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The OptiLocal Blog


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Hi there, SEO addicts! Have you heard that this October Google revealed why his ranking algorithms are getting harder to account for: get the popcorns ‘cause we will introduce you to Google’s AI project, the RankBrain!

This month Google is spreading his influence not only in the machine learning field but in the SERPs of other search engines just as effectively. And while Yahoo is becoming a monetization platform for Google, the most influential competitor of the search giant is sending off for good its publicly beloved leader. But getting sentimental about Danny Sullivan’s leave is absolutely futile. The rumor has it he is considering turning to the ‘Dark Side’ and becoming a regular SEO consultant just like many ex-Googlers have done so far.

So what else happened this October in SEO? Don’t worry, curiosity may have killed the cat, but let’s not forget that “satisfaction brought it back!”


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Here’s the first edition of our monthly news digest devoted to the world of online marketing. In case you don’t have time to keep tabs on everything that’s going on in the SEO industry, going through this concise and info packed recap will definitely come in handy.

Let’s have a look at this month’s news!


New Generic TLDs Are NOT a Ranking Factor

Google rarely provides us with direct intel about their ranking factors. Nevertheless, just recently, they’ve published a post on the Webmaster Central Blog that clarifies misconceptions about new gTLDs and their influence on rankings.

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