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The OptiLocal Blog

Rule The Local Search Results – the Infographic

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As most of you local entrepreneurs have already figured out, creating a website and a Facebook page for your business alone won’t be enough to ensure satisfactorily site traffic and conversions. The revenue earned through online sales may still remain scarce and your website visits often would be rather disappointing.

Don’t give in to desperation just yet: there is much you can do! You can improve your rankings in the local search results and boost your business online visibility if you put some effort in it. Of course this process will require time and persistence, but ,hey, Rome wasn’t built in a day, right!

We have prepared a detailed guide for you that easily explains what you should pay attention to and what factors you should closely monitor. Read carefully, take notes and of course, in case you have any questions, just share these with us in the comments.

And now sit back and learn how you could Rule the Local Results!


Optilocal Infographic Rule the Local Results


You Ask, We Answer: July 17, 2014

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People Are Not Clicking On My Website - What Should I Do?

This Friday we are  delving into the beauty industry. Nelle  was brave enough to share with us her traffic concerns regarding her skincare online store Scentrelle. Here are some interesting optimization tips that a business owner in her shoes should definitely take into account.

Meanwhile, if you are having any questions yourself and you can’t seem to resolve them, you could always drop us a line and ask for an advice.  Just like Nelle did:

Q: I would like to ask the difference between why a search term/key word that is prevalent in my website will be searched in Google but why users do not click on my website. Is it too far down the search page? Is the description for my website not catchy enough?

Interview with Nick Garner – The Online Reputation Management Dilemma

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In times when the Internet has a huge impact on brand image, customers’ buying decisions and eventually business sales, investing in online reputation management has become a must for any self-respecting company. To address this need to stay in line with the ever-changing marketing strategies, today we have invited the SEO expert in online marketing communications, the founder of 90 Digital, Nick Garner. Read carefully and learn your way through the intricacies of online brand popularization and reputation management. You’d also have the chance to hear some invaluable tips on link building, competitor research,  profile spam, some specifics on defining the proper link acquisition rate and … well, let’s see shall we.

You Ask, We Answer: June 27, 2014

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Launching a New Online Retail Business – How to Rank?

Today we will discuss the challenges that a new online business faces when trying to rank in the organic results. This week question was sent by David Goudie. He shared with us his frustration of not being able to get much traffic for his new online business, so we have decided to feature his question and answer it accordingly.

If after reading the post you still have some questions that were not addressed, you could send them our way. Who knows you might get featured on the next Friday Q&A session! But let’s get back to David and his specific question:

Q: We have recently launched a new online retail business at www.sleepmajor.com.We are by no means SEO experts, but we have run a few other sites before and managed to rank quite well organically for our key products and phrase (for the most part by good, relevant content).

We followed the same philosophy for sleepmajor adding lots of good relevant content. We hoped that we would start to organically rank across our range, but we are really struggling. We checked with webmaster tools and whilst we did have some errors to start with, they are now clear (I think). Still, we are getting next to zero organic search traffic to the site. We are like a new shinny shop on the street, but know one can see us or are interested to step inside.

I’ll love a expert review to help us on where to focus to improve. On site front end stuff, back end stuff, or off site links in??

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