days when Internet is considered by many to be Google’s formal alias, we’ve decided to look into the modern society’s privacy concerns related to online browsing and surfing. For the purpose of this experiment we have created a detailed infographic that compares the worldwide leading search engine Google and the less popular privacy-focused search engine Duck Duck Go.
The study covers various privacy-related issues like: search engine transparency policies, ads and monetizing, ads targeting, localized results, major concerns and much more. You’ll even have a chance to take a glimpse at the results of the 2014 Privacy Data Survey conducted by SurveyMonkey. The infographic will lead you through the major differences between the two search engines both in terms of general functionalities and SERPs layout.
Having skimmed through all this data, you’d be able to recognize the essential threats and opportunities that a personalized search offers to its users, as well as the pros and cons of the private search & the no-data-collection policy . Enjoy the infographic and make sure to share you thoughts with us in the comments below!
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