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The OptiLocal Blog

Interview with Nick Garner – The Online Reputation Management Dilemma

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In times when the Internet has a huge impact on brand image, customers’ buying decisions and eventually business sales, investing in online reputation management has become a must for any self-respecting company. To address this need to stay in line with the ever-changing marketing strategies, today we have invited the SEO expert in online marketing communications, the founder of 90 Digital, Nick Garner. Read carefully and learn your way through the intricacies of online brand popularization and reputation management. You’d also have the chance to hear some invaluable tips on link building, competitor research,  profile spam, some specifics on defining the proper link acquisition rate and … well, let’s see shall we.

You Ask, We Answer: June 27, 2014

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Launching a New Online Retail Business – How to Rank?

Today we will discuss the challenges that a new online business faces when trying to rank in the organic results. This week question was sent by David Goudie. He shared with us his frustration of not being able to get much traffic for his new online business, so we have decided to feature his question and answer it accordingly.

If after reading the post you still have some questions that were not addressed, you could send them our way. Who knows you might get featured on the next Friday Q&A session! But let’s get back to David and his specific question:

Q: We have recently launched a new online retail business at www.sleepmajor.com.We are by no means SEO experts, but we have run a few other sites before and managed to rank quite well organically for our key products and phrase (for the most part by good, relevant content).

We followed the same philosophy for sleepmajor adding lots of good relevant content. We hoped that we would start to organically rank across our range, but we are really struggling. We checked with webmaster tools and whilst we did have some errors to start with, they are now clear (I think). Still, we are getting next to zero organic search traffic to the site. We are like a new shinny shop on the street, but know one can see us or are interested to step inside.

I’ll love a expert review to help us on where to focus to improve. On site front end stuff, back end stuff, or off site links in??

SAScon 2014 – the Fifth Search Analytics Social Conference in Manchester (Day 1 Recap)

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The 2014 SASCon edition gathered a number of SEO rock stars, striving digital marketers, PR specialists, journalists and local businesses. The two day SEO conference attracted a lot of reputed speakers, who were eager to share ideas with the rest of the attendees. It was a cozy event with an estimated several hundred delegates that has promise and ambitions to grow in the future. Here is a glimpse of some of the sessions in Day One that we attended and the valuable takeaways that one should definitely remember.

The Latest Google Places Makeover – Welcome to Google My Business

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Google Finally Releases a User-Friendly Interface for Its Local Business Pages

On Wednesday Google announced the roll-out of a huge update aimed to terminate the old Google Places as we know it.

The new Google My Business is said to be just a dashboard improvement, however it brings us a much more significant change: the long-awaited integration of all products that Google has designed for the local business is now on. Both business owners and local SEOs have been experiencing the shortcomings of maintaining both the social and the local Google pages in the pursuit of improving their brand visibility on Google. When Google decided to merge the two types of company pages (social and local) a new wave of problems aroused. The automatically created duplicate social pages seemed like a real nightmare to the confused business owners. Hopefully with the latest Google Places makeover all those challenges will be left behind.

But let’s see what Google My Business is all about:

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