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The OptiLocal Blog

24 SEO Experts Reveal their Favorite Google Penalty Recovery Tools

posted by Nevyana Karakasheva in: Interviews, Roundups

One of my favorite tools for optimization and diagnosing and fighting a penalty is Screaming Frog Web Crawler. I want to rule out as much as possible if I think a site might have been penalized, and I try to begin by getting as good of an assessment of the health of a site to start with. It can be very easy to jump to conclusions about the reason for a downturn in traffic, and I’ve seen a lot of mistakes involving heavily duplicated content on a site, incorrectly implemented canonical link elements, poor archiving... Read More

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Private vs Personalized Search Duck Duck Go vs Google – OptiLocal’s New Infographic

posted by in:

Online privacy is a serious issue that is quickly gaining popularity nowadays. Our right to privacy as online users has gradually been violated by targeted surveillance or simple data collection acts performed by governments, enterprises and individuals.

In days when Internet is considered by many to be Google’s formal alias, we’ve decided to look into the modern society’s privacy concerns related to online browsing and surfing. For the purpose of this experiment we have created a detailed infographic that compares the worldwide leading search engine Google and the less popular privacy-focused search engine Duck Duck Go.

The study covers various privacy-related issues like: search engine transparency policies, ads and monetizing, ads targeting, localized results, major concerns and much more. You’ll even have a chance to take a glimpse at the results of the 2014 Privacy Data Survey conducted by SurveyMonkey. The infographic will lead you through the major differences between the two search engines both in terms of general functionalities and SERPs layout.

Having skimmed through all this data, you’d be able to recognize the essential threats and opportunities that a personalized search offers to its users, as well as the pros and cons of the private search & the no-data-collection policy . Enjoy the infographic and make sure to share you thoughts with us in the comments below!

Ten Robust Reasons to Add a Blog to Your Business Website

posted by in:

ten_robust

Blogs were initially launched as a kind of online diary or journal where individuals would keep an account of their day-to-day activities, but the idea took off big-time. Today, blogs are among the most common types of websites. Blogging offers something for everyone, from professionals to celebrities, and from small businesses to large corporations.

Adding a blog to your business website can open up a world of opportunities. In fact, a business blog with quality content can be one of the best online assets that your small business can have.

WHAT ARE NOFOLLOW LINKS GOOD FOR?

posted by in:

statia

You know well the cost of a good dofollow link, right? What is the common input that a fine dofollow link chase would include:

  • long hours of research on a selected topic
  • great writing skills to eloquently express your idea
  • muchpersistence to uncover the most suitable audience for your completed post
  • the art of a true diplomatas to persuade the webmaster of the selected site to share your content with his readers
  • patience - to survive all of the rewrites that your new editor will request.

Note that this list outlines the process of guest posting at high authority websites only. What if you are to create a unique top quality infographic instead? You’d need to expand on: the skills (art&design), the outreach stage (you’d need to present your infographic to a vast number of suitable medias instead of contacting a single blog owner), the time and resources related to the project.

And you go through all this trouble for a single inbound link from an authority website. On the publishing day you feverishly type or paste the url to your fresh new post in your browser and…. Bam! Your in-post link has been assigned a NOFOLLOW attribute.

A Sudden Website Traffic Drop: 15+ Reasons and Ways to Diagnose Them

posted by in:

seo-ice-cream

Imagine you own a nice shop in a mall and your store used to be abuzz with business activities and visitors throughout the day. Then one fine morning, you wake up and find out that your store was teleported to some deserted place by some paranormal force, and suddenly you find yourself with hardly any customers whatsoever.

Sounds like such a sudden change is quite impossible in the real world. Right? Wrong.

Welcome to the World Wide Web, where your website traffic can take a nosedive due to various reasons, and with that, your chances of generating leads or sales, or getting any kind of benefits from your website.

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