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In today’s interview with David Wallace we are to discuss the power of the visual content, the good, bad and scalable infographic campaigns, some infographic distribution options, various online reputation management and negative PR escape plans, and much more! We are pleased to have David Wallace with us, sharing so many interesting insights on a topic so widely discussed in the digital marketing field.
David is the founder and CEO of SearchRank – a search & social media marketing agency, as well as the founder of Infographic Journal - а top infographic portal. He is a conference speaker (PubCon, Search Marketing Expo and Search Engine Strategies, etc.) and a blog editor and contributor and to give away his secret passion before he has said to keep quiet about it, he is devoted roller-coaster fan! His enthusiasm for high-speed adrenaline rides is equally genuine as his interest in infographics, so read on and takes notes for your next content creation project that will involve infographics.
As most of you local entrepreneurs have already figured out, creating a website and a Facebook page for your business alone won’t be enough to ensure satisfactorily site traffic and conversions. The revenue earned through online sales may still remain scarce and your website visits often would be rather disappointing.
Don’t give in to desperation just yet: there is much you can do! You can improve your rankings in the local search results and boost your business online visibility if you put some effort in it. Of course this process will require time and persistence, but ,hey, Rome wasn’t built in a day, right!
We have prepared a detailed guide for you that easily explains what you should pay attention to and what factors you should closely monitor. Read carefully, take notes and of course, in case you have any questions, just share these with us in the comments.
And now sit back and learn how you could Rule the Local Results!
This Friday we are delving into the beauty industry. Nelle was brave enough to share with us her traffic concerns regarding her skincare online store Scentrelle. Here are some interesting optimization tips that a business owner in her shoes should definitely take into account.
Meanwhile, if you are having any questions yourself and you can’t seem to resolve them, you could always drop us a line and ask for an advice. Just like Nelle did:
Q: I would like to ask the difference between why a search term/key word that is prevalent in my website will be searched in Google but why users do not click on my website. Is it too far down the search page? Is the description for my website not catchy enough?
Today we will discuss the challenges that a new online business faces when trying to rank in the organic results. This week question was sent by David Goudie. He shared with us his frustration of not being able to get much traffic for his new online business, so we have decided to feature his question and answer it accordingly.
If after reading the post you still have some questions that were not addressed, you could send them our way. Who knows you might get featured on the next Friday Q&A session! But let’s get back to David and his specific question:
We followed the same philosophy for sleepmajor adding lots of good relevant content. We hoped that we would start to organically rank across our range, but we are really struggling. We checked with webmaster tools and whilst we did have some errors to start with, they are now clear (I think). Still, we are getting next to zero organic search traffic to the site. We are like a new shinny shop on the street, but know one can see us or are interested to step inside.
I’ll love a expert review to help us on where to focus to improve. On site front end stuff, back end stuff, or off site links in??
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