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The OptiLocal Blog

SEO NEWS RECAP – JULY 2015

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Here’s the first edition of our monthly news digest devoted to the world of online marketing. In case you don’t have time to keep tabs on everything that’s going on in the SEO industry, going through this concise and info packed recap will definitely come in handy.

Let’s have a look at this month’s news!

 

New Generic TLDs Are NOT a Ranking Factor

Google rarely provides us with direct intel about their ranking factors. Nevertheless, just recently, they’ve published a post on the Webmaster Central Blog that clarifies misconceptions about new gTLDs and their influence on rankings.

Interview with Bill Slawski

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Internet marketing landscape has become so demanding and highly competitive these days, while the almighty Google still keep tweaking their algorithms in their constant strive to improve the quality of search results.

To have a closer look at the industry trends, we have invited Bill Slawski for a chat. Any introduction of this highly respected industry veteran would be redundant as the name Bill Slawski is associated by the majority in the filed with infallible expertise, acute interest and understanding of Google patents and special preference towards Google’s semantic search growth.

So here he is, friends, the president and founder of one of the leading SEO blogs: SEO by the Sea, the friendly soul that ruthlessly dissects every new patent Google attempts to apply for or to add to their vast patent library, give it up for Bill Slawski!

Get More Followers on LinkedIn: 12+ Useful Tactics for SMBs

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Q: What’s LinkedIn?
A: The world’s biggest database of business professionals.
Q: What are they doing at LinkedIn?
A: Looking for jobs, clients, consultants, partnerships, and growth opportunities. In short, they are there for business.


LinkedIn is, without any doubt, the most effective Social Media platform for business networking, probably the only one, where you don’t need to think of “angles” or “hooks” to promote your business, because it’s tailor-made for B2B marketing.

GOOGLE PROMPTS ITS USERS FOR A PRIVACY CHECKUP

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Everyone is racing to show up high in Google search results, but have you ever imagined what it would be like to get featured on Google’s home page?

OK, back to reality, guys – for better or worse that place is reserved for Google Products only! And as much as we are all used to the neat and simplistic blank page with the way too familiar Google logo and a search bar, we, as sworn Internet junkies, quickly discern any change of design the page may undergo.

So, here it is! The latest featured link on Google’s homepage, from 18 June, redirected us to the comprehensive Google Privacy Settings page. Below you could read a very useful and easy-to-follow walkthrough for the rabbit hole of Google privacy settings.

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But before we go there, it would be quite useful to discuss the general stand of Google on privacy and to try to understand the basics of Google Search.

GOOGLE IS A PERSONALIZED SEARCH ENGINE

Being a personalized search engine, Google’s goal is to best define each of its users’ interests and preferences like favorite topics, sources of information, bloggers, and online businesses.

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