This August the digital marketing industry did not sleep, as many might have suspected. There are no summer breaks and stagnation periods in a vertical as dynamic as online search, so if you have taken a week or two off, now’s the perfect time to catch up with the latest trends and news and get back on track!
Hey, friends! This month we will discuss the local search upgrades, especially the ad revolution in local, now that local ads are the new black. Are you ready to dive in? OK, let’s start with:
Ready for the June’s SEO News Recap? We’ve wrapped up for you the key insights from SMX Advanced, a couple industry studies aiming to assess local and organic ranking factors; the new trends in the local search and some large scale Google tests that you should definitely keep an eye on. Lay back and educate yourself and thanks for choosing us for your guide in the SEO world!
- GOOGLE LOCAL EXPERIMENTS
- GOOGLE GLOBAL EXPERIMENTS
- INDUSTRY SURVEYS AND STUDIES
GOOGLE LOCAL SEARCH – WE ALL NEED OUR 15 MINUTES OF FAME
Managing a local business could be a challenge, however, ensuring a distinguished online presence for that business – well, now that is an accomplishment worth bragging about.
I believe that there is hardly a local business owner, who will doubt the importance of maintaining prominent local presence in Google search results, but for the sake of the argument let’s support the claim with some industry research stats:
- 46% of all searches on Google are with local intent;
- 76% of all local searches result in a phone call;
- 71% of people look up the business online before they visit it for the first time.
And while Google is not the sole search engine out there, it surely is the most widely used, especially as it comes to its maps app and its local search functionality. Its domination both on desktop and mobile is unparalleled.