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One of my favorite tools for optimization and diagnosing and fighting a penalty is Screaming Frog Web Crawler. I want to rule out as much as possible if I think a site might have been penalized, and I try to begin by getting as good of an assessment of the health of a site to start with. It can be very easy to jump to conclusions about the reason for a downturn in traffic, and I’ve seen a lot of mistakes involving heavily duplicated content on a site, incorrectly implemented canonical link elements, poor archiving... Read More
Currently there are 1.39 billion monthly and about 890 million daily active users on Facebook (source: Facebook).
But don’t let the overwhelming size of the community fool you. All these numbers don’t mean a thing if your business page doesn’t have sufficient likes or fans.
Social media marketing can help you build trust and credibility. It can help you engage potential customers, and convert them into clients. It can also help you stay on top of your customers’ minds. But all that is possible only if you manage to build and maintain your fan base of target customers.
Our main goal behind creating the following guide is simple: we wish to help small businesses get more likes and followers on Facebook. So let’s go over the following 10 tried and tested methods and learn how to successfully attract new followers.
Reputation management is an essential part of one’s marketing strategy. Unfortunately with the technology taking leap after leap and the Internet becoming our second nature, managing a given company’s online reputation has become a huge challenge, to put it mildly.
Online reputation management is a complicated endeavor that requires great interpersonal skills and strategic planning. It often focuses on monitoring company’s mentions in online publications, in random conversations on the social networks or in review sites. However, detecting a company mention is only the beginning of the reputation management process. You are then to assess the sentiment of the particular mention and decide whether you prefer to encourage this opinion and popularize it among your peers or if you would rather exercise some damage control and silence (try to alleviate and compensate) the enraged customer.
Online privacy is a serious issue that is quickly gaining popularity nowadays. Our right to privacy as online users has gradually been violated by targeted surveillance or simple data collection acts performed by governments, enterprises and individuals.
In days when Internet is considered by many to be Google’s formal alias, we’ve decided to look into the modern society’s privacy concerns related to online browsing and surfing. For the purpose of this experiment we have created a detailed infographic that compares the worldwide leading search engine Google and the less popular privacy-focused search engine Duck Duck Go.
The study covers various privacy-related issues like: search engine transparency policies, ads and monetizing, ads targeting, localized results, major concerns and much more. You’ll even have a chance to take a glimpse at the results of the 2014 Privacy Data Survey conducted by SurveyMonkey. The infographic will lead you through the major differences between the two search engines both in terms of general functionalities and SERPs layout.
Having skimmed through all this data, you’d be able to recognize the essential threats and opportunities that a personalized search offers to its users, as well as the pros and cons of the private search & the no-data-collection policy . Enjoy the infographic and make sure to share you thoughts with us in the comments below!
Blogs were initially launched as a kind of online diary or journal where individuals would keep an account of their day-to-day activities, but the idea took off big-time. Today, blogs are among the most common types of websites. Blogging offers something for everyone, from professionals to celebrities, and from small businesses to large corporations.
Adding a blog to your business website can open up a world of opportunities. In fact, a business blog with quality content can be one of the best online assets that your small business can have.
You know well the cost of a good dofollow link, right? What is the common input that a fine dofollow link chase would include:
Note that this list outlines the process of guest posting at high authority websites only. What if you are to create a unique top quality infographic instead? You’d need to expand on: the skills (art&design), the outreach stage (you’d need to present your infographic to a vast number of suitable medias instead of contacting a single blog owner), the time and resources related to the project.
And you go through all this trouble for a single inbound link from an authority website. On the publishing day you feverishly type or paste the url to your fresh new post in your browser and…. Bam! Your in-post link has been assigned a NOFOLLOW attribute.
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